3 Types of Posts to Share on Your Optometry Practice’s Social Media Pages

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Most professionals recognize social media as the superior marketing tool for just about any business, including healthcare. While social media profiles are easy enough to set up for your optometry practice, the true challenge comes in creating regular content that will drive customer engagement. Many practices take the approach of creating sheerly advertorial posts, which can lead to being unfollowed and losing engagement potential. The most effective social media marketing strategy involves a healthy mix of content for your profiles and pages.

Informational Posts

Informational posts are just as they sound: they offer some level of information. The topics of these posts can vary, but some good examples include:

  • Information about your practice, such as services offered or how to schedule an appointment
  • Information about specific treatments available, such as LASIK or glaucoma management
  • Information about relative eye health issues, such as eye disease statistics and resources

Community Engagement Posts

Community engagement posts are strictly built to provoke a reaction from your target customer. These posts often pose a question, have share-worthy information, or even request a comment. For example, a post may:

  • Offer a brief overview of symptoms of rare eye conditions
  • Ask patients what triggers their eye condition symptoms
  • Provide the potential for something in return, such as a free t-shirt for sharing

These posts are more likely to provoke a response from your followers, which means they can help you gain a lot of traction when it comes to followers.

Advertising Posts

Advertising posts on social media do have their place, even though every post should not be an advertisement. And, the way you propose an ad on social media can make a difference in its efficacy. For example, you could advertise that you are offering savings on prescription eyeglasses for a limited time or even share positive reviews you’ve recently received from happy patients.

Need Help with Your Social Media Marketing Plan?

A well-built social media strategy is defined by good content. If you struggle to keep your pages and profiles updated as an optometry practice, getting help from digital marketing professionals can be what garners you more digital attention and in-office visits. Reach out to us at Digital Healthcare Professionals for more information.

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https://blog.hootsuite.com/social-media-health-care/

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Is Your Modern Dental Website Missing These Important Features?

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When a potential patient pays a visit to your dental practice’s website, they will be there for different reasons. One, they will be looking for more information about your practice. Two, they will be visiting because an outbound link led them to your site. In either case, most modern-day internet users will be looking for specific links on your site.

Social Media Links

Social media has grown to be the go-to way for prospective customers to get to know a business they are considering visiting, including healthcare professionals. Many site visitors will look for social media links on your website specifically for that reason. Therefore, these quick links should be in a visible spot across your website pages.

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Online Appointment Booking

Offering the ability to book an appointment online is a modern-day convenience for any dental patient. This can save them from placing a phone call when text and email communication may actually be the preference among some groups. Additionally, online appointment booking can reduce in-office call volume substantially, which helps your staff better manage patients in the waiting room or who may be calling for more pressing reasons.

Patient Forms Link

New patients like to be prepared for their visit before their first appointment. Plus, if you require forms from longstanding patients for other reasons beyond new patient history forms, you can simply direct customers to your website to input their information. Therefore, incorporating a forms link on your website is a feature that most patients will appreciate, and one that can simplify processes in the office.

Reviews from Other Patients

Reviews from other patients can be one of the most profound ways to garner positive traffic to your dental practice. Most modern patients will actively seek online reviews of a dental practice before they make an appointment. Making good reviews available on your website makes it simple for visitors to see what patients are saying.

Need Help with Your Dental Practice’s Website?

When built appropriately, your dental practice’s website can be a functional hub for information, attract visitors, and even simplify some of your everyday operations. If you suspect your dental practice website needs work, reach out to us at Digital Healthcare Professionals to schedule an appointment.

3 Ways to Make Your Optometry Website Easier to Find on Google

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Perhaps you have hired a professional to build a good website for your optometry practice. However, after months of close monitoring, you are just not seeing the traffic you would expect. Unfortunately, lack of traffic volume is one of the biggest challenges with a new website in the medical care industry. You may need to get digital marketing professionals on board to help. Here is a look at a few ways you can make your optometry website easier to find on Google.

