Key Marketing Tips For Your Optometry Practice

Owning or managing an optometry practice can be a very profitable and rewarding business venture. However, to succeed, you must learn some key marketing tactics.

Here at Digital Healthcare Professionals, we specialize in optometry marketing services in San Diego, CA. Whether you’re a long-standing optometry practice or just starting out, our experienced marketing team is here to help.

In this post, we’ll discuss four key marketing tips for your optometry business.

Boost Your Website

Having a high-quality website is a necessity in this day and age. And if you want to succeed as an optometry practice, you should improve your website as much as possible. First, make sure your site is fast and mobile-friendly. Nothing turns people away more than a slow website that doesn’t work on their cell phones. Secondly, make sure all of your web pages have a call to action or CTA. This is a form of messaging that encourages readers to take action, such as contacting you for more information.

Integrate PPC

PPC, or pay-per-click, is a digital marketing practice that involves placing paid advertisements on Google, social media, and other websites. These ads are often seen at the top of search results on Google. Unlike other digital marketing practices, PPC can lead to instant results. This can be a vital tool if you’re trying to grow your business quickly.

Utilize SEO

SEO stands for “search engine optimization.” This practice involves optimizing your website to appear higher up on Google’s search results page. There are several different SEO strategies to consider, so it’s important to choose the best options for your specific needs. One key tip is to learn the keywords your target audience uses on Google and other search engines, then edit your website to include those keywords.

Earn Reviews

As an optometry practice, earning high-quality reviews is crucial. Try to get as many 5-star reviews as possible on Google and other review sites. This can be done by simply asking your customers to leave a review, or you can utilize an automated tool to help you through the process.

To learn more about the digital marketing tips above, contact Digital Healthcare Professionals today! We’re proud to be the top optometry marketing agency in San Diego, CA.

New Optometry Practice? 4 Ways to Bring In Patients

Your new optometry practice has everything it needs to be successful except for an established patient base. Bringing in patients takes time. Aligning yourself with an experienced healthcare marketing team can help. At Digital Healthcare Professionals, we provide a range of services to our clients and give advice to optometry practices to help them expand their list of patients. Here’s what we recommend.

1. Encourage Good Reviews

Patients read online reviews when they’re looking for new healthcare providers. Encouraging your patients to write good reviews about your optometry practice can help you get the word out about how great your practice is.

  • Send patients review requests over email or text after they visit your office. Link to popular review sites to make reviewing your practice easier.
  • Review your online reviews and take time to respond to negative feedback. Apologize when there’s a problem and try to make it right. Learn from your patient’s experiences to improve your practice.

2. Establish Good Patient Care Routines

Take time to establish good patient care routines to ensure that each patient gets what they need from your office.

  • Educate patients about the importance of routine eye visits.
  • Remind patients when it’s time for their next eye appointment.
  • Streamline eye exams to minimize patient time in your office.
  • Maintain a comfortable waiting area for patients.
  • Take time to communicate with patients and answer patient questions during visits to ensure that each patient understands their eye health.

3. Create An Informative Website

Inform your patients about your optometry office by creating an informative website. Maintain a comprehensive website that includes information about the brands of glasses sold in your showroom, services your office provides, hours and location, and a custom blog with information that can help patients take care of their vision.

4. Team Up With Experienced Digital Marketers

More than anything else, it’s important to get digital healthcare marketing services from a team of digital marketers who understand the business. Look for a marketing team that offers a range of services, including social media management, reputation management, website management, and more.

Working with experts helps get the word out about your new optometry practice. Call Digital Healthcare Professionals to learn more.