Businesses are reopening all across America, yet consumers are still skittish — especially in seeing doctors and dentists. With the COVID-19 pandemic still a concern, it’s vital that your dental office rebuild trust among prospective clients.
A Robust Marketing Strategy
This is the time when an aggressive marketing strategy becomes a necessity. If you want to attract pre- and post-pandemic dental clients, you must get the word out that you’re taking every possible precaution to keep them safe. And it all begins with your online presence.
A Surge in Social Media Marketing
If your practice held only a casual presence on social media before the COVID-19 health crisis, it’s time to step up your game. Frequent posts to sites such as Facebook, Twitter, and Instagram will help reassure clients that by coming to you for their dental care needs, they’re taking steps to keep their families safe.
How do you rebuild trust through social media? You post frequently, at least four times a week. And the content of your posts is just as important as their frequency. Most of it should be focused on safety. Suitable posts include:
- Video footage of your cleaning crew sanitizing your waiting room and admission area
- Images of your waiting area with fewer seats, spaced six-feet apart
- Testimonials from clients, touting your prevention efforts
- Footage of your dental professionals, adequately suited up with gloves and face shields
- Explanations of extra efforts used to sanitize dental tools and equipment
A Tweak to Your Dental Practice Website
Your website needs a colorful banner, placed front and center, that talks about the way your dental practice operates in the pandemic’s wake. Tell visitors if you have a new by-appointment-only policy to avoid crowded waiting areas. Let them know if you have scaled down operating hours to allow for increased cleaning and sanitation. Every step you’re taking to stop the spread of COVID-19 should be loud and clear and available for inspection online.
If your dental practice needs help in getting the word out that you have re-opened for business, Digital Healthcare Professionals is the solution. Call today for a custom quote.