The website you have published for your optometry website should be the ideal lead-in for prospects. However, if traffic numbers are not where they should be, there are some likely reasons behind the problem.
1. Your website is not as functional as it should be.
If there is one thing that can send a visitor to your optometry website off in another direction, it is a dysfunctional website. Every detail should be ironed out, including the functions of links and buttons, videos and slideshows that should be working, and any graphics you use.
2. Your website is not properly optimized using SEO best-practices.
SEO best practices involve incorporating the right keywords and phrases, optimizing visual content, and more. Bad traffic numbers are most often a sign that something with your SEO strategy is not up to par with everyone else.
3. Your blog is not extensive enough to draw organic traffic.
About 80 percent of people online interact with two things: social media and blogs. This speaks volumes about why your optometry blog should be carefully curated, valuable to visitors, and extensive. Blogs have the ability to fetch a 434% increase in indexed pages on search engines. Plus, the general statistic is that companies that have a nice blog can see an astounding 67% more leads in a single month than companies that neglect their blog. Your blog is vital, and in many respects, it can be your secret weapon as an optometrist looking for more traffic.
4. Your website is not optimized for local web traffic.
Yes, you want your website to be globally recognized on the world wide web, but your local traffic is just as important. In fact, your local traffic numbers should be outweighing global numbers unless you hit luck and gain a massive following for your practice from a wider base of consumers. If your site is not optimized to attract local visitors, your traffic numbers can be dreary.
The traffic you get to your optometry website can make all the difference in how well your practice grows and flourishes and stays relevant for the years to come. Reach out to us at Digital Health Professionals to learn how we can help.