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List your business in the right places.

Have you taken the time to list your business online? If not, you should know that just this action alone can be enough to drastically help attract visitors to your website. A few places to consider adding your business profile include:

With your business profile listed on these major sites, you automatically have more linkbacks to your optometry practice’s website.

Up your SEO strategy.

SEO (search engine optimizations) is the secret to attracting people to your website and getting your website search listed by a ranked listing that is most likely to be seen by a searcher. There are numerous ways to enhance your website with SEO, such as:

  • Using metadata in the appropriate places and ways
  • Filling the website with keyword-rich content
  • Enhancing the functionality of your website

While SEO is a time-consuming process, this can be the single defining factor that gets your website the attention it needs.

Make your website valuable to the right searchers.

Does your website offer any level of value to people online? You are obviously trying to get the word out about your practice and what you have to offer prospective patients, but sometimes, that happens through indirectly offering something else of value. For example, if prospective optometry patients often search for various eye health conditions, if your website is where they find that information, they will pay attention to who you are as a service provider. An easy way to build this value is by offering information in blog posts and other content that patients will find valuable.

Need Help with Website Development and Digital Marketing?

A well-designed, well-marketed optometry website can make all the difference to the success of your practice. However, digital marketing can take time and experience that you may not necessarily have. If you need help getting your optometry website performing well for your practice, reach out to us at Digital Healthcare Professionals so we can help you get started with a free custom quote.

Professional Dentist tools and chair in the dental office.

The 4 Keys of Building Your Dental Office’s Digital Presence

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Professional Dentist tools and chair in the dental office.

The average patient these days will never look in a phone book. Most people get advice about finding a dentist straight from the internet. This means your digital presence is just as important as your real-world one, but so many dental practices struggle to build that presence effectively. In truth, building a healthy digital presence through digital marketing in a world where so many others are doing the same comes down to four key strategies.

The average patient these days will never look in a phone book. Most people get advice about finding a dentist straight from the internet. This means your digital presence is just as important as your real-world one, but so many dental practices struggle to build that presence effectively. In truth, building a healthy digital presence through digital marketing in a world where so many others are doing the same comes down to four key strategies.

Mind Your Website

The website used to represent your business is the epitome of your online personality. Therefore, this digital hub must:

  • Operate flawlessly
  • Represent your brand appropriately
  • Deliver information your patients want to know
  • Attract people to get to know your practice

If you have a lackluster website that does nothing for your brand or does not function well, you are actually better with no website at all.

Track Your Reputation

What would patients learn about you if they were to look at your reputation online. This is ever-important when it comes to digital marketing. If you don’t have any reviews or get mostly negative reviews, this can detrimentally affect how many patients are willing to trust you with their care.

Know Your Competition

Look at what kind of presence your competition has. Are nearby dental practices getting more business but you don’t know why? Your online marketing efforts may be lacking, or there could be something about your digital presence that does not stack up to competitors.

Perfect Your Content

Content is king in digital marketing. The words and imagery used on your website should reflect the professionalism of your practice, give value to visitors, and even lead web traffic to your site. Through search engine optimization, you can see your presence grow and your practice become much more popular among patients.

Build Your Digital Presence with Professional Digital Marketers

The more defined your digital presence, the more your dental practice will grow and flourish. If you are struggling with getting the traffic you need to your website or seeing measurable results, you may need help from digital marketing professionals. Reach out to us at Digital Healthcare Professionals to get a custom quote and discuss how we can help you build your online presence.

If you have a lackluster website that does nothing for your brand or does not function well, you are actually better with no website at all.

Track Your Reputation

What would patients learn about you if they were to look at your reputation online. This is ever-important when it comes to digital marketing. If you don’t have any reviews or get mostly negative reviews, this can detrimentally affect how many patients are willing to trust you with their care.

Know Your Competition

Look at what kind of presence your competition has. Are nearby dental practices getting more business but you don’t know why? Your online marketing efforts may be lacking, or there could be something about your digital presence that does not stack up to competitors.

