About 80 percent of dental school student graduates will be well on their way to having their own practice within five years of graduating. In modern-day dentistry, one of the very first things any practice owner should do is to create a well-optimized dentistry website to represent their office and services provides. Of course, this […]
The website you have published for your optometry website should be the ideal lead-in for prospects. However, if traffic numbers are not where they should be, there are some likely reasons behind the problem. 1. Your website is not as functional as it should be. If there is one thing that can send a visitor […]
Eye health services are necessary within a community, and you may attract a lot of patients simply because you exist. However, if you truly want to see your vision care center flourish with new patients, it is all about proper marketing and website design is a huge part of that. Take a look at just […]
Your dental practice is a valuable part of the community, but you should have a stellar online presence just the same. Here is a look at a few ways to enhance your dental office’s digital marketing strategy. Make your website discoverable with improved SEO. Attracting new patients to your dental practice means you have to […]
Research reveals something highly telling about a blog on a company website. About 80 percent of people online are visiting blogs, and companies that actually do the work to establish a blog can reap an astounding 434% increase in indexed pages. Your dental practice needs a blog, that much is clear, but how do you continuously […]
There’s a lot of competition out there today in the field of optometry. And if you want your practice to stand out above the rest, a little savvy marketing is in order. You probably already have a website that’s mobile-friendly and optimized for search engine results, but how much do you know about the people […]
Businesses are reopening all across America, yet consumers are still skittish — especially in seeing doctors and dentists. With the COVID-19 pandemic still a concern, it’s vital that your dental office rebuild trust among prospective clients. But how? A Robust Marketing Strategy This is the time when an aggressive marketing strategy becomes a necessity. If […]
More than 200 million Americans use their mobile devices to access internet search engines. How many of these do you suppose are looking for dental offices nearby? If your dental practice isn’t easy to access via mobile search, or if your website appears skewed or takes way too long to load on a mobile phone […]
Brand image is more than a logo; it is your identity as a service provider. Optometry practices need a good brand image just the same as any other service provider. Here are a few keys to building the best brand image for your optometry office. 1. Choose a Unique Logo A logo is only one […]
Why do you shop where you shop? Which local services do you frequent regularly, and why? As a small business owner — the owner of a local optometry practice — asking yourself these questions may give you better insight into why your clients chose you over the competition. And once you understand the answers, you […]
