3 Things Patients Learn from a Healthy Social Media Presence for Your Optometry Office

You don’t have to look too closely to see all the ways in which social media has evolved society and our lives. Every day, there are 3.5 billion active social media users around the globe, which is nearly half of the entire planet’s population. If your optometry practice has yet to develop a social media marketing plan, you may be missing out. Here is a look at just a few of the things patients can learn when you have a healthy social media presence for your optometry office.

Patients learn what services you have available.

Optometry services are not all the same. Providers can have different areas of specialty, some offices have an optics center, and the patients treated can differ. Being poised on social media with a good presence allows you the opportunity to show what kinds of services your office offers. For example, if you offer Lipiflow treatment for dry eye, laser cataract removal, or specific care for pediatric patients, these would be services you could highlight on your social media pages.

Patients learn your general brand personality.

Your brand personality sets you apart from the rest. When you are active o social media, it gives people the opportunity to get to know your brand, who you are, and the kind of personality they can expect. When it comes to looking for service providers in the medical field, having a provider who seems familiar can make every in-person interaction much more comfortable.

Patients learn how responsive you are to patient concerns.

Responsiveness yields a human touch to your optometry brand, and social media gives the opportunity to be even more responsive than just by phone. Patients frequently interact with care providers on their social media pages, within their posts, and via the integrated messaging system. When a patient feels that you are accessible and responsive, it fosters a sense of trust.

Get Help with Your Digital Marketing Plans as an Optometrist

With a good digital marketing plan in place, your optometry website can gain much more traction digitally and in the real world. If you need assistance with getting your optometry website noticed, including by maximizing your reach through social media, reach out to us at Digital Healthcare Professionals for more information.



3 Ways a Good Social Media Marketing Strategy Benefits Your Optometry Practice

About 45 percent of the population in the modern world uses social media on a regular basis. While the primary use of social media may be to stay connected to others, people are also looking to social media to find out about businesses, including eye care service providers. Here is a look at a few good reasons to build a good social media marketing strategy for your optometry practice.

1. Patients often look to social media to get a “feel” for your practice.

When a social media page is well-created and the owner appears to be active, patients and prospects can go to your profiles to get an idea of what your practice is all about. Regular posts about your practice, patient experiences, and other pertinent information build your brand persona. Numerous people turn to social media profiles and pages to get an idea of what practitioners are like before they decide they will trust them for treatment.

2. Social media marketing can generate lead traffic to your site.

Building your social media pages on sites like Instagram, Twitter, and Facebook gives you the opportunity to share pertinent information that leads back to your website. For example, you can create posts about new optometry services you have to offer, information about certain eye conditions, or otherwise and those posts can contain links to your website.

3. Using social media makes you seem more accessible to the average patient.

Social media is all about building connections, and the same holds true for businesses that take the time to establish good presences on social media. When potential patients or existing patients have the opportunity to communicate with you on social media, it makes your optometry practice seem accessible. For example, if you have an active messenger on Facebook (used by 68 percent of adults) and take the time to respond to queries, both prospective and existing patients will appreciate how easy it is to get in touch with your practice. About 71 percent of people who have a positive experience with a service provider on social media will recommend the service provider to people they know.

Work with Digital Marketing Pros for Your Optometry Practice 

While managing social media marketing can be an added layer of responsibility, it can be invaluable for your optometry practice. If you need expert advice about your digital marketing strategy, reach out to us at the Digital Healthcare Professionals for advice.


How to Social Media: A Guide for Dental Professionals

As the owner of a dental practice, are you making the most of your social media presence? Is your dental office accessible via the big three — Facebook, Instagram, and Twitter? Social media is a wondrous tool for capturing local traffic, but to use it correctly, you must appeal to people’s emotions. Give your followers a reason to frequent your practice over your competitors. Do this by posting content that’s important to your audience and by posting it frequently enough that they remember your name when it’s time to book a dental appointment. Here’s what we recommend.

Humanize Your Business

Social media is all about building communities. Become an active member by posting content that makes you appear human and approachable. Did someone in your dental office just have a baby? Celebrate it on social media. Does your dental hygienist have a son who just graduated college with honors? Brag, brag, brag. Post pictures of your newly renovated waiting area and weekly bios of your dental professionals. Let viewers know your business is sponsoring that 5K run for cancer and that your daughter just got married. People love to patronize businesses they trust. Every time you post something personal and humanizing about your practice, you’re building trust and recognition.

Make Important Information Easy to Find

Everyone should know your office hours and what days of the week you schedule dental appointments. They may also need your physical address and directions to your area locations. Put this information out there on social media so your dental practice is easy to find and contact.

Make Sure Viewers Know What You Do

Are your dental services listed in an easy-to-read format? Will visitors to your social media pages realize that your practice is also equipped to perform emergency oral surgery or that you can help straighten their child’s teeth with braces? Get your services online and make them easy to find and scan at a glance.

When you need help to build a social media presence for your dental practice, Digital Healthcare Professionals knows what to do. Contact us today for a free quote. We can help you make the most of your social media opportunities.