As an optometry clinic, your website is usually the first opportunity for people to get to know you. It’s why having a streamlined, aesthetically pleasing, and easy-to-navigate site is critical for getting patients in the door.
Another helpful factor? Having a compelling, high quality, value-rich blog! Here are five things optometry clinics get wrong when it comes to their blog:
1. Not Having One
A blog is an excellent tool that can:
- Improve your ranking on Google and other search engines
- Provide value to your clients
- Educate your customers
And more! In today’s world, the risk of not having a blog far outweighs the hassle of keeping one going. Fortunately, blogs aren’t all that difficult to manage—and consulting with a digital marketing agency makes it even easier for you and your team.
2. Not Updating Regularly
Keeping your blog updated encourages readers to keep coming back. We encourage optometry clinics to schedule new posts at least two to three times per week to keep their content fresh and up-to-date.
3. Not Making Their Blogs SEO-Friendly
You need to make your blog visible and easy to find among all the other content on the internet. Becoming savvy with SEO—or collaborating with a digital marketing company that has advanced SEO insights—can help you stand out among the competition.
SEO stands for “search engine optimization.” SEO basically refers to best-practice strategies that make it easier for people to find your website, including:
- Keyword-rich tags, meta descriptions, and URLs
- Inbound links to other pages on your website
- Outbound links to other related websites (ideally reputable and professional ones like the American Optometric Association)
- Enhanced image quality
4. Not Making the Blog Reader-Friendly
Reading a huge block of text is hard to do! Great blog posts that readers want to read are concise, grammatically correct, and broken up into short paragraphs. Bullet points and subheadings also make your content easier to digest.
5. Not Discussing Relevant Topics
What is your community interested in? What are their biggest areas of concern when it comes to their vision and eye health? Be sure your blog content speaks to your customers’ needs and goals. This provides genuine value for them and establishes you as a reliable resource and a trustworthy provider.
Digital Healthcare Professionals is here to help build your online presence, connect with your audience, and provide value for your existing and future clients. Contact us at 858-480-9804 if you’d like to upgrade your optometry blog and elevate your reader’s experience.