How Much Should a Dentist Spend on Content Creation?

A small dental practice in San Diego is understandably focused on the nuts and bolts of their day-to-day business. Scheduling patients, sticking to the appointment times, staffing each shift, and handling the billing: these time-consuming tasks have to take center stage over content creation. However, content creation can be an important part of how a dental practice retains and attracts new clients, and you can halt your business growth if you’re not thinking ahead. We’ll examine how much time and money you should spend on it.

How Much Money Should You Spend?

The general rule is that you should be spending up to 10% of your annual gross revenue on your marketing. So if you’re spending $2,000 on general marketing per month, you may devote $400 of that to content creation. This can mean anything from posting pictures on social media to sending out emails to your patients or responding to review site complaints. It’s important to keep up both your digital and physical business presence if only to cement your name and reputation to the community.

How Much Time Should You Spend?

This is a much trickier question because most San Diego dental practices don’t have the need for a full-time content creator and even if they did, they probably don’t have the budget for it. Dental practice owners can certainly allocate different content creation tasks to staff members, whether that’s a dental tech who loves social media or an office manager who needs to promote the latest technology the office has just invested in, but if the staff is busy caring for other patients, it’s easy to see how content creation would be the first dropped ball.

Marketing for Dental Practices in San Diego, CA

If you’re looking for marketing professionals for dental practices in San Diego, CA, Digital Healthcare Professionals has the skills and the services to help you get where you need to be. Content creation is a long-term strategy to improve your business, one that relies on constant updates so your business doesn’t get left behind. It’s a proven way to keep people aware of your brand, specialties, and expertise. If you’re ready to take action on your content, contact us today.