6 Effective Dental Marketing Ideas

Today, a successful dental marketing campaign requires practices to combine online advertising methods with traditional advertising techniques. Below are six dental marketing tactics that are simple, actionable and highly effective for growing any dental practice.

1. Engage the Local Community

Making a dental practice visible within the community can be accomplished by sponsoring a local baseball team. Bydental-mother-daughter purchasing shirts for the team and adding the practice’s logo, the advertising information is now directly in front of parents who have children needing dental care. Another way to gain new patients is by stapling a child-size toothbrush to a custom-designed postcard with information about the importance of biannual dental cleanings. This advertising method can also be used when targeting teens and adults.

2. Build a Social Media Presence

Incorporating social media into a practice’s marketing plan is one of the best ways to build awareness. By creating social media posts, practices can highlight the benefits their patients receive as well as any unique qualities that will place them above their competitors. Consider creating posts to acknowledge staff birthdays and major holidays. In addition, practices can recognize celebrations that specifically relate to dental care (e.g., National Dental Hygiene Month, etc.).

Be sure to include photos of smiling staff members as well as pictures to demonstrate the practice’s welcoming atmosphere and office’s chic interior. By providing these visually-appealing photos, potential patients may be more inclined to schedule an appointment.

3. Create an Easy-to-Use, Informative Site

While traditional dental marketing prefers brick-and-mortar offices, a successful digital marketing campaign requires that the practice optimize its website’s capabilities.

Since the practice’s website is frequently the first point of interaction with a potential patient, the content and photos on the site must appear professional. In addition, the site must be easy to navigate.

4. Create Monthly Newsletters

Monthly newsletters are vital to a practice’s marketing strategy. The purpose of a newsletter is to maintain top-of-mind awareness and preserve relationships. These newsletters should be easy to read, helpful and, whenever possible, fun. With a newsletter, a practice can keep patients familiar with their dental staff, inform patients of current specials, new products and upcoming events (e.g., A Halloween Candy Buyback, etc.).

5. Provide Patients with Appointment Reminders

Whether providing patients with appointment reminders via a mailed postcard, a phone call, a text message or an email, these communications are essential to ensuring a patient arrives for his or her scheduled appointment. These same methods can be used to remind patients that it is time to make an appointment (e.g., for their bi-annual cleaning, etc.).

6. Mailed Offers and Postcards — Direct Mail

Despite the regular use of social media for advertising purposes, direct mail is still a feasible method for advertising, especially when it comes to Baby Boomers. Direct mail advertisements should draw attention to the practice’s specialty as well as outline any competitive price points.


optometry website features

4 Things the Modern Patient Looks for in an Optometrist’s Website

When the internet first started out, there really wasn’t anyone looking for specific information online. Over the years, however, the worldwide web has grown to be the most pertinent place for prospective patients to go to look for information, including prospective optometry patients. Here is a close look at a few things modern-day internet searchers expect to see when they land on an optometrist’s website.

1. Detailed information about services offered.

Naturally, you should provide a list of the services that you provide at your practice. However, the modern-day prospective patient is going to be looking for more in-depth information about what services you offer. For example, simply stating that you offer pediatric exams is no going to be as attractive as explaining your pediatric eye exams and why you are a trustworthy provider.

2. Clear information for prospective patients.

Patients who get online and look for an eye doctor in their area are going to want a clear listing of things they would want to know as your patient. Some items that are important to include on your optometry website include:

  • Your exact location, including a map or directions
  • What types of insurance or payments you accept for services
  • Your business hours
  • What to expect when a patient comes in for a visit
  • Links to forms for new patients
  • What services you are equipped to handle in-office

3. Professionalism and expertise.

It may come as a bit of a surprise, but roughly 1 of every 20 internet searches is related to health information according to Google. The modern-day optometry patient is likely going to get online and look for information about the issues they experience, and they will expect to see details from true professionals. Your blog is a good place to provide your expertise and poise your practice as a trustworthy establishment looking to share reliable eye health information.

4. Easy points of contact and convenience.

For a long time, contacting any kind of healthcare provider would typically involve a phone call. However, the modern optometry patient may expect more convenient points of access and a higher level of convenience. For instance, it can be convenient for patients if they can request an appointment online or send a chat message to ask about a particular service offering.

Hone Your Optometry Practice Website with the Help of Professionals

Your website is usually the first impression prospects get of your practice, so making sure it delivers what is expected is ever-important. Reach out to us at Digital Healthcare Professionals for professional help to get your website up to par with your competitors.


