3 Tips for Optometrists to Rethink Their Social Media Strategy

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Optometrists can reach a number of potential patients through social media, but they’re often too busy treating patients to really consider how their social media comes across to the average person. Whether you’re trying to retain your base or attract new people, we’ll look at why it pays to put a little more effort into social media as a part of your marketing in San Diego and how it can help everyone — on both sides of the services.

1. Your Patients Care About Social Media

Your patients don’t just care about social media, they care about what you do and what you say. If your posts are sporadic or generic, they can easily click off your pages and onto your competitors. They’re looking to see that your practice cares about how it comes across to prospective (paying) patients, so it helps to meet them halfway.

 2. Social Media Helps You Customize Your Message

In today’s increasingly personalized world, patients are often looking for extremely specific benefits from a practice. Can you handle their handful of a toddler? Do you have a pair of hard-to-get eyeglass frames? With social media, you can not only collect data that helps you narrow down your audience segments, so you know whether you’re seeing more interest from parents, retirees, or young professionals, but you can also customize your ads so that you can speak more directly to their needs.

3. You Don’t Have to Do It Yourself

Social media can seem extremely easy at first glance: setting up an account, posting photos, and writing a few captions isn’t exactly rocket science. However, there’s a lot more to successful social media strategies for optometrists in San Diego, especially when consumer needs can change at the drop of a hat. Not only do you have to be consistent about posts, but your posts and profile need to be as comprehensive as they are accurate. That’s why many healthcare practices rethink having their office manager or receptionist take on the task if they’re serious about using the online tool correctly.

If you’re interested in learning more about social media, contact [practice_name] to learn more about not just how we can help you revamp your social media strategy!

How to Tempt Patients Back for a Cleaning

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Any dentist knows that the bedrock of dental health lies in the cleaning. With regular, consistent cleanings, it’s possible to stave off tooth decay for a lifetime and, perhaps more importantly, spot any issues before they have the chance to become major problems.

Of course, all the advice in the world doesn’t stop people from putting off their appointments. If you’re looking to use your dental marketing in San Diego, CA to get patients to take action, we’ll look at what you can do.

Start with the Root Cause

Most people will say that they haven’t been to the dentist because they’re too busy. This is a standard excuse that covers a blanket of real reasons why they’ve been putting off. The real reason is usually more nuanced. Maybe they’re anxious to go because they’ve been having some tooth pain and they’re nervous about the cause. Maybe they don’t feel like there are any convenient appointment times. Maybe they even forgot the name of the practice they went to before, and now they can’t find it.

Reach Out

Whether it’s through improving your local search visibility or leveraging your email list, it’s time to start speaking directly to your client base. So, you might have your website talk about how you set your scheduling and how you work to make the timing more convenient. Or you might stress how you use sedation dentistry to help patients cope with any lingering fears of the dentist.

Finding Your Niche

There’s a reason why some dentists cater to specific demographics, like children or seniors. It’s because their patients trust them to specialize in very niche pursuits, like calming a screaming toddler or immediately stepping in if a patient’s dentures are broken. When you start reaching out to patients, you may start to see a new niche emerge. For example, maybe you start catering to young professionals with so-so insurance plans and plenty of overtime on their docket. Or maybe you find that you work best with young parents with anxious children.

If you have questions about how to go about stepping up your clientele, contact [practice_name] for more information about how we can help you improve your numbers! 

Does Your Dental Practice Need New Leads?

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A dental staff in San Diego, CA has to juggle a lot of balls if they want to make it through the day. From appointment times to complaints to unexpected hiccups, every day can bring new challenges. The plus side is that you can turn those challenges into opportunities, especially if you want to grow your business. Here, we’ll look at how leads can help you balance everything out.

The Power of Leads

Leads refer to prospective dental customers in San Diego who could use your services. Today, many leads come from standard web forms. For example, you might ask prospective patients to give their email information so you can send them a list of your monthly specials.

You can leverage new leads in a number of ways:

  • Build your current base: If you have a solid and satisfied base and you want to increase your patient load by a fraction, you can provide lead forms until you reach your goal.
  • Rebuild your reputation: If your patient base has suffered due to poor reviews, new leads can help you change your image and your bottom line. As you accumulate prospective customers, you can foster better relationships that encourage long-term loyalty.
  • Targeted marketing: New parents, senior citizens, and teenagers are all looking for very different services when they visit the dentist. With the right lead forms, you can categorize and segment so you can speak directly to their needs.

Why Get Help in San Diego

When most websites feature lead forms, even if it’s just a simple contact page, your dental marketing in San Diego, CAneeds to stand out to get attention. This doesn’t necessarily mean offering flashy promotions or gimmicks, especially if you’re going after a relatively older client base, but it may mean switching up your messaging. For example, if your online reputation needs improvement, you may want to discuss your changes to improve wait times, outcomes, and overall patient satisfaction.

