As the owner of a dental practice, are you making the most of your social media presence? Is your dental office accessible via the big three — Facebook, Instagram, and Twitter? Social media is a wondrous tool for capturing local traffic, but to use it correctly, you must appeal to people’s emotions. Give your followers […]
You’ve probably heard the term geo-targeting. You may even realize that it’s a marketing term that means aiming your advertising content toward local traffic. But how can you use geo-targeting to help increase the amount of business that frequents your dental practice? As a business owner, you have many options for geo-targeting. We explain several […]
As an optometrist, you’re required to know a lot about disorders of the eye and how to care for them. You’re not, however, required to know a lot about search engine results pages (SERPS). Still, if you want to utilize your website to its full advantage, it benefits you to have an optometry site that […]
