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Why Is Tracking Your Dental Practice Website Performance Important?

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When you have a custom website built for your dental practice, this is only one step in your digital marketing plan. Tracking the website’s performance is a vital next step. However, many dental practice managers simply have a nice website created and hope for the best without ever keeping tabs on the site data after launch. Take a look at a few reasons why tracking your website’s performance consistently is important.

1. Make sure your SEO strategy is working

Implementing a search engine optimization (SEO) strategy is the key to getting your dental practice website noticed on search engines. However, once you strategize and set your plans in motion, it will be important that you monitor items like how site traffic is going and if the right web searchers are finding your site. If you see no changes, you may have to revisit your SEO strategy and adjust.

2. Make sure visitors have a good experience

One piece of data your performance report can yield is how long visitors spend on your website. If you have a high bounce rate (a high rate of quick visits with no interaction), it could be an indication that something is wrong with the website and needs to be addressed. For example, if a page is not loading properly, this can cause the site to look untrustworthy, which could lead to a high bounce rate.

3. Make sure your website is converting traffic

The website you have built for your website is in place for an important reason: to attract potential patients to your practice. If you see a great deal of site traffic but not a lot of new patient interactions, this, too, can be a sign that something about your website is not doing its job. For example, if visitors are not able to find contact information quickly, this could lead to low visitor conversions.

Talk to Digital Marketing Professionals

At Digital Healthcare Professionals, we understand just how vital it is for clients to know how their websites are performing. Therefore, we provide monthly reporting that provides an in-depth snapshot of performance from month to month. Need help with your dental practice website? Reach out to discuss your needs and get a custom quote.

Narrowing Down Your Needs: Marketing Goals in Optometry

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Despite all of the advice out there about marketing, it’s still common to come across businesses that have a hard time defining what they’re looking for. Part of this phenomenon stems from confusion about what your ROI should be from each marketing campaign (because ROI is often far less straightforward than it seems). The other part is often a failure to think through each key metric. If you’re interested in better marketing in San Diego, CA, we’ll give some tips for optometrists who are serious about hitting their marketing goals.

1. Consider All of Your Options

Optometrists have a very special skill set. When it comes to marketing, there needs to be plenty of consideration paid to how your talents can match the needs of different populations. For instance, if you want to make 10% more revenue this year, you have to define where that money is coming from:

  • Upgrades: Are you hoping to sell new services to your existing clientele?
  • New patients: Do you want to make more appointments with new patients?
  • Engagements: Can you make money by giving speeches?
  • Research: Would new research generate better partnerships or sponsorships?
  • Consulting: Can you use your talents to do part-time consulting for major organizations?

All of these are new initiatives, but the marketing goals of each one will vary considerably from one option to the next.

2. Consider Your Parameters

Parameters in marketing can frustrate even the best marketers, largely because they are subjective to each business. Let’s say that you run an SMS campaign for your patients where you send reminder texts before their appointments. This campaign results in higher customer satisfaction but seemingly no new referrals. If you declare this campaign a waste of time and money because there was no direct correlation to a boost in income, you can easily miss out on how the extra consideration for your patients resulted in better retention, easier upsells, and (eventually) new referrals.

3. Find the Right Partner

Optometry marketing in San Diego, CA demands time and energy that most offices simply don’t have to spare. If you’re looking for professionals who can dive straight into a project, determine what you need, and then get to work, contact Digital Healthcare Professionals for your best chance of success.