If you’re unclear or confused about the best strategies, the team at [practice_name] is here to help. We understand the unique needs of dental professionals in the area and can help you nail down specific strategies to help generate new business (without losing your current base).

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AI and SEO: What Dental Practices Should Know

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AI has become a major topic of conversation today, with many people having strong opinions about what it means for the future workplace. However, as a dentist, you may have more specific questions about whether AI could help you improve your dental practice’s workplace, catapulting you to the top of the page with just a few adjustments. We’ll look at the realities of Search Engine Optimization (SEO), so it’s easier to make a long-term plan.

AI and SEO: The Basics

AI has a general handle on what your site needs to reach the top slot of Google or Bing. You’ll need more than just the right keywords, you’ll also need to know how people in your area search, what information they’re looking for, and how you can answer their questions in a way that makes them want to visit the site again and again.

In other words, AI can be a good way to start your research. It’s up-to-date, it’s conversational, and it can probably provide more specific answers than just typing your questions into a search engine.

AI and SEO: The Nuances

SEO prioritizes quality content. If everyone uses AI content to improve their site, your dental practice won’t stand out. There have been dozens of stories about people having tremendous success implementing AI to improve their website’s rankings, but a major dropoff often follows their initial success.

In other words, if you want sustainable rankings, you may not be able to rely on AI to get it done. Content marketing services in San Diego, CA can do more than just help you add new pictures and blog posts to your site. From patient testimonials to social media, you may need some professional intervention to pull it all together.

Better Marketing in San Diego for Dentists

The best marketing teams in San Diego, CA may use AI as a tool, but they also know that it’s by no means a fool-proof solution. While dental practices may be more insulated, thanks to a client base and the ubiquity of their services, the reality is that all business owners need to think ahead regarding their web presence.

If you’re interested in improving your dental practice’s visibility, contact the team at Digital Marketing Professionals!

3 Email Tactics to Encourage Customers to Schedule Their Annual Eye Exam

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An annual eye exam can be easy for customers to put off, especially when the pandemic knocked a lot of people off their regular routines. If you’re looking for ways to bring your clients back to the office, we’ll look at how email can help convince them to make an appointment.

1. Segment Your Audience

You’re likely already segmenting your audience to some extent (e.g., by location, etc.). However, consider how getting into the finer details can make a difference in the response rate of your email campaigns. For instance, if your adult clients have children who are also patients, consider an email campaign that encourages everyone to stop by for a visit. If your optometry marketing in San Diego, CA is specific to the individual, it’s likely to net you better returns.

2. Target Client’s Health

You don’t need to explain how important a person’s vision is, but you may need to talk about the most common threats to people’s eyesight. This is where you can combine segmenting with your email content. For instance, while cataracts may occur to people at any age, they’re unlikely to be a common problem for people in their 20s. In this case, an email to young students and professionals might focus more on what a computer or mobile phone screen does to the eyes over time. As you move forward into the upper age groups, you can talk more about the threat of glaucoma or macular degeneration. This is less to invoke fear and more to get people to think about prevention.

3. Find a Digital Marketing Professional

If you’re having a tough time keeping up with your email campaigns, it might be time to get some help. The right healthcare marketer in San Diego, CA can have a market effect not only on your revenue but also on the relationships that you have with your patients. The expert staff at Digital Healthcare Professionals can help you standardize your email schedule, so your clients can count on regular communication. They can also help you send messages that are likely to resonate with the reader. If you’re looking for better content, contact us today to learn more about our services.

Pediatric Dentist looking at patient

5 Tips for Picking the Right Pictures Dental for Your Website

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Picking the right images for your dentist’s website can be tricky. The right images will help draw in your audience and market your dental practice to potential patients. The wrong images could have the opposite effect. If you’re working with a digital marketing team, they can create a website that will accomplish your marketing goals. Below are some of the strategies that your digital marketing team will use to put images on your website.

1. Keep the images relevant.

Use images that are relevant to the pages where they’re being displayed. Images that lack relevance to the content can be confusing to patients and may even send them looking in the wrong direction for the content they’re seeking. Using relevant images can create the impression that your website is well-organized, thoughtful, and professionally created.

2. Optimize the images for fast loading.

Large files can take a long time to load, especially when the user has slow internet access. This can limit the accessibility of your website and may limit which patients are able to find your business.

This is especially important if a large part of your patient population comes from rural areas where Internet access is often slower, but it applies to all dental practices. Images can be optimized for fast loading, but it’s important to pay attention to size and ensure the optimization happens.

