Should You Open a Second Optometry Office?

Opening a new optometry office in San Diego, CA, may be a lot of extra work, but it’s also the opportunity to stretch your skills and grow your staff. Whether your business is steady enough to warrant a new location or you’re growing so fast that you need more support to take care of your patients, we’ll look at what you need to consider before you’re ready.

Location, Location, Location

The question of location can be trickier than it first appears, especially if you’re bursting at the seams right now. If you open too close to where you are now, you can end up drawing business away from your original practice after seeing an initial uptick with both locations. If you open too far away, your primary demographic may find the second location too inconvenient to get to.

One of the best things to do is examine where your patients are now and which patients you’re liable to miss, thanks to where you are in town. San Diego is a patchwork of neighborhoods, and competition can be fierce, so it’s important to consider everything from patient loyalty to traffic patterns.

Challenges Ahead

You already have some idea of how zoning laws, employee hiring, rental agreements, and city planners can get in the way of opening an optometry office. The problem is that your experience can vary widely depending on where you open. If you were met with nothing but clear skies the first time around, it’s important not to make assumptions the second time around.

Digital Presence in San Diego

Your digital presence will have a lot to do with how your patients respond to the opening of a new location. You don’t just want to generate excitement by posting a few photos of the grand opening on your Facebook. If you want to really get the word out and maintain the reputation of both practices, you can find a digital marketing team in San Diego that specializes in the optometry industry.

At Digital Healthcare Professionals, we can help you nail down the strategies that will improve your reach. We’re here to help you achieve the revenue you’re looking for from both practices. (Maybe even a third when the time is right!)

LinkedIn for Dentists: How to Post for Fellow Professionals

There are a variety of ways for dentists to reach out to current and prospective customers. The objective is to figure out how to best talk to people based on the platform — whether it’s print marketing or social media. The problem is that too many companies use the same strategy, forgetting that not only are the audiences different but the priorities are changing too. We’ll look at how to utilize LinkedIn so you can tailor your approach before creating content.

Play to Your Strengths

When you consider the content to post for professionals, consider what you can offer to them. It’s likely that if people are looking on LinkedIn for information about dental services, it will be based on the insurance plan they have. If your office is excellent at determining the benefits of different plans, don’t be afraid to boast about it. Social media marketing for dentists in San Diego, CA works best when you give your business a unique voice.

Talk about how your prices are lower than your competitors as a way to appeal to professionals who are looking to save money. Offer to take a look at their plans and explain how they relate to your services. Remind them that their dental plans can cover certain procedures as a way of driving in new business.

If you’ve noticed that you’re losing market share to a specific competing business, think about the unique selling points that will distinguish yourself from your competitors. Whether it’s the ease of filing a claim or more modern equipment, LinkedIn users are more likely to be looking for practical advantages as opposed to fun facts or photos that might be better suited to Facebook or Twitter.

Dental Marketing in San Diego

Dental marketing in San Diego, CA doesn’t have to be complicated, but it will take some time to put together. If you don’t have the bandwidth to go through strategies for your office on every social media platform, the staff at Digital Healthcare Professionals can help you keep it all straight. A professional browsing at work and a parent browsing on Instagram will have very different needs, so it helps to keep that in mind before you choose a content strategy and schedule.

What’s a Reasonable ROI for Your Marketing Dollars?

Marketing is such a broad term that it’s easy to get confused by what exactly it is. From there, the assumptions only get more tangled. If you’re investing in marketing as a dentist in San Diego, CA, just how much should you be making? We’ll look at why there isn’t always a straightforward answer, and what you can do to help manage your expectations (and your budget).

The Standard Rule: 5 to 1

The most oft-quoted advice is to make around $5 for every $1 of marketing you spend. (If you’re making $10 for every $1, this is considered exceptional). Anything below $2 to $1 is likely losing you money. The standard might sound great for anyone trying to convince themselves what the cost vs. reward is of their spending, but it doesn’t tell the full story.

The Trick of Measuring Your ROI

If you’re thinking about dental marketing ROI in San Diego, CA, you first and foremost need to remember that marketing and sales are technically two different departments. They may be closely linked, but marketing is more about getting the word out there and cementing your brand. It’s not the same thing as crafting a sales pitch.

