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3 Ways to Enhance Your Dental Office’s Digital Marketing Strategy

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Your dental practice is a valuable part of the community, but you should have a stellar online presence just the same. Here is a look at a few ways to enhance your dental office’s digital marketing strategy.

Make your website discoverable with improved SEO.

Attracting new patients to your dental practice means you have to be vigilant about SEO. About 75 percent of people who search online for a product or service will not go beyond the initial first page of search results. If you do not have good SEO on your practice’s website, this means the site is likely listed somewhere beyond the first pages. Unfortunately, this also means that 75 percent of searchers will never see your website because they will never go beyond that first page of results they are shown.

Be more attentive to your social media pages.

Social media is ever-important for the brand image of a company, but it is often neglected as unimportant when it comes to health service providers like dental offices. If you want to make sure your digital marketing strategy is staying in line with others in your service arena, social media is a big deal. Boost your social media marketing strategy for your dental practice by:

  • Creating business pages on the most pertinent platforms, such as Facebook, Instagram, and Twitter
  • Posting on your social media profiles on a regular and predictable basis
  • Responding to incoming comments and questions from followers

Customize your blog for your target audience.

The bog is such an important part of your dental practice website. You will gain a lot of organic traffic from people looking for information related to your industry, but you can also utilize the blog as a way to inject more SEO into your website overall. Take the time to establish a well-designed blog, fill it with valuable information, and update the blog on a regular basis.

Talk to us About Digital Marketing Strategies for Your Dental Practice

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With so much focus on customer care, it can be difficult to find the time to handle a full strategy on your own. If you need help with your digital marketing strategy, reach out to us at Digital Healthcare Professionals for assistance.

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Good Blog Topic Ideas for Dental Practices to Help Bridge Connections to Patients

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Research reveals something highly telling about a blog on a company website. About 80 percent of people online are visiting blogs, and companies that actually do the work to establish a blog can reap an astounding 434% increase in indexed pages. Your dental practice needs a blog, that much is clear, but how do you continuously update a blog with information prospects and current patients want to see? Here are a few good blog topic ideas for a dental practice’s website.

1. Latest News About New Dental Treatment Options

Just as it is with any niche of medical care, dental care is an ongoing topic of interest for medical researchers and scientists. New information is constantly surfacing and new treatment options consistently show up. These are topics your readers will appreciate finding on your blog.

2. Information About Protecting Oral Health

People search for information on how to take care of their teeth, how to protect their teeth, and how to fight cavities a great deal. The average person is concerned about their smile, so they are always on the lookout for information about protecting their oral health. Make sure these topics are covered on your dental blog.

3. “How to” Dental Blogs

The “how-to” blog style exists purely to teach a reader how to do something. People search for how-tos all the time and for just about every conceivable reason, including reasons associated with oral health. Dental blog how-tos may include:

  • How to brush your teeth the right way
  • How to get over dental anxiety
  • How to help a child avoid cavities

4. In-Depth Explanations of Services Offered

The majority of people who land on your website will likely be looking for the services you can provide. Naturally, if someone is interested in a certain type of dental treatment, they may look at your blog to garner more in-depth explanations of what it is you offer exactly. For example, if you offer implant restoration, this could potentially be something prospective patients will want to know more about. A blog entry can give them the information they need and possibly help attract other internet users to your site.

5. Alerts About Changes to Your Services

If something about your practice is changing, it is always best that current patients know right away. Incorporating an announcement on your website that leads to a blog entry for further information is the perfect way to make your changes known.

Your blog is your ongoing communication with your current and prospective patients. Keeping it current, keeping it interesting, and keeping it extensive can work wonders for your practice. Reach out to us at Digital Healthcare Professionals if you need help with your digital marketing strategy as a dental office owner.

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Use Analytics to Learn More About Your Customer Base: A Guide for Optometrists

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There’s a lot of competition out there today in the field of optometry. And if you want your practice to stand out above the rest, a little savvy marketing is in order. You probably already have a website that’s mobile-friendly and optimized for search engine results, but how much do you know about the people who visit it daily? Knowledge is power, as they say, and the more information you can glean from visitors to your site, the easier it will be to create content that reels them in. This is where your website analytics come in.

What Are Website Analytics?

