website template

Is Your Dental Website Properly Utilizing SEO?

Every single second, about 74,000 search terms are being keyed into search engines like Google. When these search terms get keyed in, there is one element that primarily dictates what an internet user sees displayed before them on a search engine results page (SERP). Search engine optimization (SEO) allows search engines to determine precisely what websites are worthy of being displayed higher on the list.

While many dentists do have a website, many also fail to recognize the importance of SEO to their success online. Here are a few things to consider about using SEO properly for your dental practice’s website.

family smiling

Facts About the Effectiveness of SEO

Did you know that 67 percent of web users will click on one of the first five results they see on a SERP? Yet, more than 90 percent of web content does nothing to help rank a website on a SERP. These big numbers go to show how important SEO can be for your website but also just how few website owners create content with the intent of garnering more traffic due to SEO. A well-optimized website will:

  • Have specific key terms and phrases worked into the content
  • Excellent metadata and metal titles with SEO incorporation
  • SEO-based imagery and graphics

SEO Mistakes Dental Websites Owners Make

Making mistakes with SEO is so easy to do, especially if you only have a basic understanding of the concept. SEO is about more than just keywords; numerous facets of optimization affect the overall quality of an SEO plan. Some of the biggest mistakes dentists make with their website include:

  • Keyword stuffing, which can actually lower your rankings on SERPs
  • Not utilizing all parts of their website to build a comprehensive SEO strategy
  • Assuming simply SEO alone will help give a website a boost

Get Expert SEO Assistance for Your Dental Website 

When it comes down to it, many dental professionals are so busy tending to the needs of their patients that tweaking dental website SEO is a task that falls by the wayside. Thankfully, finding someone to help you up the effectiveness of your website so it is both searchable and user-friendly is not hard. Reach out to us at Digital Healthcare Professionals to discuss how we can help you make sure your practice’s website is properly optimized for online markets.

blue-eye

4 Reasons Your Optometry Practice Website May Not Be the Getting Web Traffic You Need

The website you have published for your optometry website should be the ideal lead-in for prospects. However, if traffic numbers are not where they should be, there are some likely reasons behind the problem.

1. Your website is not as functional as it should be.

If there is one thing that can send a visitor to your optometry website off in another direction, it is a dysfunctional website. Every detail should be ironed out, including the functions of links and buttons, videos and slideshows that should be working, and any graphics you use.

2. Your website is not properly optimized using SEO best-practices.

SEO best practices involve incorporating the right keywords and phrases, optimizing visual content, and more. Bad traffic numbers are most often a sign that something with your SEO strategy is not up to par with everyone else.

3. Your blog is not extensive enough to draw organic traffic.

About 80 percent of people online interact with two things: social media and blogs. This speaks volumes about why your optometry blog should be carefully curated, valuable to visitors, and extensive. Blogs have the ability to fetch a 434% increase in indexed pages on search engines. Plus, the general statistic is that companies that have a nice blog can see an astounding 67% more leads in a single month than companies that neglect their blog. Your blog is vital, and in many respects, it can be your secret weapon as an optometrist looking for more traffic.

4. Your website is not optimized for local web traffic.

Yes, you want your website to be globally recognized on the world wide web, but your local traffic is just as important. In fact, your local traffic numbers should be outweighing global numbers unless you hit luck and gain a massive following for your practice from a wider base of consumers. If your site is not optimized to attract local visitors, your traffic numbers can be dreary.

The traffic you get to your optometry website can make all the difference in how well your practice grows and flourishes and stays relevant for the years to come. Reach out to us at Digital Health Professionals to learn how we can help.

Professional Dentist tools and chair in the dental office.

Geo-Targeting for Dentists: How to Increase Your Local Customer Base

You’ve probably heard the term geo-targeting. You may even realize that it’s a marketing term that means aiming your advertising content toward local traffic. But how can you use geo-targeting to help increase the amount of business that frequents your dental practice? As a business owner, you have many options for geo-targeting. We explain several of them below.

Build a Geo-Fence

A Geo-Fence is best described as a virtual perimeter around a real-world location. For example, with help from a digital marketing firm such as Digital Healthcare Professionals, you can designate a physical area that encompasses the location of your dental practice. When a visitor with a mobile device steps inside that perimeter, they trigger your geo-fence, meaning they begin receiving ads for your business for up to 30 days. You can put whatever you like in those ads, such as a coupon for a free cleaning or dollars off a dental procedure of choice. You can erect your virtual geo-fence wherever you want, including the blocks around your competitors’ offices, too.

Add Your Location To Your SEO

It’s difficult to find high-performing search engine keywords these days without spending tons of money. However, by adding your office location to popular terms that people search for on Google, you can optimize your search engine results for local business affordably. For instance, if a majority of people are searching Google for “best dental office near me,” you can cash in on that term by using “best dental office near me West Main Street, Paducah.”

Localize Your Landing Page

Because geo-targeting lets you read the visitor’s location when they click through to your site, you can create location-specific landing pages for different demographics. As an example, a visitor that pings from a nearby suburban neighborhood may see a page that’s slanted toward preventive dental care for families. Alternately, a visitor who pings from a business park across town may see a page dedicated to improving the appearance of adult smiles. The more you learn about the prospective clients who visit your site, the better suited you are to appeal to their needs. This is what geo-targeting is all about. We can get you started. Contact Digital Healthcare Professionals today.

friends-laughing-beach

Improving the Search Engine Results for Your Optometry Office

As an optometrist, you’re required to know a lot about disorders of the eye and how to care for them. You’re not, however, required to know a lot about search engine results pages (SERPS). Still, if you want to utilize your website to its full advantage, it benefits you to have an optometry site that ranks well in Google search. Therefore, it’s good to have a digital marketing firm on hand to help handle the non-eye-related aspects of your business.

What Are SERPS and Why Should I Care About Them?

Your search engine results are important because they let new customers find your business. If your optometry site is buried on page 17 of Google search, no one will ever find you there. Your optometry practice needs to rank well with Google to stay competitive. Here’s how.

Add Quality Content

To what questions do visitors to your site need answers? Figure out what questions people are Googling when looking for a local optometrist and then add content to your site that answers these questions. For instance, people may type “When Do I Need an Optometrist?” into Google search when trying to decide whether to book an appointment. This is your cue to put up a well-written article that answers this very question, with bonus points for using the question as the title.

Additionally, content posted on your site must be easy to scan quickly. This means using subtitles, bulleted lists, images, and more to your best advantage. Short paragraphs are best.

Optimize Speed

Content is king, but speed is important, too. No online visitor is going to wait minutes or even seconds for your website to load. Your site to be responsive so it loads quickly without glitching or freezing up. Using an online template that features responsive design can help you achieve this.

Optimize Images for Search

Online readers love images, but they have to be high-quality images that load easily and are interesting to view. Use alt tags in your images, and caption them using popular keywords in your niche. Doing so will help your site rank higher in Google search.

Digital Healthcare Professionals can help improve where your site falls in the SERPS. Call us today for a custom quote.