3. Crop the images in interesting ways.

Interesting cropping can make the images themselves more interesting. It’s also important to crop images so they’ll integrate fully into the webpage where they’re displayed.

4. Show your target population.

Are your patients mostly children and teenagers? Is your practice a family practice? Choose the images for your website based on the population that you’re targeting.

5. Ensure they’re suitable for all devices.

Mobile browsing is very common now, and this means that many of your patients may be looking at your website from their phones. Take time to ensure that all patients can see the images on your website from their mobile phones and other devices.

Want a relevant, effective website that attracts customers? Digital Healthcare Professionals can help. Contact us to learn more about how our customizable website design services can boost your patient base.

Fine-Tuning Your Demographics: How Optometrists Can Take a Deeper Dive

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Marketing for optometrists can look relatively straightforward from the outside. For instance, if you work in a city that attracts the retiree crowd, then your advertising will focus on issues like glaucoma or cataracts. If you’re in a city with plenty of young families, you’ll likely advertise sales on eyewear for kids. However, there are ways to take a deeper dive and filter your customers so you can say the right things to the right people.

One to One

The goal for optometrist marketing in San Diego, CA these days is to get as close to one-to-one as you can get. Ideally, you would alert a fashionista that the perfect pair of frames has gone on sale for them based on their facial measurements and style preferences. In the real-world, this is a tough ask for optometrists — especially if they work with patients from a variety of backgrounds. However, filtering by location, income, age, and even insurance coverage can all go a long way to fine-tuning your demographic.

Needs and Wants

Once you start tinkering with your lists, it’s a matter of considering the needs of your patients. So, a young professional with a starter job may have a very different budget and priorities than a retiree who needs cataract surgery. With every new marketing initiative, you have to think about the people on the list will receive the messages. Consider how the parent of a teenager would react to a postcard with a picture of a toddler on it. Or how a senior on a fixed-income would feel if they visited your website only to see pages splashed with photos of expensive designer frames.

Optometry Marketing in San Diego, CA

There’s a lot to consider if you want to redefine your target audience in San Diego, CA, but the basics are easy to understand. The goal of a marketer is to reach out to the local audience and get their brand noticed. If you need a staff with expertise in this matter, the staff at Digital Healthcare Professionals can help. Our marketers specialize in local healthcare practices. We understand not only what you have to offer, but how different people are likely to react to different products and services.

How to Gain Organic Optometry Practice Recognition with Provider Directory Websites

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Were you aware that 94 percent of modern patients look for reviews about a medical provider online before they schedule an appointment? This is important to remember as an optometrist because your online reputation will have a substantial impact on your profitability and ability to attract new patients. Provider directory websites can unlock a new line of access to people who are already looking for your services. Find out how to use these websites to the advantage of your optometry practice.

First, What Is a Provider Directory Website?

Provider directories are healthcare provider websites that build an informational directory of medical providers. These directories usually have a substantial amount of information about a provider, such as:

  • Their location and contact information
  • Their areas of specialty
  • Their educational or training background
  • Their healthcare affiliations

In addition to the general provider information, many directories allow patients to leave reviews or ratings for each provider. This means each listed provider can achieve a certain star or satisfaction rating based explicitly on reviews from prior patients.

How Do You Get Your Name Listed On These Directories?

There are numerous provider directories to look for that can help get your name established as an optometrist, such as Vitals, Doximity, and Healthgrades. Each directory can have its own method for providers to get listed. For example, Healthgrades asks providers to create an account and their own provider profile on its website.

Tips for the Best Directory Profile

The best provider directory profile offers a comprehensive look at the provider, the provider’s professional background, and the details a prospective patient will want to know. A few things that can be important to include when creating a profile on a provider directory will be:

  • A clear, up-to-date picture
  • Accurate contact information
  • A functional link to your optometry practice’s website
  • Reliable information about current services provided
  • Background information, including education and affiliates

Need Help Building Your Online Reputation as an Optometrist?

Your online reputation is extremely important in the modern world. If you are struggling to get your reputation established online as an optometrist, we can help at Digital Healthcare Professionals. Reach out to the team to discuss your needs today.

Professional Dentist tools and chair in the dental office.

The 4 Keys of Building Your Dental Office’s Digital Presence

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Professional Dentist tools and chair in the dental office.

The average patient these days will never look in a phone book. Most people get advice about finding a dentist straight from the internet. This means your digital presence is just as important as your real-world one, but so many dental practices struggle to build that presence effectively. In truth, building a healthy digital presence through digital marketing in a world where so many others are doing the same comes down to four key strategies.