Perfect Your Content

Content is king in digital marketing. The words and imagery used on your website should reflect the professionalism of your practice, give value to visitors, and even lead web traffic to your site. Through search engine optimization, you can see your presence grow and your practice become much more popular among patients.

Build Your Digital Presence with Professional Digital Marketers

The more defined your digital presence, the more your dental practice will grow and flourish. If you are struggling with getting the traffic you need to your website or seeing measurable results, you may need help from digital marketing professionals. Reach out to us at Digital Healthcare Professionals to get a custom quote and discuss how we can help you build your online presence.

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A Close Look at Why Your Dental Practice Needs a Website

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Does your dental practice have a website yet? If not, you could be missing out on valuable opportunities to serve all of your patients and attract new patients. Building a new website may require the help of professionals, but the effort is well worth the outcome. Here is a look at the three reasons you need a website as a dentist.

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1. Patients use the internet to make care decisions.

Around 72 percent of patients will turn to the internet to get information about healthcare providers, including dentists. While simply having your business listed on Google and patient review sites is important, your website is like your digital presence that can be used for an introduction to services.

2. Your website simplifies everyday operations.

Websites are a digital hub for information and to attract new patients, but they can also simplify several aspects of your dental practice’s operations. For example, you can integrate a chat feature that gives patients immediate access to an intelligent program to answer common questions. Likewise, you can allow patients to request appointments online instead of having to call the office. You will deter a lot of calls to the office simply by having a website, which can free up your staff members to take care of in-office objectives.

3. Get the opportunity to keep your patients informed and engaged.

Patient engagement helps to retain those patients. They will feel more in touch with your practice, so they are more likely to feel that sense of trust and familiarity and stick with you. A website gives you an easy avenue to make that happen. You can offer information about:

  • The types of services you have available
  • Changes that could affect your patients and their care
  • Special announcements, such as new service hours or insurance changes

Build an Effective Dental Website with Digital Marketing Help

At the end of the day, a good website can bring so much value to your dental practice, especially in the modern-day. If you don’t have a website for your practice or your dental website is not performing as you expect, reach out to us at Digital Healthcare Professionals to discuss how we can help.

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https://www.beckershospitalreview.com/healthcare-information-technology/72-of-consumers-use-the-internet-to-find-healthcare-info-6-survey-findings.html

 

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3 Tips for Encouraging Positive Reviews of Your Optometry Practice

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Did you know that 90 percent of patients evaluate healthcare providers, including optometrists, by their online reputation? With that being said, it is easy to understand why reputation management can be so important for your optometry practice. Part of reputation management is encouraging people to say something nice about your practice online, via online reviews or otherwise. Here are a few tips to help you encourage positive reviews.

1. Offer follow-up emails with a link to provide feedback.

If a patient has offered you their email for appointment reminders and other pertinent care information, be sure to use that line of communication to also request positive feedback. For example, after a patient has visited the office, send them a thank you email with a quick link where they can offer their feedback about the experience.

2. Welcome patient feedback in the office.

There is nothing wrong with requesting feedback face to face. If a patient visits the office and is especially happy with their experience, hand them over a business card with details about how to leave a review. Or, simply mention that you love to get feedback and let the patient know how they can share their experience. You may be surprised about how many patients are more than willing to leave a positive review.

3. Request a review on your office’s social media profile.

Social media is a casual way to keep in touch with your patients, but many social media platforms have areas where followers can leave a review of your business. Some patients will automatically gravitate to these social reviews because they feel they are especially reliable. If you don’t yet have a lot of online reviews, on your social media pages or otherwise, create a post that requests feedback from patients with quick links to review areas.

Find Help with Reputation Management for Optometry Practices

Between encouraging reviews and handling social media profiles, reputation management can take a lot of time and effort. Enlisting the help of a digital marketing company that offers reputation management services is always recommended. Looking for help with managing your reputation as an optometrist? Reach out to us at Digital Healthcare Professionals for a free quote!