Website analytics give you a wealth of information about the users who visit your site, including:

  • Where they live
  • What time of day they visit
  • Which pages they view
  • How long they stay on a page

Analytics can tell you what actions a visitor takes after viewing a page on your website — whether they attempt to contact you or click away. They can tell you which pages are most popular and which ones cause guests to linger the longest. These are just key performance indicators that tell you more about the online habits of those people who are interested in your optometry services.

What Can I Do With Website Analytics?

Mostly, you can collect data and turn it into an effective marketing strategy. By adding forms to your site, such as requests for email addresses or surveys, you can determine whether your visitor is male or female, what age bracket they fit into, what their interests are, and what they liked about your site. Using this information, you can then tweak your site’s content to appeal to them and to others like them.

Who Can Help Me Set Up and Read My Analytics?

Digital Healthcare Professionals can answer all your questions regarding analytics for your optometry practice. We can make sure you’re using your current analytics to your best advantage, and we can help you find new solutions for gaining even more insight to the clients you serve. Contact us today to find out more.

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Attract New Oral Health Clients: Re-Building Trust During a Pandemic

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Businesses are reopening all across America, yet consumers are still skittish — especially in seeing doctors and dentists. With the COVID-19 pandemic still a concern, it’s vital that your dental office rebuild trust among prospective clients.

But how?

A Robust Marketing Strategy

This is the time when an aggressive marketing strategy becomes a necessity. If you want to attract pre- and post-pandemic dental clients, you must get the word out that you’re taking every possible precaution to keep them safe. And it all begins with your online presence.

A Surge in Social Media Marketing

If your practice held only a casual presence on social media before the COVID-19 health crisis, it’s time to step up your game. Frequent posts to sites such as Facebook, Twitter, and Instagram will help reassure clients that by coming to you for their dental care needs, they’re taking steps to keep their families safe.

How do you rebuild trust through social media? You post frequently, at least four times a week. And the content of your posts is just as important as their frequency. Most of it should be focused on safety. Suitable posts include:

  • Video footage of your cleaning crew sanitizing your waiting room and admission area
  • Images of your waiting area with fewer seats, spaced six-feet apart
  • Testimonials from clients, touting your prevention efforts
  • Footage of your dental professionals, adequately suited up with gloves and face shields
  • Explanations of extra efforts used to sanitize dental tools and equipment

A Tweak to Your Dental Practice Website

Your website needs a colorful banner, placed front and center, that talks about the way your dental practice operates in the pandemic’s wake. Tell visitors if you have a new by-appointment-only policy to avoid crowded waiting areas. Let them know if you have scaled down operating hours to allow for increased cleaning and sanitation. Every step you’re taking to stop the spread of COVID-19 should be loud and clear and available for inspection online.

If your dental practice needs help in getting the word out that you have re-opened for business, Digital Healthcare Professionals is the solution. Call today for a custom quote.

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Three Tips for Making Your Dental Site More Mobile-Friendly

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More than 200 million Americans use their mobile devices to access internet search engines. How many of these do you suppose are looking for dental offices nearby? If your dental practice isn’t easy to access via mobile search, or if your website appears skewed or takes way too long to load on a mobile phone or tablet, you could hand business over to your more mobile-savvy competitors. Fortunately, there are steps you can take to control the way your website looks and functions via mobile search.

1. Test Your Site

It’s possible all your worry is unnecessary. Depending upon who built the website for your dental practice, it may already check all the boxes that make it mobile-compatible. You can check by visiting Google’s Mobile Friendly Test Link. Enter your URL in the box and click Test URL. Google will run a quick search to see how well your site performs via mobile search. If all is well, you’ll see a screenshot of your main page and a message that says Page is Mobile Friendly. If your site is performing subpar, you can click on the Mobile Usability Report to see what went wrong.

2. Tweak Your Site’s Responsiveness

Responsive design means that your site looks nice across all digital devices, from a computer screen to a tablet or smartphone. Responsive design is built into many website templates. So if you built your own site via platforms such as WordPress or GoDaddy, you probably used a responsive template. Then again, if your website is an older site that was built years ago and hasn’t been updated, you may want to hire someone to tweak your site’s responsiveness.

3. Focus on Loading Speed

If it takes your site 5 seconds or more to load on a mobile device, you’ve already lost a large segment of the population that’s not willing to wait. While 5 seconds sounds ridiculously fast, when talking website loading times, it’s practically prehistoric. Talk to your web designer about lag and loading times to bring your website up to mobile standards.

