The internet is vast and simply posting things online for your dental practice won’t necessarily attract the local market that you need for dental service bookings. You need specialized, local digital marketing strategies like the following:
Get a Custom Website
There are so many generic websites on the internet these days that it’s hard for customers to identify individual businesses. Expand your brand by getting a custom website that exhibits your practice’s unique identifying characteristics. This includes everything from personalized images depicting your office, brand colors, fonts and style. This is a great way to help cement your brand in your local customers’ minds so they instantly think of your dental practice when they need service.
Publish Blog Posts Regularly
Consistently updating your website with optimized blog posts helps to keep your website rankings high in search engines. They also create a sense of connection with your current patients and pique the interest of new ones. These updates serve as gentle reminders of your services, keeping your practice firmly in their thoughts and encouraging bookings.
Fostering Patient Trust with Online Reviews
Positive online reviews and testimonials from your past and existing patients help to instill trust in those who are searching for dental services in your area. Make it easy for your customers to leave five-star reviews, which gives social proof that can help sway potential patients in the area.
Boost Visibility With Local SEO
On your website, make sure your practice is easily discoverable to local prospects by implementing local SEO strategies on your front-facing pages as well as in all of your blog posts. By focusing on local SEO strategies, you can target specific searches related to the dental services that your office provides. This is also a great way to promote services that you have that your competitors don’t. Implementing these techniques will significantly enhance your practice’s local visibility, and increase the likelihood that you’ll get more dental service bookings.
When you’re ready to implement these strategies in your digital marketing, let the pros take care of it for you. At Digital Healthcare Professionals, we offer all of the above-mentioned services and more. Contact one of our friendly representatives today to learn more about how we work hard to increase your online local presence.