Many small healthcare practices avoid their digital marketing results, and it’s perfectly understandable why they do. Not only do you not have the time, but you may not want to be disappointed by the metrics. When it doesn’t make financial sense to hire a full-time marketer, your efforts are likely patchy at best. So, maybe […]
If business is going well and you’re thinking about expanding your dental practice to new territories, you’ll need to do more than find an empty space. Here, we’ll look at what to consider as you spread out to new locations. 1. Assess the Clientele This is one of the most basic things that any business owner can […]
If your dental practice isn’t on social media, it’s kind of like having a beautiful office… with the lights off. People can’t choose you if they can’t see you. Social media helps your practice show up where your patients already spend their time—scrolling, tapping, and occasionally watching cat videos. Platforms like Facebook and Instagram let you build […]
Dental offices need all the help they can get in their first few years of operation. Finding new patients is essential for their success. If you run or own a new dental office, your marketing choices can make all the difference. There are many marketing mistakes that dental offices can make when trying to attract […]
When social media is filled with some of the most sensational stories on the planet, it can be hard for even trendy brands to stay on top of it all, much less a tiny optometry office in the middle of a bigger town or city. Here, we’ll look at what you should know about traction, […]
If you’re a dental professional, you may not think very much about your dental website. Maybe it’s because you mostly rely on word-of-mouth for your referrals or because you have a strong base of clients. It may even be because you don’t focus on your website, but instead put your efforts into everything from third-party […]
Optometrists can reach a number of potential patients through social media, but they’re often too busy treating patients to really consider how their social media comes across to the average person. Whether you’re trying to retain your base or attract new people, we’ll look at why it pays to put a little more effort into […]
Google indexing refers to how Google determines where your dental website shows up in search results. The process is not just important to your general online reputability, it’s also important to your overall profitability. Here, we’ll look at not just what you should know about the practice, but how you can work the system to your […]
If you currently have a generic website for your dental practice, whether it’s through a self-serve platform or another popular service, you’re likely getting at least some value out of it. Not only can you post your key information, like your hours and services, but you can also create other pages to help you highlight […]
Optometry marketing has not always been a straightforward endeavor for many practices. If you work for or run a small business, it often ends up being distributed amongst the staff members. So, maybe the receptionist posts on social media, the office manager updates the website, and the dentist decides what promotions they’ll run every month. Here, […]
