Most professionals recognize social media as the superior marketing tool for just about any business, including healthcare. While social media profiles are easy enough to set up for your optometry practice, the true challenge comes in creating regular content that will drive customer engagement. Many practices take the approach of creating sheerly advertorial posts, which […]
When a potential patient pays a visit to your dental practice’s website, they will be there for different reasons. One, they will be looking for more information about your practice. Two, they will be visiting because an outbound link led them to your site. In either case, most modern-day internet users will be looking for […]
Perhaps you have hired a professional to build a good website for your optometry practice. However, after months of close monitoring, you are just not seeing the traffic you would expect. Unfortunately, lack of traffic volume is one of the biggest challenges with a new website in the medical care industry. You may need to […]
The average patient these days will never look in a phone book. Most people get advice about finding a dentist straight from the internet. This means your digital presence is just as important as your real-world one, but so many dental practices struggle to build that presence effectively. In truth, building a healthy digital presence […]
Does your dental practice have a website yet? If not, you could be missing out on valuable opportunities to serve all of your patients and attract new patients. Building a new website may require the help of professionals, but the effort is well worth the outcome. Here is a look at the three reasons you […]
Did you know that 90 percent of patients evaluate healthcare providers, including optometrists, by their online reputation? With that being said, it is easy to understand why reputation management can be so important for your optometry practice. Part of reputation management is encouraging people to say something nice about your practice online, via online reviews […]
As the old saying goes, you can’t please all the people all the time. No matter how stellar your services are at your dental practice and how many patients leave raving reviews, you are bound to have a few negative reviews show up on Google from time to time. These reviews can be pretty intimidating, […]
Way back when, prospective optometry patients relied on word of mouth and local advertising to get to know the eye doctors in their area. Those days are long gone—the bulk of patients look for information about medical care providers before they ever schedule an appointment. When you take this action into consideration, you start to […]
Google My Business may sound like a generic concept. (Of course people are Googling your business, that’s how the majority of consumers come across new products and services!) However, it’s actually a specific tool that can be critical for your Search Engine Optimization (SEO). We’ll look at what it is and how you can leverage it to […]
Google My Business is a free tool from Google that allows business owners to take control of their online presence. When your patients search for a business online, the keywords they use can trigger the search engine to pull up your business name and location on the map. Many business owners forget about just how important […]