The Three Most Important Facets of an Optometry Office Marketing Strategy

You pour a lot of time and effort into making sure your optometry patients have everything they need from you as a service provider. However, keeping a consistent stream of new patients coming to your office for treatment is important for your revenue as a professional. Many optometrists disregard the effectiveness of a good marketing strategy because their services are such a necessary thing within a geographic area. A good marketing strategy can take your business operation from just necessary to all-out popular. Here are three facets of the best optometry office marketing strategy.

A Well-Curated Brand

Brand image is extremely important in the medical industry. As a healthcare service provider, even you have a brand image, but it must be properly honed to do its job. A well-curated brand image is beneficial for a marketing strategy because:

  • It helps keep you recognizable in a saturated industry
  • It helps convey the message that your service knows what it’s doing
  • It helps build credibility

Your brand image is more than just a nice logo or slogan; it is all about how you appear in the eyes of both prospects and current patients. Logos, slogans, service imagery, and even things like employee uniforms can build a brand image.

An Optimized Website

The majority of people who need help from an eye doctor these days are goings to get online and look up your optometry office before they ever make a call. These people will be looking for things like:

  • What kinds of services you have available
  • What types of payments your office accepts
  • What kind of office you run

If you do not have a nice, optimized website, you will have a lot of issues with your office website never being found. Or, when it is found, those visitors may not be impressed with what they see. Both issues can hurt your ability to gain new patients.

A Digital Marketing Plan

Marketing should be a two-pronged thing; you must have a good real-world marketing plan and a digital marketing plan. Lacking in either or can affect the effectiveness of the other. For example, if you have a commercial produced to be played on local radio stations, those who hear that ad will likely go online and check you out. Therefore, your digital marketing plan can be just as important as the rest of your strategy.

Overall, marketing your optometry office effectively can give you a better opportunity to serve new patients, grow your business, and build new revenue. Reach out to us at Digital Healthcare Professionals for a consultation.

3 Ways a Blog Can Be Your Smartest Marketing Strategy as a Modern-Day Dentist

  About 80 percent of dental school student graduates will be well on their way to having their own practice within five years of graduating. In modern-day dentistry, one of the very first things any practice owner should do is to create a well-optimized dentistry website to represent their office and services provides. Of course, this website should provide all the necessities, such as services offered, location information, and more, but the blog is just as important. Here is a look at why integrating a blog on your dentist’s website could be one of the best decisions ever.

Pose Yourself as a Trustworthy Professional in the Industry

The failure rate of dental practices is not that high; just over 2 percent according to some statistics. Just the same, however, you have a LOT of competition. In order to succeed as a dentist, you must pose yourself as a professional with a lot of insight into oral health care, and a blog can help you do just that. By filling your blog with reliable, factual information clients could be looking for, you automatically paint yourself as someone who knows what they are doing.

Ensure Your Website Gets Noticed in Search Results

A hidden function of the blog on a dental website is to help boost the site on search engine results. A regularly updated blog with excellent content and specific industry-related keywords can really get the site boosted on results pages.

Connect with Your Patients and Build Your Client Base

Patients often look for information about oral health concerns online before they ever call the dentist. Your blog can grow to be the go-to place for patients to get the latest information. You can use your blog to discuss the latest news in dental health, changes to expect within your practice, and concerns patients generally have. All this can bridge a strong connection to your patients that they will appreciate.

Work with a Digital Marketing Company for Help for Your Dentist Office

The blog may not seem worthy of your time and attention, but this one little website implement can totally evolve the traction of the site and your services. Reach out to us at Digital Healthcare Professionals to get a custom quote for your dentist office website optimization today.


4 Reasons Your Optometry Practice Website May Not Be the Getting Web Traffic You Need

The website you have published for your optometry website should be the ideal lead-in for prospects. However, if traffic numbers are not where they should be, there are some likely reasons behind the problem.

1. Your website is not as functional as it should be.

If there is one thing that can send a visitor to your optometry website off in another direction, it is a dysfunctional website. Every detail should be ironed out, including the functions of links and buttons, videos and slideshows that should be working, and any graphics you use.

2. Your website is not properly optimized using SEO best-practices.

SEO best practices involve incorporating the right keywords and phrases, optimizing visual content, and more. Bad traffic numbers are most often a sign that something with your SEO strategy is not up to par with everyone else.

3. Your blog is not extensive enough to draw organic traffic.

About 80 percent of people online interact with two things: social media and blogs. This speaks volumes about why your optometry blog should be carefully curated, valuable to visitors, and extensive. Blogs have the ability to fetch a 434% increase in indexed pages on search engines. Plus, the general statistic is that companies that have a nice blog can see an astounding 67% more leads in a single month than companies that neglect their blog. Your blog is vital, and in many respects, it can be your secret weapon as an optometrist looking for more traffic.

