It can be easy for a small optometry practice to dismiss their website as a marketing tool. Optometrists may sign up for a bare-bones site that lists little more than their services and office hours. If this sounds familiar, you may want to learn what exactly a website tells you about your practice and why you need […]
When it comes to competition for optometrists in San Diego, the specifics can vary across a city of more than 1.3 million people. Maybe you have no trouble filling up your appointments in one practice, but your other practice across town struggles against the competition. Or perhaps you’ve built out a niche for your customer […]
Online reviews are important for dental practices, particularly if they’re operating in saturated areas. When the public has plenty of choices in San Diego, CA, it matters to them what former patients have to say about where they spend their money. Below, we’ll examine how to address digital feedback and why it’s important. Find the Feedback […]
Making sure your practice gets noticed isn’t easy. But when you employ an agency for website marketing in San Diego, CA, the process is simplified. Digital Healthcare Professionals ensure that your website has both general SEO and local SEO, and if you aren’t sure about what the differences are between them, you aren’t alone. You […]
Like the eyes are the window to the soul, your website is the window to your optometrist practice. This is how visitors get a glimpse into how your practice operates, what services are available and what your business culture is. If they have trouble navigating the site for any reason, your bounce rate will go […]
Optometrists in San Diego open up practices to help people improve the health of their eyes, not to spend their day creating content and posting on social media. Of course, if you work in a competitive area, it’s not always easy to build the client base you want, especially if you plan to open more […]
With the rise of AI and constant search algorithm changes, you may wonder if keywords still impact your local dental practice. Below, we’ll examine the facts and why keywords are critical to your overall SEO strategy. How Keywords Affect Local Search If you’re wondering about keywords, you probably are thinking about using them mainly in […]
AI has become a major topic of conversation today, with many people having strong opinions about what it means for the future workplace. However, as a dentist, you may have more specific questions about whether AI could help you improve your dental practice’s workplace, catapulting you to the top of the page with just a […]
You’ve seen it for yourself. Running your eye care practice is already a full-time job—between managing patients, handling staff, and keeping up with the latest medical advancements, marketing can easily fall to the bottom of your priority list. And that’s not even including the IT side of things, like making sure your patients’ data is […]
For most small dental practices, their website’s blog is the last thing on their minds. The staff is likely too busy scheduling appointments, seeing patients, and dealing with insurance inquiries left and right. Of course, that doesn’t mean that your dental blog in San Diego, CA isn’t an essential part of your website and your dental practice’s […]