If you’d like experienced help to improve the mobile friendliness of your dental website, call Digital Healthcare Professionals today for a consultation.

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5 Keys to Building the Best Brand Image for Your Optometry Office

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Brand image is more than a logo; it is your identity as a service provider. Optometry practices need a good brand image just the same as any other service provider. Here are a few keys to building the best brand image for your optometry office.

1. Choose a Unique Logo

A logo is only one small part of your brand image, but it remains ever-important. Humans automatically associate visual imagery with products and services. A unique logo can actually help with the recollection of your brand, your optometry office, and your service.

2. Establish Your Brand Mission

A brand mission establishes your purpose as a service provider and how that will affect your customer base. A good brand mission can work as a foundation for everything you do, whether it is managing a social media profile or building a website.

3. Know Your Target Audience

Your target audience may seem like it is everyone when you are in the healthcare industry. However, you likely have a sect of the population that is more interested in your services according to what you provide. For instance, if you offer eye care and glasses, this is a duo of services certain people are going to be looking for. Establish your brand image around your target audience and you can see better results with marketing efforts.

4. Decide What Sets Your Practice Apart

What is it about your optometry practice that makes it unique? Sometimes, this one simple thing can be the key to building the most personalized brand image. It could be something like the ambiance in the office or a special service you provide, but just about every practice has something to offer that not every other does.

5. Harness the Power of Digital Marketing

Digital marketing is the key to succeeding as a health service provider in the modern world. Good strategies can build your brand image to be as recognizable as possible on a larger scale. For example, a well-designed website or stellar social media presence can really grant your eye care practice some much-needed attention in the industry.

Work with a Digital Marketing Agency for Help 

Your brand image speaks volumes for your optometry practice. But, sometimes you can be too close to the operation and too busy to properly hone the image for the best outcome. If you would like help with your digital marketing plan, including your brand image, reach out to us at Digital Healthcare Professionals for Help.

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Humanizing Your Optometry Website: Making Clients Care About Your Business

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Why do you shop where you shop? Which local services do you frequent regularly, and why? As a small business owner — the owner of a local optometry practice — asking yourself these questions may give you better insight into why your clients chose you over the competition. And once you understand the answers, you can use them to make your website more appealing to more people.

It’s all about making your practice feel more personable. How do you do this? You remind visitors to your site that you’re just like them. Here’s what we recommend.

Invest in Your Local Community

Being invested means more than just giving money to local charities. It also means sponsoring your hometown little league team and allowing the local girl scouts to sell cookies on your sidewalk. Being community conscious goes a long way toward building consumer trust in your optometry practice. Use your website as a tool for announcing all you do for your hometown. Post colorful images of the big game you helped sponsor, and congratulate this year’s local recipients of the scholarship your practice helped fund.

Allow the Community to Interact With Your Page

Add a forum to your website that allows visitors to ask questions, leave reviews, and discuss the service they received at their last appointment. Make sure you monitor this page, or pay someone to monitor and respond to it daily. Showing the local population that you care about their feelings and opinions is another great experiment in trust-building.

Show Your Human Side

What’s happening in your life right now? What’s happening in the lives of your employees? You can share happy announcements such as weddings, births, and milestones without being invasive. Posting images from your receptionist’s retirement party with her permission is plain good business. It makes your practice appear human and makes people want to invest in your success.

For more ideas on how to make your optometry website more successful, contact Digital Healthcare Professionals today.

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How to Social Media: A Guide for Dental Professionals

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As the owner of a dental practice, are you making the most of your social media presence? Is your dental office accessible via the big three — Facebook, Instagram, and Twitter? Social media is a wondrous tool for capturing local traffic, but to use it correctly, you must appeal to people’s emotions. Give your followers a reason to frequent your practice over your competitors. Do this by posting content that’s important to your audience and by posting it frequently enough that they remember your name when it’s time to book a dental appointment. Here’s what we recommend.

Humanize Your Business

Social media is all about building communities. Become an active member by posting content that makes you appear human and approachable. Did someone in your dental office just have a baby? Celebrate it on social media. Does your dental hygienist have a son who just graduated college with honors? Brag, brag, brag. Post pictures of your newly renovated waiting area and weekly bios of your dental professionals. Let viewers know your business is sponsoring that 5K run for cancer and that your daughter just got married. People love to patronize businesses they trust. Every time you post something personal and humanizing about your practice, you’re building trust and recognition.