4. Your website is not optimized for local web traffic.

Yes, you want your website to be globally recognized on the world wide web, but your local traffic is just as important. In fact, your local traffic numbers should be outweighing global numbers unless you hit luck and gain a massive following for your practice from a wider base of consumers. If your site is not optimized to attract local visitors, your traffic numbers can be dreary.

The traffic you get to your optometry website can make all the difference in how well your practice grows and flourishes and stays relevant for the years to come. Reach out to us at Digital Health Professionals to learn how we can help.


3 Mistakes You May Be Making with Your Optometry Website

Eye health services are necessary within a community, and you may attract a lot of patients simply because you exist. However, if you truly want to see your vision care center flourish with new patients, it is all about proper marketing and website design is a huge part of that. Take a look at just a few of the mistakes you may be making with your optometry website that could be sending people off in another direction.

The imagery on your website does not match the industry.

A good website is always filled with nice imagery. However, you have to be so careful when selecting the proper images for your optometry website. Otherwise, you could portray visuals that do not align with such a high-end, important service. Likewise, it is best if the images chosen align with your brand. If the images are not what they should be, it can be off-putting to visitors and send them in a different direction.

You do not have a blog incorporated on your optometry website.

The blog incorporated on the optometry website does a lot of things:

  • It provides valuable information for visitors
  • It establishes you as a knowledgeable professional in the industry
  • It helps improve your website’s SEO
  • It brings in organic web traffic from people looking for eye health information

The website is not as functional as it should be.

a dysfunctional website is always deemed as untrustworthy in the eyes of a visitor. Untrustworthy is not the message you want to send when people are looking for someone they can trust for eye health care and eye health information. The slightest kinks and quirks with your website must be worked out before it goes live.

Let’s Talk About Amping Up Your Optometry Website with a Better Digital Strategy 

When you have so much to tend to within your eyecare practice, it is easy to make big mistakes with your digital marketing plan. If you need help with your optometry website, it may be best to trust professionals for help. Reach out to us at the Digital Healthcare Professionals for advice.

dentist and client

3 Ways to Enhance Your Dental Office’s Digital Marketing Strategy

Your dental practice is a valuable part of the community, but you should have a stellar online presence just the same. Here is a look at a few ways to enhance your dental office’s digital marketing strategy.

Make your website discoverable with improved SEO.

Attracting new patients to your dental practice means you have to be vigilant about SEO. About 75 percent of people who search online for a product or service will not go beyond the initial first page of search results. If you do not have good SEO on your practice’s website, this means the site is likely listed somewhere beyond the first pages. Unfortunately, this also means that 75 percent of searchers will never see your website because they will never go beyond that first page of results they are shown.

Be more attentive to your social media pages.

Social media is ever-important for the brand image of a company, but it is often neglected as unimportant when it comes to health service providers like dental offices. If you want to make sure your digital marketing strategy is staying in line with others in your service arena, social media is a big deal. Boost your social media marketing strategy for your dental practice by:

  • Creating business pages on the most pertinent platforms, such as Facebook, Instagram, and Twitter
  • Posting on your social media profiles on a regular and predictable basis
  • Responding to incoming comments and questions from followers

Customize your blog for your target audience.

The bog is such an important part of your dental practice website. You will gain a lot of organic traffic from people looking for information related to your industry, but you can also utilize the blog as a way to inject more SEO into your website overall. Take the time to establish a well-designed blog, fill it with valuable information, and update the blog on a regular basis.

Talk to us About Digital Marketing Strategies for Your Dental Practice

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With so much focus on customer care, it can be difficult to find the time to handle a full strategy on your own. If you need help with your digital marketing strategy, reach out to us at Digital Healthcare Professionals for assistance.


Good Blog Topic Ideas for Dental Practices to Help Bridge Connections to Patients

Research reveals something highly telling about a blog on a company website. About 80 percent of people online are visiting blogs, and companies that actually do the work to establish a blog can reap an astounding 434% increase in indexed pages. Your dental practice needs a blog, that much is clear, but how do you continuously update a blog with information prospects and current patients want to see? Here are a few good blog topic ideas for a dental practice’s website.

1. Latest News About New Dental Treatment Options

Just as it is with any niche of medical care, dental care is an ongoing topic of interest for medical researchers and scientists. New information is constantly surfacing and new treatment options consistently show up. These are topics your readers will appreciate finding on your blog.

