Archive for category: Local SEO

For most small dental practices, their website’s blog is the last thing on their minds. The staff is likely too busy scheduling appointments, seeing patients, and dealing with insurance inquiries left and right. Of course, that doesn’t mean that your dental blog in San Diego, CA isn’t an essential part of your website and your dental practice’s larger marketing strategy. If you have questions about its relevance, we’ll examine why it matters.

Dental Blogs Affect Your Search Rankings

Let’s say a new family has moved within a few blocks of your practice. They need a new dentist to see two adults and three children, so they search online. Even if you’re the perfect family dentist in their area, they may see a general dentist’s website first, which might cause them to schedule an appointment with them.

Your search rankings are impacted by many factors, including navigability, loading times, and content quality. If your blog is regularly updated with heavily searched topics, including details specific to your practice (e.g., services, hours, specialties, etc.), you’re more likely to show up front and center.

Blogs Show That Your Patients Matter

What do your patients want to know most about you? It probably comes down to a few categories, depending on what types of patients you have.

Parents may want to know how well you work with kids. Young professionals may want to know what types of insurance you take, whether their plans cover specific services, and older people may want to know if you can handle their complex tooth issues (or refer them to someone who can). If you take the time to update your blog, you can address many of these concerns so prospective patients get a sense of what they can expect.

Better Marketing in San Diego, CA

At Digital Healthcare Professionals, we help dentists devise better marketing strategies in San Diego, CA. So if you have questions about how often to update, how long the blog posts should be, when they’ll be most impactful to audiences, and how to promote your blog posts via your other marketing channels (e.g., social media), we can help you put it all in order!

If you’re a dentist, you likely wonder how your website’s SEO affects your bottom line. You might also ask a variety of questions about the type of time, money, and effort to spend on it. For instance, if most of your referrals are word of mouth, do you really need to keep up with Google’s ever-changing list of requirements? We’ll look at the crux of the matter and what kinds of resources a dental practice would need to part with to improve their website’s SEO in San Diego.

Mastering SEO in the Dental Industry

Search engine optimization for San Diego dentists refers to the work you need to do to stay on top of search engine rankings. So, if someone searches for dentists in the Gaslamp District, your practice would be the one to pop up if you fit the search criteria.

If you don’t happen to come out on top, the next questions are about which practices are coming up and how their business is faring. So let’s say that Dr. Smith, DDS is constantly outranking you, no matter what you do. If you call the practice and find that you can’t get an appointment for the next six months, it may have something to do with how they’re implementing SEO.

SEO and the Bottom Line

It’s not always easy to connect your bottom line with SEO. Yes, you can ask people where they heard about you, but you won’t know how many direct referrals could be traced back to the popularity of your website. What’s often more important about your SEO is the care that you put into the website. If you know that your patients are going to look up facts about you, you’ll want to provide them with a site that is not only accurate but easy to navigate and stuffed with content that they can actually use.

Marketing in San Diego

If you’re looking for marketers in San Diego, CA who understand the landscape out there, Digital Marketing Professionals can help. We’re here to give you the tips you need, especially as search engine algorithms adjust to changing search patterns. Contacting us today is a step in the right direction, particulary if you want to build up your client base.

As the old saying goes, you can’t please all the people all the time. No matter how stellar your services are at your dental practice and how many patients leave raving reviews, you are bound to have a few negative reviews show up on Google from time to time. These reviews can be pretty intimidating, and they can have more negative repercussions than you may know. Here is a look at the true impact of a bad review of your dental office on Google and what you can through reputation management for your dental practice do to combat the damage.

Here’s Why A Negative Review Needs Attention

One negative review may not seem like a big deal, but just one online negative review of your dental practice can bring along unwanted consequences. As much as 94 percent of customers claim they have veered away from a business if the business had negative reviews. According to some research, half of patients will actually travel out of their own insured network to see a practitioner with positive reviews.

How to Mitigate the Damage from a Negative Review

In some instances, fraudulent reviews can be removed. These reviews tend to be blatantly obvious; the individual may make extreme remarks about your services in an effort to provoke an emotional reaction. Or, the review may not even align with the types of services offered at your dental practice. When you can prove to a review site through reasonable doubt that a review is fraudulent, the host will typically pull the review.

Since you can’t usually remove the negative review, the focus must be on making that review look much less detrimental. A few tactics can help, including:

• Making the review look less noticeable by harvesting as many good reviews as possible
• Quickly responding to the review
• Being polite and courteous by offering assistance or for the reviewer to contact the office

Get Help with Online Reputation Management for Your Dental Practice

While managing your reputation online as a dental practice is important, the process can be time-consuming. Therefore, many dentists trust reputation management to their digital marketing team. If you need help with reputation management for your healthcare practice, reach out to us at Digital Healthcare Professionals for a free custom quote.

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Sources:

 

https://info.zimmermarketing.com/blog/the-power-of-patient-reviews-for-your-dental-practice

 

https://www.dentistryiq.com/practice-management/marketing/article/16359859/online-dentist-review-use-is-climbing-are-you-ready