In general, link building involves creating links between websites or webpages using hyperlinks within the content. Your dental practice website could benefit from proper link building, but why is that the case? Here is a look at some of the reasons why having good link-building strategies in place is important for your website. Link building […]
You don’t have to look too closely to see all the ways in which social media has evolved society and our lives. Every day, there are 3.5 billion active social media users around the globe, which is nearly half of the entire planet’s population. If your optometry practice has yet to develop a social media […]
Every single second, about 74,000 search terms are being keyed into search engines like Google. When these search terms get keyed in, there is one element that primarily dictates what an internet user sees displayed before them on a search engine results page (SERP). Search engine optimization (SEO) allows search engines to determine precisely what […]
As a medical professional, your reputation means everything. If patients lose trust in you as a dentist, it can have a detrimental effect on your career. In the age of the Internet, complaints about a medical professional are easier than ever to establish, and these online complaints can do a lot of harm. Reputation management […]
About 45 percent of the population in the modern world uses social media on a regular basis. While the primary use of social media may be to stay connected to others, people are also looking to social media to find out about businesses, including eye care service providers. Here is a look at a few […]
You pour a lot of time and effort into making sure your optometry patients have everything they need from you as a service provider. However, keeping a consistent stream of new patients coming to your office for treatment is important for your revenue as a professional. Many optometrists disregard the effectiveness of a good marketing […]
The website you have published for your optometry website should be the ideal lead-in for prospects. However, if traffic numbers are not where they should be, there are some likely reasons behind the problem. 1. Your website is not as functional as it should be. If there is one thing that can send a visitor […]
Eye health services are necessary within a community, and you may attract a lot of patients simply because you exist. However, if you truly want to see your vision care center flourish with new patients, it is all about proper marketing and website design is a huge part of that. Take a look at just […]
Your dental practice is a valuable part of the community, but you should have a stellar online presence just the same. Here is a look at a few ways to enhance your dental office’s digital marketing strategy. Make your website discoverable with improved SEO. Attracting new patients to your dental practice means you have to […]
Research reveals something highly telling about a blog on a company website. About 80 percent of people online are visiting blogs, and companies that actually do the work to establish a blog can reap an astounding 434% increase in indexed pages. Your dental practice needs a blog, that much is clear, but how do you continuously […]
