The Important Differences Between SEO and Local SEO

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Making sure your practice gets noticed isn’t easy. But when you employ an agency for website marketing in San Diego, CA, the process is simplified. Digital Healthcare Professionals ensure that your website has both general SEO and local SEO, and if you aren’t sure about what the differences are between them, you aren’t alone. You don’t need to know how to do it, but it’s helpful for you to understand it, so that you can better appreciate the value that a marketing agency brings to your practice.

General SEO

SEO (search engine optimization) is what gets your website noticed by search engines. If a person in your area wants to look online for “dental implants” and you offer this service, a well-optimized website will help to ensure that your practice URL is one of the top results. The goal of SEO is to drive organic traffic to the website by optimizing on-page content, improving site speed and building backlinks from authoritative websites, too. So not only would your site spring up, but the actual speed of loading might increase, and others might link to your site as a place to learn more about dental implants and other services you offer.

Local SEO

Of course, having your site pop up isn’t very useful for someone who’s all the way in another state or even across the country. They aren’t going to travel long distances to come to you when they can get dental implants at a dentist’s office near them. Ah ha. Those are the magic words, “near them.” That’s the crux of local SEO. Local SEO narrows the focus to geographical relevance, helping businesses attract customers within their community who might actually become clients because the practice is near them.

A good agency for website marketing in San Diego, CA will make sure that your practice’s website has both general SEO and local SEO. Your dentist practice can benefit from both, since each kind of SEO performs different agendas. To learn more about what SEO and local SEO can do for your dental practice, contact Digital Healthcare Professionals. We look forward to helping your practice get the attention it so richly deserves!

Do Keywords Still Affect My Local Search Rankings?

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With the rise of AI and constant search algorithm changes, you may wonder if keywords still impact your local dental practice. Below, we’ll examine the facts and why keywords are critical to your overall SEO strategy.

How Keywords Affect Local Search

If you’re wondering about keywords, you probably are thinking about using them mainly in your website content. Standard search terms, whether your target clients are young parents, senior citizens, or children, should appear throughout your blog, home pages, contact pages, service pages, etc. Sprinkling in both key needs, such as root canals, teeth cleanings, and dentures, can help Google promote you when your patients do their own research.

What to Know About Keywords

When keywords first debuted, they weren’t just a part of SEO, they were practically all of it. You didn’t necessarily need great content, as much as you needed to keyword stuff the most commonly searched terms. Today, the rules of the game have changed dramatically. Now, you must focus on your entire web presence, including how your dental practice appears in everything from review sites like Yelp to online business listings like Google Business Profile and social media. If you’re focused solely on keywords, you may not see much of a change in your overall client volume.

What You Can Do

The best thing you can do if you’re looking for marketing for your dental practice in San Diego, CA is map out your key objectives. Some dentists may be happy with their current client load but may want to open another location. Others may need more clients to grow their revenue. The catch is that whatever you’re looking to do will take some time and, usually, some financial commitment.

If you’re looking for a team that specializes in healthcare marketing in San Diego, Digital Healthcare Professionals works mainly with small healthcare businesses that don’t have the same resources as their conglomerate counterparts. We’re here to help you find a bespoke strategy that enables you to touch on every significant online category.

3 Signs Your Dental Practice Blog Is Not Doing Its Job

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When it comes to building a brand presence as a dental practice, it all starts with a custom website to establish a digital footprint and foster brand recognition. However, many elements go into setting up a website capable of garnering web traffic. One of the most important elements is the blog. This hub of information creates authority in the arena, helps with traffic, and engages site visitors. However, if not done well, the blog may not be doing its job. Take a look at a few signs your dental practice’s website is not working for your website.

High Bounce Rate on Blog Pages

The bounce rate is how quickly site visitors leave your website once they land on one of your pages. A high bounce rate of over 40% can indicate people are experiencing something they don’t like when they get to your website. If a blog land is spurring this bounce, it means whatever the user is seeing on that particular point of the blog turns them off. Several issues could spur this kind of problem, such as:

Non-informational blog posts

Blog posts that are not loading correctly

Blog content that does not look professionally crafted

Difficulty Finding Blog Posts in Search Results

When you search for a specific dental blog topic you have covered on your blog and the name of your practice on Google, you should be able to see your blog listed in search results. If you don’t, there may be an issue with optimization and metadata that is hindering Google from finding your blog posts as it should. Therefore, even if you have a well-crafted blog with loads of helpful information, optimizing the page so it is searchable is extremely important.

