Does your dental practice have a website yet? If not, you could be missing out on valuable opportunities to serve all of your patients and attract new patients. Building a new website may require the help of professionals, but the effort is well worth the outcome. Here is a look at the three reasons you […]
Did you know that 90 percent of patients evaluate healthcare providers, including optometrists, by their online reputation? With that being said, it is easy to understand why reputation management can be so important for your optometry practice. Part of reputation management is encouraging people to say something nice about your practice online, via online reviews […]
As the old saying goes, you can’t please all the people all the time. No matter how stellar your services are at your dental practice and how many patients leave raving reviews, you are bound to have a few negative reviews show up on Google from time to time. These reviews can be pretty intimidating, […]
Way back when, prospective optometry patients relied on word of mouth and local advertising to get to know the eye doctors in their area. Those days are long gone—the bulk of patients look for information about medical care providers before they ever schedule an appointment. When you take this action into consideration, you start to […]
Google My Business may sound like a generic concept. (Of course people are Googling your business, that’s how the majority of consumers come across new products and services!) However, it’s actually a specific tool that can be critical for your Search Engine Optimization (SEO). We’ll look at what it is and how you can leverage it to […]
Google My Business is a free tool from Google that allows business owners to take control of their online presence. When your patients search for a business online, the keywords they use can trigger the search engine to pull up your business name and location on the map. Many business owners forget about just how important […]
Your optometry website should be attractive to potential clients. This means it must be user-friendly as well as fast and informative. Visitors to your site should navigate pages to find the information they need without making unnecessary clicks. One way of ensuring this happens is to add a virtual assistant, sometimes called a chatbot or […]
Today, a successful dental marketing campaign requires practices to combine online advertising methods with traditional advertising techniques. Below are six dental marketing tactics that are simple, actionable and highly effective for growing any dental practice. 1. Engage the Local Community Making a dental practice visible within the community can be accomplished by sponsoring a local […]
As an optometry clinic, your website is usually the first opportunity for people to get to know you. It’s why having a streamlined, aesthetically pleasing, and easy-to-navigate site is critical for getting patients in the door. Another helpful factor? Having a compelling, high quality, value-rich blog! Here are five things optometry clinics get wrong when […]
2020 brought a lot of changes for dentist offices, and with the way COVID-19 is going we can expect these changes to continue. In fact, the American Dental Association projects that U.S. dental care spending could decline by as much as 20 percent in 2021. But pandemic or not, people still need (and want) their […]