Because marketing is more about a broad strategy than it is about conversion rates (even if conversion is the ultimate goal), it may be more difficult to track your ROI. You can certainly ask people how they heard about you, but their answer may not always directly connect to your marketing. For instance, a client may tell you that they heard about you through a friend. What they left out is that the friend heard about you thanks to your Facebook contest campaign.

Dental Marketing in San Diego

When you’re working with the right marketer in San Diego, they can tell you more about how your dental practice is likely to perform in certain territories. They can tell you more about the expectations of various audiences, so you can speak to them on their level — whether that’s in an email or on a web page. At Digital Healthcare Professionals, we tackle a wide variety of services that can help you gain a prospective customer’s trust, so you can grow your client base.

Narrowing Down Your Needs: Marketing Goals in Optometry

Despite all of the advice out there about marketing, it’s still common to come across businesses that have a hard time defining what they’re looking for. Part of this phenomenon stems from confusion about what your ROI should be from each marketing campaign (because ROI is often far less straightforward than it seems). The other part is often a failure to think through each key metric. If you’re interested in better marketing in San Diego, CA, we’ll give some tips for optometrists who are serious about hitting their marketing goals.

1. Consider All of Your Options

Optometrists have a very special skill set. When it comes to marketing, there needs to be plenty of consideration paid to how your talents can match the needs of different populations. For instance, if you want to make 10% more revenue this year, you have to define where that money is coming from:

  • Upgrades: Are you hoping to sell new services to your existing clientele?
  • New patients: Do you want to make more appointments with new patients?
  • Engagements: Can you make money by giving speeches?
  • Research: Would new research generate better partnerships or sponsorships?
  • Consulting: Can you use your talents to do part-time consulting for major organizations?

All of these are new initiatives, but the marketing goals of each one will vary considerably from one option to the next.

2. Consider Your Parameters

Parameters in marketing can frustrate even the best marketers, largely because they are subjective to each business. Let’s say that you run an SMS campaign for your patients where you send reminder texts before their appointments. This campaign results in higher customer satisfaction but seemingly no new referrals. If you declare this campaign a waste of time and money because there was no direct correlation to a boost in income, you can easily miss out on how the extra consideration for your patients resulted in better retention, easier upsells, and (eventually) new referrals.

3. Find the Right Partner

Optometry marketing in San Diego, CA demands time and energy that most offices simply don’t have to spare. If you’re looking for professionals who can dive straight into a project, determine what you need, and then get to work, contact Digital Healthcare Professionals for your best chance of success.

3 Types of Posts to Share on Your Optometry Practice’s Social Media Pages

Most professionals recognize social media as the superior marketing tool for just about any business, including healthcare. While social media profiles are easy enough to set up for your optometry practice, the true challenge comes in creating regular content that will drive customer engagement. Many practices take the approach of creating sheerly advertorial posts, which can lead to being unfollowed and losing engagement potential. The most effective social media marketing strategy involves a healthy mix of content for your profiles and pages.

Informational Posts

Informational posts are just as they sound: they offer some level of information. The topics of these posts can vary, but some good examples include:

  • Information about your practice, such as services offered or how to schedule an appointment
  • Information about specific treatments available, such as LASIK or glaucoma management
  • Information about relative eye health issues, such as eye disease statistics and resources

Community Engagement Posts

Community engagement posts are strictly built to provoke a reaction from your target customer. These posts often pose a question, have share-worthy information, or even request a comment. For example, a post may:

  • Offer a brief overview of symptoms of rare eye conditions
  • Ask patients what triggers their eye condition symptoms
  • Provide the potential for something in return, such as a free t-shirt for sharing

These posts are more likely to provoke a response from your followers, which means they can help you gain a lot of traction when it comes to followers.

Advertising Posts

Advertising posts on social media do have their place, even though every post should not be an advertisement. And, the way you propose an ad on social media can make a difference in its efficacy. For example, you could advertise that you are offering savings on prescription eyeglasses for a limited time or even share positive reviews you’ve recently received from happy patients.

Need Help with Your Social Media Marketing Plan?

A well-built social media strategy is defined by good content. If you struggle to keep your pages and profiles updated as an optometry practice, getting help from digital marketing professionals can be what garners you more digital attention and in-office visits. Reach out to us at Digital Healthcare Professionals for more information.

Social Media Image by pixabay

Is Your Modern Dental Website Missing These Important Features?

