About 45 percent of the population in the modern world uses social media on a regular basis. While the primary use of social media may be to stay connected to others, people are also looking to social media to find out about businesses, including eye care service providers. Here is a look at a few good reasons to build a good social media marketing strategy for your optometry practice.
1. Patients often look to social media to get a “feel” for your practice.
When a social media page is well-created and the owner appears to be active, patients and prospects can go to your profiles to get an idea of what your practice is all about. Regular posts about your practice, patient experiences, and other pertinent information build your brand persona. Numerous people turn to social media profiles and pages to get an idea of what practitioners are like before they decide they will trust them for treatment.
2. Social media marketing can generate lead traffic to your site.
Building your social media pages on sites like Instagram, Twitter, and Facebook gives you the opportunity to share pertinent information that leads back to your website. For example, you can create posts about new optometry services you have to offer, information about certain eye conditions, or otherwise and those posts can contain links to your website.
3. Using social media makes you seem more accessible to the average patient.
Social media is all about building connections, and the same holds true for businesses that take the time to establish good presences on social media. When potential patients or existing patients have the opportunity to communicate with you on social media, it makes your optometry practice seem accessible. For example, if you have an active messenger on Facebook (used by 68 percent of adults) and take the time to respond to queries, both prospective and existing patients will appreciate how easy it is to get in touch with your practice. About 71 percent of people who have a positive experience with a service provider on social media will recommend the service provider to people they know.
Work with Digital Marketing Pros for Your Optometry Practice
While managing social media marketing can be an added layer of responsibility, it can be invaluable for your optometry practice. If you need expert advice about your digital marketing strategy, reach out to us at the Digital Healthcare Professionals for advice.