Lead lists are not necessarily difficult to come by for optometrists, though quality leads are a different story. If you’re pouring money into email or texting campaigns without much luck, we’ll look at what you can do to change your strategy. We’ll look at what optometrists can do to get better leads in San Diego, CA, so they can get more patients and less pushback.
Consider Real-Time Leads
If you’re getting aged leads, also known as people who expressed general interest in services a while ago, it may not always go well. Some people may have already found a doctor, particularly if their needs were time-sensitive. Of course, it depends on the type of person you’re targeting. Some may not have taken action on making an appointment, in which case they may need that prodding.
With aged leads, it takes a little more finesse to achieve success. The wrong approach can turn customers off to your office entirely if they don’t even remember requesting services. This is assuming that you even get in touch with them to begin with. It’s not uncommon for people to change their email address or phone number between when they shared it and when you reached out to them. So while aged leads might make sense for your marketing budget, the net returns simply aren’t enough to justify the costs.
Find the Right Marketing Team in San Diego
Optometry leads in San Diego may not come easy (or cheap), but working with the right team can make a difference. Not only can the right support staff vet the people you’re communicating with, they can also pinpoint the promotions that people are most likely to respond to. From hassled parents to busy professionals, getting people to visit an optometrist is not always straightforward.
If you’re looking for a little help with marketing in San Diego, CA, the staff Digital Marketing Professionals can tell you more about what a better lead really looks like. There is no such thing as 100% returns on your lists, but there are ways to get closer if you have the right support. Contacting us today to learn more about our specialties in your industry is the first step.