When a potential patient pays a visit to your dental practice’s website, they will be there for different reasons. One, they will be looking for more information about your practice. Two, they will be visiting because an outbound link led them to your site. In either case, most modern-day internet users will be looking for specific links on your site.

Social Media Links

Social media has grown to be the go-to way for prospective customers to get to know a business they are considering visiting, including healthcare professionals. Many site visitors will look for social media links on your website specifically for that reason. Therefore, these quick links should be in a visible spot across your website pages.

Social Media Image by pixabay

Online Appointment Booking

Offering the ability to book an appointment online is a modern-day convenience for any dental patient. This can save them from placing a phone call when text and email communication may actually be the preference among some groups. Additionally, online appointment booking can reduce in-office call volume substantially, which helps your staff better manage patients in the waiting room or who may be calling for more pressing reasons.

Patient Forms Link

New patients like to be prepared for their visit before their first appointment. Plus, if you require forms from longstanding patients for other reasons beyond new patient history forms, you can simply direct customers to your website to input their information. Therefore, incorporating a forms link on your website is a feature that most patients will appreciate, and one that can simplify processes in the office.

Reviews from Other Patients

Reviews from other patients can be one of the most profound ways to garner positive traffic to your dental practice. Most modern patients will actively seek online reviews of a dental practice before they make an appointment. Making good reviews available on your website makes it simple for visitors to see what patients are saying.

Need Help with Your Dental Practice’s Website?

When built appropriately, your dental practice’s website can be a functional hub for information, attract visitors, and even simplify some of your everyday operations. If you suspect your dental practice website needs work, reach out to us at Digital Healthcare Professionals to schedule an appointment.

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A Close Look at Why Your Dental Practice Needs a Website

Does your dental practice have a website yet? If not, you could be missing out on valuable opportunities to serve all of your patients and attract new patients. Building a new website may require the help of professionals, but the effort is well worth the outcome. Here is a look at the three reasons you need a website as a dentist.

SEO Desk Image

1. Patients use the internet to make care decisions.

Around 72 percent of patients will turn to the internet to get information about healthcare providers, including dentists. While simply having your business listed on Google and patient review sites is important, your website is like your digital presence that can be used for an introduction to services.

2. Your website simplifies everyday operations.

Websites are a digital hub for information and to attract new patients, but they can also simplify several aspects of your dental practice’s operations. For example, you can integrate a chat feature that gives patients immediate access to an intelligent program to answer common questions. Likewise, you can allow patients to request appointments online instead of having to call the office. You will deter a lot of calls to the office simply by having a website, which can free up your staff members to take care of in-office objectives.

3. Get the opportunity to keep your patients informed and engaged.

Patient engagement helps to retain those patients. They will feel more in touch with your practice, so they are more likely to feel that sense of trust and familiarity and stick with you. A website gives you an easy avenue to make that happen. You can offer information about:

  • The types of services you have available
  • Changes that could affect your patients and their care
  • Special announcements, such as new service hours or insurance changes

Build an Effective Dental Website with Digital Marketing Help

At the end of the day, a good website can bring so much value to your dental practice, especially in the modern-day. If you don’t have a website for your practice or your dental website is not performing as you expect, reach out to us at Digital Healthcare Professionals to discuss how we can help.



3 Tips for Encouraging Positive Reviews of Your Optometry Practice

Did you know that 90 percent of patients evaluate healthcare providers, including optometrists, by their online reputation? With that being said, it is easy to understand why reputation management can be so important for your optometry practice. Part of reputation management is encouraging people to say something nice about your practice online, via online reviews or otherwise. Here are a few tips to help you encourage positive reviews.

1. Offer follow-up emails with a link to provide feedback.

If a patient has offered you their email for appointment reminders and other pertinent care information, be sure to use that line of communication to also request positive feedback. For example, after a patient has visited the office, send them a thank you email with a quick link where they can offer their feedback about the experience.

2. Welcome patient feedback in the office.

There is nothing wrong with requesting feedback face to face. If a patient visits the office and is especially happy with their experience, hand them over a business card with details about how to leave a review. Or, simply mention that you love to get feedback and let the patient know how they can share their experience. You may be surprised about how many patients are more than willing to leave a positive review.

3. Request a review on your office’s social media profile.

Social media is a casual way to keep in touch with your patients, but many social media platforms have areas where followers can leave a review of your business. Some patients will automatically gravitate to these social reviews because they feel they are especially reliable. If you don’t yet have a lot of online reviews, on your social media pages or otherwise, create a post that requests feedback from patients with quick links to review areas.

