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Does Your Optometry Website Need a Virtual Assistant?

Your optometry website should be attractive to potential clients. This means it must be user-friendly as well as fast and informative. Visitors to your site should navigate pages to find the information they need without making unnecessary clicks. One way of ensuring this happens is to add a virtual assistant, sometimes called a chatbot or virtual agent, to your site.

Adding a virtual assistant to your website benefits both you and your customers in multiple ways, including:
Customers are able to find answers to their questions anytime of the night or day.

  • Phone calls and email questions to your optometry office are decreased.
    You and your employees spend less time fielding inquiries.
    Consumer satisfaction rates increase.

Consumers love interacting with well-built websites, and studies have shown that not only do millions of people shop for goods and services online, but more and more, they’re adding phrases such as “near me,” “open now,” and “nearby” to their requests. This is why your optometry website must provide instant access to your daily hours of operation, your brick-and-mortar location, and the services you provide. This information needs to be easy to find, and your website must be responsive and simple to use. A virtual assistant is your first line of defense.

What Does a Virtual Website Assistant Do?

Your virtual assistant is usually an animated character that pops up when visitors to your site spend time on a page.woman-Thick-Frame-Glasse It’s capable of starting a chat session and providing answers to simple questions via hyperlinks to the correct page. In this way, consumers don’t waste time clicking from page to page to find the answer they need. Chatbots such as these use artificial intelligence to provide solutions to consumer problems.

How Do I Add a Virtual Assistant to My Website?

You can partner with a marketing company such as Digital Healthcare Solutions to create a chatbot that guides clients around your optometry website. You can even customize what your animated character will say by submitting a greeting and keywords that pertain to your site. This ensures that someone is always available online to answer simple questions and provide a basic level of customer service. Better, you won’t have to pay an employee to constantly monitor the site.

Contact Digital Healthcare Solutions Today

Digital Healthcare Solutions can improve the way your optometry website looks and performs, and we’re eager to discuss options for tweaking your online presence. Contact us today for a professional consultation.

https://www.chatbots.org/virtual_assistant/
https://www.hubspot.com/marketing-statistics

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4 Things the Modern Patient Looks for in an Optometrist’s Website

When the internet first started out, there really wasn’t anyone looking for specific information online. Over the years, however, the worldwide web has grown to be the most pertinent place for prospective patients to go to look for information, including prospective optometry patients. Here is a close look at a few things modern-day internet searchers expect to see when they land on an optometrist’s website.

1. Detailed information about services offered.

Naturally, you should provide a list of the services that you provide at your practice. However, the modern-day prospective patient is going to be looking for more in-depth information about what services you offer. For example, simply stating that you offer pediatric exams is no going to be as attractive as explaining your pediatric eye exams and why you are a trustworthy provider.

2. Clear information for prospective patients.

Patients who get online and look for an eye doctor in their area are going to want a clear listing of things they would want to know as your patient. Some items that are important to include on your optometry website include:

  • Your exact location, including a map or directions
  • What types of insurance or payments you accept for services
  • Your business hours
  • What to expect when a patient comes in for a visit
  • Links to forms for new patients
  • What services you are equipped to handle in-office

3. Professionalism and expertise.

It may come as a bit of a surprise, but roughly 1 of every 20 internet searches is related to health information according to Google. The modern-day optometry patient is likely going to get online and look for information about the issues they experience, and they will expect to see details from true professionals. Your blog is a good place to provide your expertise and poise your practice as a trustworthy establishment looking to share reliable eye health information.

4. Easy points of contact and convenience.

For a long time, contacting any kind of healthcare provider would typically involve a phone call. However, the modern optometry patient may expect more convenient points of access and a higher level of convenience. For instance, it can be convenient for patients if they can request an appointment online or send a chat message to ask about a particular service offering.

Hone Your Optometry Practice Website with the Help of Professionals

Your website is usually the first impression prospects get of your practice, so making sure it delivers what is expected is ever-important. Reach out to us at Digital Healthcare Professionals for professional help to get your website up to par with your competitors.

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3 Mistakes You May Be Making with Your Optometry Website

Eye health services are necessary within a community, and you may attract a lot of patients simply because you exist. However, if you truly want to see your vision care center flourish with new patients, it is all about proper marketing and website design is a huge part of that. Take a look at just a few of the mistakes you may be making with your optometry website that could be sending people off in another direction.

The imagery on your website does not match the industry.

A good website is always filled with nice imagery. However, you have to be so careful when selecting the proper images for your optometry website. Otherwise, you could portray visuals that do not align with such a high-end, important service. Likewise, it is best if the images chosen align with your brand. If the images are not what they should be, it can be off-putting to visitors and send them in a different direction.

You do not have a blog incorporated on your optometry website.

The blog incorporated on the optometry website does a lot of things:

  • It provides valuable information for visitors
  • It establishes you as a knowledgeable professional in the industry
  • It helps improve your website’s SEO
  • It brings in organic web traffic from people looking for eye health information

The website is not as functional as it should be.

a dysfunctional website is always deemed as untrustworthy in the eyes of a visitor. Untrustworthy is not the message you want to send when people are looking for someone they can trust for eye health care and eye health information. The slightest kinks and quirks with your website must be worked out before it goes live.

Let’s Talk About Amping Up Your Optometry Website with a Better Digital Strategy 

When you have so much to tend to within your eyecare practice, it is easy to make big mistakes with your digital marketing plan. If you need help with your optometry website, it may be best to trust professionals for help. Reach out to us at the Digital Healthcare Professionals for advice.

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Three Tips for Making Your Dental Site More Mobile-Friendly

More than 200 million Americans use their mobile devices to access internet search engines. How many of these do you suppose are looking for dental offices nearby? If your dental practice isn’t easy to access via mobile search, or if your website appears skewed or takes way too long to load on a mobile phone or tablet, you could hand business over to your more mobile-savvy competitors. Fortunately, there are steps you can take to control the way your website looks and functions via mobile search.

1. Test Your Site

It’s possible all your worry is unnecessary. Depending upon who built the website for your dental practice, it may already check all the boxes that make it mobile-compatible. You can check by visiting Google’s Mobile Friendly Test Link. Enter your URL in the box and click Test URL. Google will run a quick search to see how well your site performs via mobile search. If all is well, you’ll see a screenshot of your main page and a message that says Page is Mobile Friendly. If your site is performing subpar, you can click on the Mobile Usability Report to see what went wrong.

2. Tweak Your Site’s Responsiveness

Responsive design means that your site looks nice across all digital devices, from a computer screen to a tablet or smartphone. Responsive design is built into many website templates. So if you built your own site via platforms such as WordPress or GoDaddy, you probably used a responsive template. Then again, if your website is an older site that was built years ago and hasn’t been updated, you may want to hire someone to tweak your site’s responsiveness.

3. Focus on Loading Speed

If it takes your site 5 seconds or more to load on a mobile device, you’ve already lost a large segment of the population that’s not willing to wait. While 5 seconds sounds ridiculously fast, when talking website loading times, it’s practically prehistoric. Talk to your web designer about lag and loading times to bring your website up to mobile standards.

If you’d like experienced help to improve the mobile friendliness of your dental website, call Digital Healthcare Professionals today for a consultation.