Low Site Traffic

A robust dental blog can garner a substantial amount of website traffic. People search for medical and health-related topics frequently, including topics about their oral health and dental treatments. Therefore, your blog can be one of the biggest attractors to your site. If your site traffic is generally low, your blog may not be up to par by not offering the greatest breadth of information.

Are you struggling to make your dental practice website stand out? Reach out to the team at Digital Healthcare Professionals to get a custom quote today!

Storytelling and Optometry: How to Narrate Your Brand

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Storytelling has been a huge part of advertising since its inception. Companies are known to embellish how they came to invent their products or offer their services, creating a mystique around the brand to keep customers intrigued. The best stories invite people into the narrative, giving them a chance to take part in the journey and creating a loyal customer base for the organization. We’ll look at how an optometry office can harness these basic principles to create more dimension for the brand.

Optometrists and Storytelling

An optometrist deals with practical problems every day. They verify prescriptions, test for hereditary diseases, and diagnose vision disorders. What can get lost during all the problem-solving are the stories behind the people. If you’re looking for stronger marketing at your optometry practice in San Diego, you need to consider how these stories can be a hook for your customers and potential customers.

Start with What You Know

At Digital Healthcare Professionals, our marketing professionals in San Diego, CA, recommend starting with the basics. For instance, maybe you have a devoted receptionist who is as friendly as she is efficient. You can feature her story either on the website, in an email, or via social media. Talking about how they came to work at the practice and what they love most about the job can inspire people to make an appointment with you. Or you could feature a weekly patient success story that highlights what your practice does best. For instance, you can use an appointment with a nervous child to show just how well the office can handle patients of all ages. Or you can talk about how you caught a patient’s condition in the earliest stage.

Marketing for Optometrists in San Diego, CA

Storytelling isn’t just for luxury or trendy brands, even if these brands usually have the most money to spend on advertising. If you’re looking for a storytelling strategy that fits into the larger ethos of your organization, contact Digital Healthcare Professionals to learn more about how to integrate your tales into your current marketing strategy. We can help you streamline your messaging to customers so you’re able to break through the noise and distractions.

4 Ways to Make Your Optometry Website Stand Apart from Competitors

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Your optometry practice’s website is an important part of your marketing strategy, but is it working to draw in patients? If it’s not, you could miss out on an important opportunity to bring in new people to your practice. It helps to work with an optometry marketing professional. It’s also helpful to follow the tips below.

1. Make your website interactive.

Interactive features on your website can be very convenient for patients, which can help win over clients interested in engaging with your office. There are many things you can do to make your website interactive. Some suggestions:

  • Create forms that your patients can fill out to request an appointment.
  • Set up a chat feature that will turn on after hours, so patients can reach your business even when no one is able to answer the phone.
  • Add a call feature that makes it easy for patients to call your office with the touch of a button.

2. Provide eye care and eye health tips.

Offer patients eye care tips that they can read on your office’s blog. This can help your patients find answers to their questions and also help them learn new ways to take care of their eyes. Update your blog regularly to show patients your website is being maintained.

Going for long stretches of time between blog posts can make it look like your website is not being maintained, and that can sometimes give patients the impression that your office has closed.

3. Use infographics and illustrations when appropriate.

Illustrations and infographics can be useful for providing patients with eye care information. These images can also make your website more interesting, which can keep people looking at your website for longer.

4. Incorporate photos of your glasses and eye care products.

Show patients what kind of eyewear they can access when they come to your optometry practice. Post pictures of the eyeglasses in your showroom.

Your optometry marketing professional can help you create a customizable optometry website that can stand out from the other optometry offices in your community. At Digital Healthcare Professionals, we’re happy to help you create a website that you love. Call today to get started.

8 Reasons Why You Need Regular Blog Posts

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If you have an optometrist’s office, it’s more essential than ever that you make regular blog posts. Blog posts offer much more than you might think on the surface. The more frequently you post, the more positive results you can expect. Here are eight reasons why your optometrist office needs regular blog posts from your digital marketing agency.