Find Help with Reputation Management for Optometry Practices

Between encouraging reviews and handling social media profiles, reputation management can take a lot of time and effort. Enlisting the help of a digital marketing company that offers reputation management services is always recommended. Looking for help with managing your reputation as an optometrist? Reach out to us at Digital Healthcare Professionals for a free quote!

Google My Business Store Front

Why Is Google My Business So Important?

Google My Business is a free tool from Google that allows business owners to take control of their online presence. When your patients search for a business online, the keywords they use can trigger the search engine to pull up your business name and location on the map.

Many business owners forget about just how important it is to reach the people who are physically closest to them, and just how much one search engine can impact their bottom line. Prioritizing their searches can be the key to boosting your revenue across the board.

Google My Business: The Business Profile

You may know from your own Google searches that there are plenty of businesses that show up in Google searches that don’t actually have a website. If you click on their information, it may provide little more than an address and a name. It begs the question: why would business owners establish a profile but supply practically no information about what they do?

The answer is that it’s possible the business owner didn’t set up their profile at all. Not everyone thinks it’s important to be online, especially if they’ve gone this long without it. A basic business profile only takes a few basic facts about the establishment to create it, which means that a total stranger can set up the profile and cause it to pop up on the map.

If you don’t want the narrative of your business to run away from, you need to have a concrete approach to how your customers are finding you. This will not only help you reach customers, but it can also help you find out what other people are saying about you.

Mastering the Strategy

Finding the right strategy for Google My Business starts with getting acquainted with the different features. Staying engaged with the available tools will show customers that you’re engaged with them. For instance, customers can ask you questions through Google My Business and get the answers they need to determine whether they want to take the next steps.

Local connections are powerful for a number of reasons. These are people who know everything from the customs to the streets of your city or town, and that common knowledge can be a foundation for the loyalty you need to both help your patients and get ahead.

You can also use analytics to determine how to adjust your profile and whether you need to add more information to it. From photos to hours to brand information, you’re building a bridge that can take your business to the next level.

Contact Digital Healthcare Solutions to Improve Local SEO

We are experts at finding out where your customers are, how they find you, and how you can find them. If you want to learn more about how we can best incorporate Google My Business into your larger local SEO strategy, contact us today to learn more.


Does Your Optometry Website Need a Virtual Assistant?

Your optometry website should be attractive to potential clients. This means it must be user-friendly as well as fast and informative. Visitors to your site should navigate pages to find the information they need without making unnecessary clicks. One way of ensuring this happens is to add a virtual assistant, sometimes called a chatbot or virtual agent, to your site.

Adding a virtual assistant to your website benefits both you and your customers in multiple ways, including:
Customers are able to find answers to their questions anytime of the night or day.

  • Phone calls and email questions to your optometry office are decreased.
    You and your employees spend less time fielding inquiries.
    Consumer satisfaction rates increase.

Consumers love interacting with well-built websites, and studies have shown that not only do millions of people shop for goods and services online, but more and more, they’re adding phrases such as “near me,” “open now,” and “nearby” to their requests. This is why your optometry website must provide instant access to your daily hours of operation, your brick-and-mortar location, and the services you provide. This information needs to be easy to find, and your website must be responsive and simple to use. A virtual assistant is your first line of defense.

What Does a Virtual Website Assistant Do?

Your virtual assistant is usually an animated character that pops up when visitors to your site spend time on a page.woman-Thick-Frame-Glasse It’s capable of starting a chat session and providing answers to simple questions via hyperlinks to the correct page. In this way, consumers don’t waste time clicking from page to page to find the answer they need. Chatbots such as these use artificial intelligence to provide solutions to consumer problems.

How Do I Add a Virtual Assistant to My Website?

You can partner with a marketing company such as Digital Healthcare Solutions to create a chatbot that guides clients around your optometry website. You can even customize what your animated character will say by submitting a greeting and keywords that pertain to your site. This ensures that someone is always available online to answer simple questions and provide a basic level of customer service. Better, you won’t have to pay an employee to constantly monitor the site.

Contact Digital Healthcare Solutions Today

Digital Healthcare Solutions can improve the way your optometry website looks and performs, and we’re eager to discuss options for tweaking your online presence. Contact us today for a professional consultation.