The average patient these days will never look in a phone book. Most people get advice about finding a dentist straight from the internet. This means your digital presence is just as important as your real-world one, but so many dental practices struggle to build that presence effectively. In truth, building a healthy digital presence through digital marketing in a world where so many others are doing the same comes down to four key strategies.

Mind Your Website

The website used to represent your business is the epitome of your online personality. Therefore, this digital hub must:

  • Operate flawlessly
  • Represent your brand appropriately
  • Deliver information your patients want to know
  • Attract people to get to know your practice

If you have a lackluster website that does nothing for your brand or does not function well, you are actually better with no website at all.

Track Your Reputation

What would patients learn about you if they were to look at your reputation online. This is ever-important when it comes to digital marketing. If you don’t have any reviews or get mostly negative reviews, this can detrimentally affect how many patients are willing to trust you with their care.

Know Your Competition

Look at what kind of presence your competition has. Are nearby dental practices getting more business but you don’t know why? Your online marketing efforts may be lacking, or there could be something about your digital presence that does not stack up to competitors.

Perfect Your Content

Content is king in digital marketing. The words and imagery used on your website should reflect the professionalism of your practice, give value to visitors, and even lead web traffic to your site. Through search engine optimization, you can see your presence grow and your practice become much more popular among patients.

Build Your Digital Presence with Professional Digital Marketers

The more defined your digital presence, the more your dental practice will grow and flourish. If you are struggling with getting the traffic you need to your website or seeing measurable results, you may need help from digital marketing professionals. Reach out to us at Digital Healthcare Professionals to get a custom quote and discuss how we can help you build your online presence.

If you have a lackluster website that does nothing for your brand or does not function well, you are actually better with no website at all.

Track Your Reputation

What would patients learn about you if they were to look at your reputation online. This is ever-important when it comes to digital marketing. If you don’t have any reviews or get mostly negative reviews, this can detrimentally affect how many patients are willing to trust you with their care.

Know Your Competition

Look at what kind of presence your competition has. Are nearby dental practices getting more business but you don’t know why? Your online marketing efforts may be lacking, or there could be something about your digital presence that does not stack up to competitors.

Perfect Your Content

Content is king in digital marketing. The words and imagery used on your website should reflect the professionalism of your practice, give value to visitors, and even lead web traffic to your site. Through search engine optimization, you can see your presence grow and your practice become much more popular among patients.

Build Your Digital Presence with Professional Digital Marketers

The more defined your digital presence, the more your dental practice will grow and flourish. If you are struggling with getting the traffic you need to your website or seeing measurable results, you may need help from digital marketing professionals. Reach out to us at Digital Healthcare Professionals to get a custom quote and discuss how we can help you build your online presence.

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Google My Business

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Google My Business may sound like a generic concept. (Of course people are Googling your business, that’s how the majority of consumers come across new products and services!) However, it’s actually a specific tool that can be critical for your Search Engine Optimization (SEO). We’ll look at what it is and how you can leverage it to shorten the space between you and your target demographic.

What Is Google My Business?

Google My Business is a free service from Google that can help you both manage and boost your business profile. Once you claim ownership and attain management rights, you can start using the features to give you more visibility on Google. Considering Google has 3.5 billion searches per day, this is the search engine that you want to focus on.

What Is a Business Profile?

A Business Profile on Google refers to your listing. If people search for something in your city or town, Google Maps will position your company in the local results as long as you have a profile. Anyone can set up a profile, which will then automatically add your location to the maps section. All you need is the location, name, and business category to get it done. As long as it’s not a duplicate, Google will accept the information and set up the profile.

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What Does Google My Business Mean for Local Marketing?

The most basic profile in the world will still provide you with some degree of visibility. Customers can use it to post photos, leave reviews, and get their questions answered. However, your local SEO success will take more effort than just inputting a few facts about your business.

  • Check-in Online: The more customers see you respond to your profile, the more likely they are to engage with it. For instance, if someone asks a question and you answer it the same day, it encourages the next interested party to reach out the same way.
  • Publish posts: You can manage your profile in much the same way that you would your Facebook profile. Tempt prospective customers to learn more about new products or special discounts when you maintain your profile.
  • Maintain your account dashboard: This is where you can list more information about your business, including hours, website links, pricing, and what makes you different from your competitors.
  • Incorporate keywords: Knowing how local people search for you can go a long way toward building in keywords to your business profile. Google will also promote certain sections of your profile based on relevancy to your customers. Use the analytics tab of the free platform to see who is finding you and how.

How Digital Healthcare Solutions Can Help You Succeed

Keep in mind that anyone can set up a profile for you. Before a disgruntled customer has the chance to do it, take ownership of your results. If you need help mastering your local SEO success, call Digital Healthcare Solutions to nail down a strategy.