2. Information About Protecting Oral Health

People search for information on how to take care of their teeth, how to protect their teeth, and how to fight cavities a great deal. The average person is concerned about their smile, so they are always on the lookout for information about protecting their oral health. Make sure these topics are covered on your dental blog.

3. “How to” Dental Blogs

The “how-to” blog style exists purely to teach a reader how to do something. People search for how-tos all the time and for just about every conceivable reason, including reasons associated with oral health. Dental blog how-tos may include:

  • How to brush your teeth the right way
  • How to get over dental anxiety
  • How to help a child avoid cavities

4. In-Depth Explanations of Services Offered

The majority of people who land on your website will likely be looking for the services you can provide. Naturally, if someone is interested in a certain type of dental treatment, they may look at your blog to garner more in-depth explanations of what it is you offer exactly. For example, if you offer implant restoration, this could potentially be something prospective patients will want to know more about. A blog entry can give them the information they need and possibly help attract other internet users to your site.

5. Alerts About Changes to Your Services

If something about your practice is changing, it is always best that current patients know right away. Incorporating an announcement on your website that leads to a blog entry for further information is the perfect way to make your changes known.

Your blog is your ongoing communication with your current and prospective patients. Keeping it current, keeping it interesting, and keeping it extensive can work wonders for your practice. Reach out to us at Digital Healthcare Professionals if you need help with your digital marketing strategy as a dental office owner.


Use Analytics to Learn More About Your Customer Base: A Guide for Optometrists

There’s a lot of competition out there today in the field of optometry. And if you want your practice to stand out above the rest, a little savvy marketing is in order. You probably already have a website that’s mobile-friendly and optimized for search engine results, but how much do you know about the people who visit it daily? Knowledge is power, as they say, and the more information you can glean from visitors to your site, the easier it will be to create content that reels them in. This is where your website analytics come in.

What Are Website Analytics?

Website analytics give you a wealth of information about the users who visit your site, including:

  • Where they live
  • What time of day they visit
  • Which pages they view
  • How long they stay on a page

Analytics can tell you what actions a visitor takes after viewing a page on your website — whether they attempt to contact you or click away. They can tell you which pages are most popular and which ones cause guests to linger the longest. These are just key performance indicators that tell you more about the online habits of those people who are interested in your optometry services.

What Can I Do With Website Analytics?

Mostly, you can collect data and turn it into an effective marketing strategy. By adding forms to your site, such as requests for email addresses or surveys, you can determine whether your visitor is male or female, what age bracket they fit into, what their interests are, and what they liked about your site. Using this information, you can then tweak your site’s content to appeal to them and to others like them.

Who Can Help Me Set Up and Read My Analytics?

Digital Healthcare Professionals can answer all your questions regarding analytics for your optometry practice. We can make sure you’re using your current analytics to your best advantage, and we can help you find new solutions for gaining even more insight to the clients you serve. Contact us today to find out more.


Attract New Oral Health Clients: Re-Building Trust During a Pandemic

Businesses are reopening all across America, yet consumers are still skittish — especially in seeing doctors and dentists. With the COVID-19 pandemic still a concern, it’s vital that your dental office rebuild trust among prospective clients.

But how?

A Robust Marketing Strategy

This is the time when an aggressive marketing strategy becomes a necessity. If you want to attract pre- and post-pandemic dental clients, you must get the word out that you’re taking every possible precaution to keep them safe. And it all begins with your online presence.

A Surge in Social Media Marketing

If your practice held only a casual presence on social media before the COVID-19 health crisis, it’s time to step up your game. Frequent posts to sites such as Facebook, Twitter, and Instagram will help reassure clients that by coming to you for their dental care needs, they’re taking steps to keep their families safe.

How do you rebuild trust through social media? You post frequently, at least four times a week. And the content of your posts is just as important as their frequency. Most of it should be focused on safety. Suitable posts include:

  • Video footage of your cleaning crew sanitizing your waiting room and admission area
  • Images of your waiting area with fewer seats, spaced six-feet apart
  • Testimonials from clients, touting your prevention efforts
  • Footage of your dental professionals, adequately suited up with gloves and face shields
  • Explanations of extra efforts used to sanitize dental tools and equipment

A Tweak to Your Dental Practice Website

Your website needs a colorful banner, placed front and center, that talks about the way your dental practice operates in the pandemic’s wake. Tell visitors if you have a new by-appointment-only policy to avoid crowded waiting areas. Let them know if you have scaled down operating hours to allow for increased cleaning and sanitation. Every step you’re taking to stop the spread of COVID-19 should be loud and clear and available for inspection online.

If your dental practice needs help in getting the word out that you have re-opened for business, Digital Healthcare Professionals is the solution. Call today for a custom quote.