Storytelling has been a huge part of advertising since its inception. Companies are known to embellish how they came to invent their products or offer their services, creating a mystique around the brand to keep customers intrigued. The best stories invite people into the narrative, giving them a chance to take part in the journey and creating a loyal customer base for the organization. We’ll look at how an optometry office can harness these basic principles to create more dimension for the brand.
Optometrists and Storytelling
An optometrist deals with practical problems every day. They verify prescriptions, test for hereditary diseases, and diagnose vision disorders. What can get lost during all the problem-solving are the stories behind the people. If you’re looking for stronger marketing at your optometry practice in San Diego, you need to consider how these stories can be a hook for your customers and potential customers.
Start with What You Know
At Digital Healthcare Professionals, our marketing professionals in San Diego, CA, recommend starting with the basics. For instance, maybe you have a devoted receptionist who is as friendly as she is efficient. You can feature her story either on the website, in an email, or via social media. Talking about how they came to work at the practice and what they love most about the job can inspire people to make an appointment with you. Or you could feature a weekly patient success story that highlights what your practice does best. For instance, you can use an appointment with a nervous child to show just how well the office can handle patients of all ages. Or you can talk about how you caught a patient’s condition in the earliest stage.
Marketing for Optometrists in San Diego, CA
Storytelling isn’t just for luxury or trendy brands, even if these brands usually have the most money to spend on advertising. If you’re looking for a storytelling strategy that fits into the larger ethos of your organization, contact Digital Healthcare Professionals to learn more about how to integrate your tales into your current marketing strategy. We can help you streamline your messaging to customers so you’re able to break through the noise and distractions.