What You Can Learn from Your Number One Competitor’s Web Presence

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If you’re an optometrist in San Diego, you may only think about your web presence so often. However, there is a lot to consider when it comes to how your prospective customers are interacting with you and your competition when they’re online. We’ll look at what you can learn from your number one competitor, and how it might help you ramp up your digital marketing strategy.

Fast Glances

When you search for optometrists in your neighborhood, it pays to see who is popping up immediately. In some cases, it might be a subpar competitor with bad reviews and paid advertising. In other cases, it might be an optometrist that’s siphoning away business from you patient by patient. In the latter case, they might have great reviews and a killer website, one that is slowly costing you.

Rethinking Your Website

Your goals might be relatively modest when it comes to improving your optometry practice. For instance, you might want to increase revenue next year by 10%. Or you might hope to double your patient base in six months and open three new practices in 12 months. No matter what you’re going for, though, investing in your website is a message to your customers.

A better website presence shows them that you’re paying attention to what they’re searching for and what they need to know. From your operating hours to your invoicing, the more tools you can put online, the more functional your business will be. It may not be the deciding factor for a patient to choose you, but it’s all important when it comes down to their experience.

Digital Marketing for Optometrists

Digital marketing for optometrists in San Diego, CA is not like digital marketing for a toy store. The stakes are different, and so is the industry. Your biggest competitor may very well get all of their business through word of mouth, choosing not to have a website at all. This is not a reason to ignore your web presence, though. At Digital Healthcare Professionals, we can tell you with certainty that putting the time and effort into everything from your website menu to your social media responses all have an effect on your bottom line.

How Much Does SEO Affect Revenue for Dentists?

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If you’re a dentist, you likely wonder how your website’s SEO affects your bottom line. You might also ask a variety of questions about the type of time, money, and effort to spend on it. For instance, if most of your referrals are word of mouth, do you really need to keep up with Google’s ever-changing list of requirements? We’ll look at the crux of the matter and what kinds of resources a dental practice would need to part with to improve their website’s SEO in San Diego.

Mastering SEO in the Dental Industry

Search engine optimization for San Diego dentists refers to the work you need to do to stay on top of search engine rankings. So, if someone searches for dentists in the Gaslamp District, your practice would be the one to pop up if you fit the search criteria.

If you don’t happen to come out on top, the next questions are about which practices are coming up and how their business is faring. So let’s say that Dr. Smith, DDS is constantly outranking you, no matter what you do. If you call the practice and find that you can’t get an appointment for the next six months, it may have something to do with how they’re implementing SEO.

SEO and the Bottom Line

It’s not always easy to connect your bottom line with SEO. Yes, you can ask people where they heard about you, but you won’t know how many direct referrals could be traced back to the popularity of your website. What’s often more important about your SEO is the care that you put into the website. If you know that your patients are going to look up facts about you, you’ll want to provide them with a site that is not only accurate but easy to navigate and stuffed with content that they can actually use.

Marketing in San Diego

If you’re looking for marketers in San Diego, CA who understand the landscape out there, Digital Marketing Professionals can help. We’re here to give you the tips you need, especially as search engine algorithms adjust to changing search patterns. Contacting us today is a step in the right direction, particulary if you want to build up your client base.

Fine-Tuning Your Demographics: How Optometrists Can Take a Deeper Dive

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Marketing for optometrists can look relatively straightforward from the outside. For instance, if you work in a city that attracts the retiree crowd, then your advertising will focus on issues like glaucoma or cataracts. If you’re in a city with plenty of young families, you’ll likely advertise sales on eyewear for kids. However, there are ways to take a deeper dive and filter your customers so you can say the right things to the right people.

One to One

The goal for optometrist marketing in San Diego, CA these days is to get as close to one-to-one as you can get. Ideally, you would alert a fashionista that the perfect pair of frames has gone on sale for them based on their facial measurements and style preferences. In the real-world, this is a tough ask for optometrists — especially if they work with patients from a variety of backgrounds. However, filtering by location, income, age, and even insurance coverage can all go a long way to fine-tuning your demographic.

Needs and Wants

Once you start tinkering with your lists, it’s a matter of considering the needs of your patients. So, a young professional with a starter job may have a very different budget and priorities than a retiree who needs cataract surgery. With every new marketing initiative, you have to think about the people on the list will receive the messages. Consider how the parent of a teenager would react to a postcard with a picture of a toddler on it. Or how a senior on a fixed-income would feel if they visited your website only to see pages splashed with photos of expensive designer frames.

Optometry Marketing in San Diego, CA

There’s a lot to consider if you want to redefine your target audience in San Diego, CA, but the basics are easy to understand. The goal of a marketer is to reach out to the local audience and get their brand noticed. If you need a staff with expertise in this matter, the staff at Digital Healthcare Professionals can help. Our marketers specialize in local healthcare practices. We understand not only what you have to offer, but how different people are likely to react to different products and services.