How Much Traction Should My Social Media Posts Get?
When social media is filled with some of the most sensational stories on the planet, it can be hard for even trendy brands to stay on top of it all, much less a tiny optometry office in the middle of a bigger town or city. Here, we’ll look at what you should know about traction, and why it matters to your business.
What to Know About Traction
The social media pages for your optometrist practice are essential, virtually no matter where you are or who you serve. When nearly everyone turns to their phone to track down everything from services to phone numbers, your social media pages matter.
The good news is that traction doesn’t necessarily mean that you need thousands of likes. In fact, for many optometrists, it’s far more about views than engagement metrics. You want people to see your content, whether it’s a photo of a smiling child in glasses or an announcement that you’ve recently purchased a more advanced diagnostic tool.
How to Measure
It’s easy for optometrists (or their team) to start fresh with social media and then give up halfway through. They may assume that their messaging isn’t getting out to their target demographic, but more likely, it’s a question of not having enough time to devote to the job.
If you’ve been wondering how to measure your social media posts, whether you post once a week or once a year, the right healthcare marketing agency can help you set up your pages so it’s easier to quantify your efforts. From there, you can adjust your posts so you’re not marketing glaucoma services to young parents.
Social Media for Optometrists
There is no perfect number when it comes to an optometrist’s social media pages. Some optometrists may get 20 views, but those 20 views are from highly motivated and loyal patients — patients who wouldn’t think twice to recommend the practice (whether in person or on their own social media posts). Some optometrists may post sensational content, but rarely see conversions.
If you have questions about how to step up your own presence (and what it takes to maintain it), contact [practice_name] to learn more about how we specialize in helping small healthcare practices find their footing.
