An annual eye exam can be easy for customers to put off, especially when the pandemic knocked a lot of people off their regular routines. If you’re looking for ways to bring your clients back to the office, we’ll look at how email can help convince them to make an appointment. 1. Segment Your Audience […]
If you are looking for marketing ideas for dental offices, you have come to the right place. The competitive landscape of dental care means you must distinguish your dental practice from others. And building a strong brand is the key to doing just that. Beyond the Chair – Building a Brand for Your Dental Practice Building […]
Busy optometrists in San Diego, CA, may have any number of things on their to-do list, and this is especially true for offices with just a few members of the staff. So it’s understandable if social media reviews slip your mind, or even if you had never really considered them in the first place. However, before you […]
Opening a new optometry office in San Diego, CA, may be a lot of extra work, but it’s also the opportunity to stretch your skills and grow your staff. Whether your business is steady enough to warrant a new location or you’re growing so fast that you need more support to take care of your patients, […]
General dentists in San Diego offer similar services to their patients. After a while, it can all start to blur together for anyone doing their research on behalf of themselves and their family. If you don’t want to get swallowed up in the crowd, we’ll look at what you can do to help your digital […]
Picking the right images for your dentist’s website can be tricky. The right images will help draw in your audience and market your dental practice to potential patients. The wrong images could have the opposite effect. If you’re working with a digital marketing team, they can create a website that will accomplish your marketing goals. Below […]
Optometry offices can help a diverse group of patients keep their vision crisp and clear for their entire lives. When it comes to marketing your services to potential patients, it helps to understand what exactly each person is looking for. Customer segmentation is the art of breaking down the needs of each group, so you’re […]
Search engines have come a long way when it comes to helping the user figure out the answers to their questions. The key is for businesses to figure out how to use that technology to their advantage. If you’re designing a local SEO strategy for your dental practice in San Diego, CA, particularly if you just […]
Email is a low-cost way for dentists to create more engagement with their patients, but let’s face it, low-cost isn’t the same as free. Plus, even if you’re doing all of the work yourself, that’s still time you could be spending elsewhere. We’ll look at a few things that you should keep in mind when […]
If you’re an optometrist in San Diego, you may only think about your web presence so often. However, there is a lot to consider when it comes to how your prospective customers are interacting with you and your competition when they’re online. We’ll look at what you can learn from your number one competitor, and […]