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https://www.softwareadvice.com/resources/how-patients-use-online-reviews/

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A Look at the True Impact of Negative Google Reviews for Your Dental Practice

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As the old saying goes, you can’t please all the people all the time. No matter how stellar your services are at your dental practice and how many patients leave raving reviews, you are bound to have a few negative reviews show up on Google from time to time. These reviews can be pretty intimidating, and they can have more negative repercussions than you may know. Here is a look at the true impact of a bad review of your dental office on Google and what you can through reputation management for your dental practice do to combat the damage.

Here’s Why A Negative Review Needs Attention

One negative review may not seem like a big deal, but just one online negative review of your dental practice can bring along unwanted consequences. As much as 94 percent of customers claim they have veered away from a business if the business had negative reviews. According to some research, half of patients will actually travel out of their own insured network to see a practitioner with positive reviews.

How to Mitigate the Damage from a Negative Review

In some instances, fraudulent reviews can be removed. These reviews tend to be blatantly obvious; the individual may make extreme remarks about your services in an effort to provoke an emotional reaction. Or, the review may not even align with the types of services offered at your dental practice. When you can prove to a review site through reasonable doubt that a review is fraudulent, the host will typically pull the review.

Since you can’t usually remove the negative review, the focus must be on making that review look much less detrimental. A few tactics can help, including:

  • Making the review look less noticeable by harvesting as many good reviews as possible
  • Quickly responding to the review
  • Being polite and courteous by offering assistance or for the reviewer to contact the office

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Get Help with Online Reputation Management for Your Dental Practice

While managing your reputation online as a dental practice is important, the process can be time-consuming. Therefore, many dentists trust reputation management to their digital marketing team. If you need help with reputation management for your healthcare practice, reach out to us at Digital Healthcare Professionals for a free custom quote.

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Sources:

 

https://info.zimmermarketing.com/blog/the-power-of-patient-reviews-for-your-dental-practice

 

https://www.dentistryiq.com/practice-management/marketing/article/16359859/online-dentist-review-use-is-climbing-are-you-ready

 

 

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What Is Local SEO and Why It Matters for Your Optometry Website

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Way back when, prospective optometry patients relied on word of mouth and local advertising to get to know the eye doctors in their area. Those days are long gone—the bulk of patients look for information about medical care providers before they ever schedule an appointment. When you take this action into consideration, you start to see why targeting the people looking for you online should be such a key component of your Optometry digital marketing strategy. Local SEO (search engine optimization) plays a huge role in this process.

What Is Local SEO?

Local SEO is a process of optimizing your website and business online to make sure key searchers within your geographic location are able to find your practice. If your online marketing strategy does not involve local SEO strategies, the people who visit your site may not be people who could logically be perspective patients because of their proximity to your place of business.

How Is Local SEO Incorporated?

Local SEO involves several facets, including:

  • Making sure your business is properly listed on Google My Business
  • Enhancing your website with key terms and phrases users in your area would most likely use to find an eye doctor
  • Making sure your practice is listed on pertinent review sites
  • Optimizing website content according to local information
  • Listing your business on directories specifically for businesses
  • Optimizing your website so it performs well for mobile users

Is Local SEO a Wise Investment?

Absolutely! Integrating a local SEO strategy for your optometry practice’s website can deliver an excellent return on investment. Consider some of these statistics:

  • Nearly half of all searches on Google are for local services
  • 88% of people who search for a service provider locally will visit that business within 24 hours
  • 78% of local mobile searches end with an offline purchase of products or services

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Work with Healthcare Marketing Professionals for Help

When done correctly, a local SEO strategy can mean substantial online and real-life traffic to your optometry practice. If you need help building a local SEO strategy, reach out to us at Digital Healthcare Professionals for a custom quote.

