Eye health services are necessary within a community, and you may attract a lot of patients simply because you exist. However, if you truly want to see your vision care center flourish with new patients, it is all about proper marketing and website design is a huge part of that. Take a look at just a few of the mistakes you may be making with your optometry website that could be sending people off in another direction.
The imagery on your website does not match the industry.
A good website is always filled with nice imagery. However, you have to be so careful when selecting the proper images for your optometry website. Otherwise, you could portray visuals that do not align with such a high-end, important service. Likewise, it is best if the images chosen align with your brand. If the images are not what they should be, it can be off-putting to visitors and send them in a different direction.
You do not have a blog incorporated on your optometry website.
The blog incorporated on the optometry website does a lot of things:
- It provides valuable information for visitors
- It establishes you as a knowledgeable professional in the industry
- It helps improve your website’s SEO
- It brings in organic web traffic from people looking for eye health information
The website is not as functional as it should be.
a dysfunctional website is always deemed as untrustworthy in the eyes of a visitor. Untrustworthy is not the message you want to send when people are looking for someone they can trust for eye health care and eye health information. The slightest kinks and quirks with your website must be worked out before it goes live.
Let’s Talk About Amping Up Your Optometry Website with a Better Digital Strategy
When you have so much to tend to within your eyecare practice, it is easy to make big mistakes with your digital marketing plan. If you need help with your optometry website, it may be best to trust professionals for help. Reach out to us at the Digital Healthcare Professionals for advice.