Make Important Information Easy to Find

Everyone should know your office hours and what days of the week you schedule dental appointments. They may also need your physical address and directions to your area locations. Put this information out there on social media so your dental practice is easy to find and contact.

Make Sure Viewers Know What You Do

Are your dental services listed in an easy-to-read format? Will visitors to your social media pages realize that your practice is also equipped to perform emergency oral surgery or that you can help straighten their child’s teeth with braces? Get your services online and make them easy to find and scan at a glance.

When you need help to build a social media presence for your dental practice, Digital Healthcare Professionals knows what to do. Contact us today for a free quote. We can help you make the most of your social media opportunities.

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Geo-Targeting for Dentists: How to Increase Your Local Customer Base

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You’ve probably heard the term geo-targeting. You may even realize that it’s a marketing term that means aiming your advertising content toward local traffic. But how can you use geo-targeting to help increase the amount of business that frequents your dental practice? As a business owner, you have many options for geo-targeting. We explain several of them below.

Build a Geo-Fence

A Geo-Fence is best described as a virtual perimeter around a real-world location. For example, with help from a digital marketing firm such as Digital Healthcare Professionals, you can designate a physical area that encompasses the location of your dental practice. When a visitor with a mobile device steps inside that perimeter, they trigger your geo-fence, meaning they begin receiving ads for your business for up to 30 days. You can put whatever you like in those ads, such as a coupon for a free cleaning or dollars off a dental procedure of choice. You can erect your virtual geo-fence wherever you want, including the blocks around your competitors’ offices, too.

Add Your Location To Your SEO

It’s difficult to find high-performing search engine keywords these days without spending tons of money. However, by adding your office location to popular terms that people search for on Google, you can optimize your search engine results for local business affordably. For instance, if a majority of people are searching Google for “best dental office near me,” you can cash in on that term by using “best dental office near me West Main Street, Paducah.”

Localize Your Landing Page

Because geo-targeting lets you read the visitor’s location when they click through to your site, you can create location-specific landing pages for different demographics. As an example, a visitor that pings from a nearby suburban neighborhood may see a page that’s slanted toward preventive dental care for families. Alternately, a visitor who pings from a business park across town may see a page dedicated to improving the appearance of adult smiles. The more you learn about the prospective clients who visit your site, the better suited you are to appeal to their needs. This is what geo-targeting is all about. We can get you started. Contact Digital Healthcare Professionals today.

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Improving the Search Engine Results for Your Optometry Office

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As an optometrist, you’re required to know a lot about disorders of the eye and how to care for them. You’re not, however, required to know a lot about search engine results pages (SERPS). Still, if you want to utilize your website to its full advantage, it benefits you to have an optometry site that ranks well in Google search. Therefore, it’s good to have a digital marketing firm on hand to help handle the non-eye-related aspects of your business.

What Are SERPS and Why Should I Care About Them?

Your search engine results are important because they let new customers find your business. If your optometry site is buried on page 17 of Google search, no one will ever find you there. Your optometry practice needs to rank well with Google to stay competitive. Here’s how.

Add Quality Content

To what questions do visitors to your site need answers? Figure out what questions people are Googling when looking for a local optometrist and then add content to your site that answers these questions. For instance, people may type “When Do I Need an Optometrist?” into Google search when trying to decide whether to book an appointment. This is your cue to put up a well-written article that answers this very question, with bonus points for using the question as the title.

Additionally, content posted on your site must be easy to scan quickly. This means using subtitles, bulleted lists, images, and more to your best advantage. Short paragraphs are best.

Optimize Speed

Content is king, but speed is important, too. No online visitor is going to wait minutes or even seconds for your website to load. Your site to be responsive so it loads quickly without glitching or freezing up. Using an online template that features responsive design can help you achieve this.

Optimize Images for Search

Online readers love images, but they have to be high-quality images that load easily and are interesting to view. Use alt tags in your images, and caption them using popular keywords in your niche. Doing so will help your site rank higher in Google search.

Digital Healthcare Professionals can help improve where your site falls in the SERPS. Call us today for a custom quote.