Entries by Dave Richardson

3 Types of Posts to Share on Your Optometry Practice’s Social Media Pages

Most professionals recognize social media as the superior marketing tool for just about any business, including healthcare. While social media profiles are easy enough to set up for your optometry practice, the true challenge comes in creating regular content that will drive customer engagement. Many practices take the approach of creating sheerly advertorial posts, which […]

3 Tips for Encouraging Positive Reviews of Your Optometry Practice

Did you know that 90 percent of patients evaluate healthcare providers, including optometrists, by their online reputation? With that being said, it is easy to understand why reputation management can be so important for your optometry practice. Part of reputation management is encouraging people to say something nice about your practice online, via online reviews […]

Why Is Google My Business So Important?

Google My Business is a free tool from Google that allows business owners to take control of their online presence. When your patients search for a business online, the keywords they use can trigger the search engine to pull up your business name and location on the map. Many business owners forget about just how important […]