Perhaps you have hired a professional to build a good website for your optometry practice. However, after months of close monitoring, you are just not seeing the traffic you would expect. Unfortunately, lack of traffic volume is one of the biggest challenges with a new website in the medical care industry. You may need to get digital marketing professionals on board to help. Here is a look at a few ways you can make your optometry website easier to find on Google.
List your business in the right places.
Have you taken the time to list your business online? If not, you should know that just this action alone can be enough to drastically help attract visitors to your website. A few places to consider adding your business profile include:
With your business profile listed on these major sites, you automatically have more linkbacks to your optometry practice’s website.
Up your SEO strategy.
SEO (search engine optimizations) is the secret to attracting people to your website and getting your website search listed by a ranked listing that is most likely to be seen by a searcher. There are numerous ways to enhance your website with SEO, such as:
- Using metadata in the appropriate places and ways
- Filling the website with keyword-rich content
- Enhancing the functionality of your website
While SEO is a time-consuming process, this can be the single defining factor that gets your website the attention it needs.
Make your website valuable to the right searchers.
Does your website offer any level of value to people online? You are obviously trying to get the word out about your practice and what you have to offer prospective patients, but sometimes, that happens through indirectly offering something else of value. For example, if prospective optometry patients often search for various eye health conditions, if your website is where they find that information, they will pay attention to who you are as a service provider. An easy way to build this value is by offering information in blog posts and other content that patients will find valuable.
Need Help with Website Development and Digital Marketing?
A well-designed, well-marketed optometry website can make all the difference to the success of your practice. However, digital marketing can take time and experience that you may not necessarily have. If you need help getting your optometry website performing well for your practice, reach out to us at Digital Healthcare Professionals so we can help you get started with a free custom quote.