Every single second, about 74,000 search terms are being keyed into search engines like Google. When these search terms get keyed in, there is one element that primarily dictates what an internet user sees displayed before them on a search engine results page (SERP). Search engine optimization (SEO) allows search engines to determine precisely what websites are worthy of being displayed higher on the list.
While many dentists do have a website, many also fail to recognize the importance of SEO to their success online. Here are a few things to consider about using SEO properly for your dental practice’s website.
Facts About the Effectiveness of SEO
Did you know that 67 percent of web users will click on one of the first five results they see on a SERP? Yet, more than 90 percent of web content does nothing to help rank a website on a SERP. These big numbers go to show how important SEO can be for your website but also just how few website owners create content with the intent of garnering more traffic due to SEO. A well-optimized website will:
- Have specific key terms and phrases worked into the content
- Excellent metadata and metal titles with SEO incorporation
- SEO-based imagery and graphics
SEO Mistakes Dental Websites Owners Make
Making mistakes with SEO is so easy to do, especially if you only have a basic understanding of the concept. SEO is about more than just keywords; numerous facets of optimization affect the overall quality of an SEO plan. Some of the biggest mistakes dentists make with their website include:
- Keyword stuffing, which can actually lower your rankings on SERPs
- Not utilizing all parts of their website to build a comprehensive SEO strategy
- Assuming simply SEO alone will help give a website a boost
Get Expert SEO Assistance for Your Dental Website
When it comes down to it, many dental professionals are so busy tending to the needs of their patients that tweaking dental website SEO is a task that falls by the wayside. Thankfully, finding someone to help you up the effectiveness of your website so it is both searchable and user-friendly is not hard. Reach out to us at Digital Healthcare Professionals to discuss how we can help you make sure your practice’s website is properly optimized for online markets.