1. Foster Community Engagement

Regular blog posts invite interaction from your audience, sparking discussions that enhance community engagement. These interactions often translate into a loyal customer base, essential for the growth and sustainability of your brand.

2. Boost SEO Ranking

Search engines value fresh content. Consistently updating your blog with high-quality posts increases the likelihood of your website ranking higher in search engine results. This improves visibility, leading to more organic traffic and potential customers.

3. Establish Authority

Regularly sharing your knowledge and expertise in the field of optometry through blog posts helps to establish your office as an authority to be trusted. This credibility typically influences customer decisions, strengthening your company’s reputation.

4. Increase Website Traffic

Every new blog post is an opportunity for someone to find your website. By using strategic keywords and offering valuable information, you attract more visitors to your site, enhancing your online presence.

5. Promote Your Services

Blog posts can subtly promote your optometry services. By providing useful information related to what you offer, you can guide your audience toward making a purchase without having it come across like a direct sales pitch.

6. Connect with Customers

Regular blog posts allow you to connect with your customers on a personal level. By sharing stories, ideas, and experiences, you can foster a sense of community, cultivating stronger customer relationships.

7. Stay Relevant

The fast-paced digital world demands that businesses like yours stay on top of trends. Regular blogging enables you to share timely and relevant content, keeping your optometry service in the forefront of customers’ minds.

8. Encourage Sharing

When you create compelling content, readers are likely to share it on their social media platforms, amplifying your reach and potentially attracting new customers.

Regular blog posts are proven to be an effective strategy to boost your optometry office’s profile, increase the number of customers and position you as an authority in the optometric field. To learn more or for blog post services that will get your optometry office noticed, contact us today.

 

Professional Dentist tools and chair in the dental office.

Why Is Tracking Your Dental Practice Website Performance Important?

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When you have a custom website built for your dental practice, this is only one step in your digital marketing plan. Tracking the website’s performance is a vital next step. However, many dental practice managers simply have a nice website created and hope for the best without ever keeping tabs on the site data after launch. Take a look at a few reasons why tracking your website’s performance consistently is important.

1. Make sure your SEO strategy is working

Implementing a search engine optimization (SEO) strategy is the key to getting your dental practice website noticed on search engines. However, once you strategize and set your plans in motion, it will be important that you monitor items like how site traffic is going and if the right web searchers are finding your site. If you see no changes, you may have to revisit your SEO strategy and adjust.

2. Make sure visitors have a good experience

One piece of data your performance report can yield is how long visitors spend on your website. If you have a high bounce rate (a high rate of quick visits with no interaction), it could be an indication that something is wrong with the website and needs to be addressed. For example, if a page is not loading properly, this can cause the site to look untrustworthy, which could lead to a high bounce rate.

3. Make sure your website is converting traffic

The website you have built for your website is in place for an important reason: to attract potential patients to your practice. If you see a great deal of site traffic but not a lot of new patient interactions, this, too, can be a sign that something about your website is not doing its job. For example, if visitors are not able to find contact information quickly, this could lead to low visitor conversions.

Talk to Digital Marketing Professionals

At Digital Healthcare Professionals, we understand just how vital it is for clients to know how their websites are performing. Therefore, we provide monthly reporting that provides an in-depth snapshot of performance from month to month. Need help with your dental practice website? Reach out to discuss your needs and get a custom quote.

3 Ways to Make Your Optometry Website Easier to Find on Google

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Perhaps you have hired a professional to build a good website for your optometry practice. However, after months of close monitoring, you are just not seeing the traffic you would expect. Unfortunately, lack of traffic volume is one of the biggest challenges with a new website in the medical care industry. You may need to get digital marketing professionals on board to help. Here is a look at a few ways you can make your optometry website easier to find on Google.

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List your business in the right places.

Have you taken the time to list your business online? If not, you should know that just this action alone can be enough to drastically help attract visitors to your website. A few places to consider adding your business profile include:

With your business profile listed on these major sites, you automatically have more linkbacks to your optometry practice’s website.

Up your SEO strategy.

SEO (search engine optimizations) is the secret to attracting people to your website and getting your website search listed by a ranked listing that is most likely to be seen by a searcher. There are numerous ways to enhance your website with SEO, such as:

  • Using metadata in the appropriate places and ways
  • Filling the website with keyword-rich content
  • Enhancing the functionality of your website

While SEO is a time-consuming process, this can be the single defining factor that gets your website the attention it needs.

