Entries by Dave Richardson

3 Tips for Encouraging Positive Reviews of Your Optometry Practice

Did you know that 90 percent of patients evaluate healthcare providers, including optometrists, by their online reputation? With that being said, it is easy to understand why reputation management can be so important for your optometry practice. Part of reputation management is encouraging people to say something nice about your practice online, via online reviews […]

Why Is Google My Business So Important?

Google My Business is a free tool from Google that allows business owners to take control of their online presence. When your patients search for a business online, the keywords they use can trigger the search engine to pull up your business name and location on the map. Many business owners forget about just how important […]

6 Effective Dental Marketing Ideas

Today, a successful dental marketing campaign requires practices to combine online advertising methods with traditional advertising techniques. Below are six dental marketing tactics that are simple, actionable and highly effective for growing any dental practice. 1. Engage the Local Community Making a dental practice visible within the community can be accomplished by sponsoring a local […]

5 Things Optometry Websites Do Wrong With their Blog

  As an optometry clinic, your website is usually the first opportunity for people to get to know you. It’s why having a streamlined, aesthetically pleasing, and easy-to-navigate site is critical for getting patients in the door. Another helpful factor? Having a compelling, high quality, value-rich blog! Here are five things optometry clinics get wrong when […]