Picking the right images for your dentist’s website can be tricky. The right images will help draw in your audience and market your dental practice to potential patients. The wrong images could have the opposite effect. If you’re working with a digital marketing team, they can create a website that will accomplish your marketing goals. Below are some of the strategies that your digital marketing team will use to put images on your website.
1. Keep the images relevant.
Use images that are relevant to the pages where they’re being displayed. Images that lack relevance to the content can be confusing to patients and may even send them looking in the wrong direction for the content they’re seeking. Using relevant images can create the impression that your website is well-organized, thoughtful, and professionally created.
2. Optimize the images for fast loading.
Large files can take a long time to load, especially when the user has slow internet access. This can limit the accessibility of your website and may limit which patients are able to find your business.
This is especially important if a large part of your patient population comes from rural areas where Internet access is often slower, but it applies to all dental practices. Images can be optimized for fast loading, but it’s important to pay attention to size and ensure the optimization happens.
3. Crop the images in interesting ways.
Interesting cropping can make the images themselves more interesting. It’s also important to crop images so they’ll integrate fully into the webpage where they’re displayed.
4. Show your target population.
Are your patients mostly children and teenagers? Is your practice a family practice? Choose the images for your website based on the population that you’re targeting.
5. Ensure they’re suitable for all devices.
Mobile browsing is very common now, and this means that many of your patients may be looking at your website from their phones. Take time to ensure that all patients can see the images on your website from their mobile phones and other devices.
Want a relevant, effective website that attracts customers? Digital Healthcare Professionals can help. Contact us to learn more about how our customizable website design services can boost your patient base.