Optometry offices can help a diverse group of patients keep their vision crisp and clear for their entire lives. When it comes to marketing your services to potential patients, it helps to understand what exactly each person is looking for. Customer segmentation is the art of breaking down the needs of each group, so you’re […]
Search engines have come a long way when it comes to helping the user figure out the answers to their questions. The key is for businesses to figure out how to use that technology to their advantage. If you’re designing a local SEO strategy for your dental practice in San Diego, CA, particularly if you just […]
Email is a low-cost way for dentists to create more engagement with their patients, but let’s face it, low-cost isn’t the same as free. Plus, even if you’re doing all of the work yourself, that’s still time you could be spending elsewhere. We’ll look at a few things that you should keep in mind when […]
If you’re an optometrist in San Diego, you may only think about your web presence so often. However, there is a lot to consider when it comes to how your prospective customers are interacting with you and your competition when they’re online. We’ll look at what you can learn from your number one competitor, and […]
If you’re a dentist, you likely wonder how your website’s SEO affects your bottom line. You might also ask a variety of questions about the type of time, money, and effort to spend on it. For instance, if most of your referrals are word of mouth, do you really need to keep up with Google’s […]
Marketing for optometrists can look relatively straightforward from the outside. For instance, if you work in a city that attracts the retiree crowd, then your advertising will focus on issues like glaucoma or cataracts. If you’re in a city with plenty of young families, you’ll likely advertise sales on eyewear for kids. However, there are […]
Lead lists are not necessarily difficult to come by for optometrists, though quality leads are a different story. If you’re pouring money into email or texting campaigns without much luck, we’ll look at what you can do to change your strategy. We’ll look at what optometrists can do to get better leads in San Diego, CA, […]
Were you aware that 94 percent of modern patients look for reviews about a medical provider online before they schedule an appointment? This is important to remember as an optometrist because your online reputation will have a substantial impact on your profitability and ability to attract new patients. Provider directory websites can unlock a new line of access to […]
There are a variety of ways for dentists to reach out to current and prospective customers. The objective is to figure out how to best talk to people based on the platform — whether it’s print marketing or social media. The problem is that too many companies use the same strategy, forgetting that not only […]
In the digital world, content is invaluable. The words you integrate onto your dental practice’s website pages bear a lot of responsibility. The content is naturally important for sharing information, but the content on a website also matters for search engine optimization (SEO) purposes, building brand voice, and more. As you work to draft written content for […]