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Sources:

 

https://blog.hubspot.com/marketing/local-seo-stats

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Google My Business

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Google My Business may sound like a generic concept. (Of course people are Googling your business, that’s how the majority of consumers come across new products and services!) However, it’s actually a specific tool that can be critical for your Search Engine Optimization (SEO). We’ll look at what it is and how you can leverage it to shorten the space between you and your target demographic.

What Is Google My Business?

Google My Business is a free service from Google that can help you both manage and boost your business profile. Once you claim ownership and attain management rights, you can start using the features to give you more visibility on Google. Considering Google has 3.5 billion searches per day, this is the search engine that you want to focus on.

What Is a Business Profile?

A Business Profile on Google refers to your listing. If people search for something in your city or town, Google Maps will position your company in the local results as long as you have a profile. Anyone can set up a profile, which will then automatically add your location to the maps section. All you need is the location, name, and business category to get it done. As long as it’s not a duplicate, Google will accept the information and set up the profile.

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What Does Google My Business Mean for Local Marketing?

The most basic profile in the world will still provide you with some degree of visibility. Customers can use it to post photos, leave reviews, and get their questions answered. However, your local SEO success will take more effort than just inputting a few facts about your business.

  • Check-in Online: The more customers see you respond to your profile, the more likely they are to engage with it. For instance, if someone asks a question and you answer it the same day, it encourages the next interested party to reach out the same way.
  • Publish posts: You can manage your profile in much the same way that you would your Facebook profile. Tempt prospective customers to learn more about new products or special discounts when you maintain your profile.
  • Maintain your account dashboard: This is where you can list more information about your business, including hours, website links, pricing, and what makes you different from your competitors.
  • Incorporate keywords: Knowing how local people search for you can go a long way toward building in keywords to your business profile. Google will also promote certain sections of your profile based on relevancy to your customers. Use the analytics tab of the free platform to see who is finding you and how.

How Digital Healthcare Solutions Can Help You Succeed

Keep in mind that anyone can set up a profile for you. Before a disgruntled customer has the chance to do it, take ownership of your results. If you need help mastering your local SEO success, call Digital Healthcare Solutions to nail down a strategy.

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Why Is Google My Business So Important?

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Google My Business is a free tool from Google that allows business owners to take control of their online presence. When your patients search for a business online, the keywords they use can trigger the search engine to pull up your business name and location on the map.

Many business owners forget about just how important it is to reach the people who are physically closest to them, and just how much one search engine can impact their bottom line. Prioritizing their searches can be the key to boosting your revenue across the board.

Google My Business: The Business Profile

You may know from your own Google searches that there are plenty of businesses that show up in Google searches that don’t actually have a website. If you click on their information, it may provide little more than an address and a name. It begs the question: why would business owners establish a profile but supply practically no information about what they do?

The answer is that it’s possible the business owner didn’t set up their profile at all. Not everyone thinks it’s important to be online, especially if they’ve gone this long without it. A basic business profile only takes a few basic facts about the establishment to create it, which means that a total stranger can set up the profile and cause it to pop up on the map.

If you don’t want the narrative of your business to run away from, you need to have a concrete approach to how your customers are finding you. This will not only help you reach customers, but it can also help you find out what other people are saying about you.

Mastering the Strategy

Finding the right strategy for Google My Business starts with getting acquainted with the different features. Staying engaged with the available tools will show customers that you’re engaged with them. For instance, customers can ask you questions through Google My Business and get the answers they need to determine whether they want to take the next steps.

Local connections are powerful for a number of reasons. These are people who know everything from the customs to the streets of your city or town, and that common knowledge can be a foundation for the loyalty you need to both help your patients and get ahead.

You can also use analytics to determine how to adjust your profile and whether you need to add more information to it. From photos to hours to brand information, you’re building a bridge that can take your business to the next level.

Contact Digital Healthcare Solutions to Improve Local SEO

We are experts at finding out where your customers are, how they find you, and how you can find them. If you want to learn more about how we can best incorporate Google My Business into your larger local SEO strategy, contact us today to learn more.