Make your website valuable to the right searchers.

Does your website offer any level of value to people online? You are obviously trying to get the word out about your practice and what you have to offer prospective patients, but sometimes, that happens through indirectly offering something else of value. For example, if prospective optometry patients often search for various eye health conditions, if your website is where they find that information, they will pay attention to who you are as a service provider. An easy way to build this value is by offering information in blog posts and other content that patients will find valuable.

Need Help with Website Development and Digital Marketing?

A well-designed, well-marketed optometry website can make all the difference to the success of your practice. However, digital marketing can take time and experience that you may not necessarily have. If you need help getting your optometry website performing well for your practice, reach out to us at Digital Healthcare Professionals so we can help you get started with a free custom quote.

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Is Your Dental Website Properly Utilizing SEO?

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Every single second, about 74,000 search terms are being keyed into search engines like Google. When these search terms get keyed in, there is one element that primarily dictates what an internet user sees displayed before them on a search engine results page (SERP). Search engine optimization (SEO) allows search engines to determine precisely what websites are worthy of being displayed higher on the list.

While many dentists do have a website, many also fail to recognize the importance of SEO to their success online. Here are a few things to consider about using SEO properly for your dental practice’s website.

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Facts About the Effectiveness of SEO

Did you know that 67 percent of web users will click on one of the first five results they see on a SERP? Yet, more than 90 percent of web content does nothing to help rank a website on a SERP. These big numbers go to show how important SEO can be for your website but also just how few website owners create content with the intent of garnering more traffic due to SEO. A well-optimized website will:

  • Have specific key terms and phrases worked into the content
  • Excellent metadata and metal titles with SEO incorporation
  • SEO-based imagery and graphics

SEO Mistakes Dental Websites Owners Make

Making mistakes with SEO is so easy to do, especially if you only have a basic understanding of the concept. SEO is about more than just keywords; numerous facets of optimization affect the overall quality of an SEO plan. Some of the biggest mistakes dentists make with their website include:

  • Keyword stuffing, which can actually lower your rankings on SERPs
  • Not utilizing all parts of their website to build a comprehensive SEO strategy
  • Assuming simply SEO alone will help give a website a boost

Get Expert SEO Assistance for Your Dental Website 

When it comes down to it, many dental professionals are so busy tending to the needs of their patients that tweaking dental website SEO is a task that falls by the wayside. Thankfully, finding someone to help you up the effectiveness of your website so it is both searchable and user-friendly is not hard. Reach out to us at Digital Healthcare Professionals to discuss how we can help you make sure your practice’s website is properly optimized for online markets.

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3 Mistakes You May Be Making with Your Optometry Website

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Eye health services are necessary within a community, and you may attract a lot of patients simply because you exist. However, if you truly want to see your vision care center flourish with new patients, it is all about proper marketing and website design is a huge part of that. Take a look at just a few of the mistakes you may be making with your optometry website that could be sending people off in another direction.

The imagery on your website does not match the industry.

A good website is always filled with nice imagery. However, you have to be so careful when selecting the proper images for your optometry website. Otherwise, you could portray visuals that do not align with such a high-end, important service. Likewise, it is best if the images chosen align with your brand. If the images are not what they should be, it can be off-putting to visitors and send them in a different direction.

You do not have a blog incorporated on your optometry website.

The blog incorporated on the optometry website does a lot of things:

  • It provides valuable information for visitors
  • It establishes you as a knowledgeable professional in the industry
  • It helps improve your website’s SEO
  • It brings in organic web traffic from people looking for eye health information

The website is not as functional as it should be.

a dysfunctional website is always deemed as untrustworthy in the eyes of a visitor. Untrustworthy is not the message you want to send when people are looking for someone they can trust for eye health care and eye health information. The slightest kinks and quirks with your website must be worked out before it goes live.

Let’s Talk About Amping Up Your Optometry Website with a Better Digital Strategy 

When you have so much to tend to within your eyecare practice, it is easy to make big mistakes with your digital marketing plan. If you need help with your optometry website, it may be best to trust professionals for help. Reach out to us at the Digital Healthcare Professionals for advice.