3 Things Patients Learn from a Healthy Social Media Presence for Your Optometry Office

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You don’t have to look too closely to see all the ways in which social media has evolved society and our lives. Every day, there are 3.5 billion active social media users around the globe, which is nearly half of the entire planet’s population. If your optometry practice has yet to develop a social media marketing plan, you may be missing out. Here is a look at just a few of the things patients can learn when you have a healthy social media presence for your optometry office.

Patients learn what services you have available.

Optometry services are not all the same. Providers can have different areas of specialty, some offices have an optics center, and the patients treated can differ. Being poised on social media with a good presence allows you the opportunity to show what kinds of services your office offers. For example, if you offer Lipiflow treatment for dry eye, laser cataract removal, or specific care for pediatric patients, these would be services you could highlight on your social media pages.

Patients learn your general brand personality.

Your brand personality sets you apart from the rest. When you are active o social media, it gives people the opportunity to get to know your brand, who you are, and the kind of personality they can expect. When it comes to looking for service providers in the medical field, having a provider who seems familiar can make every in-person interaction much more comfortable.

Patients learn how responsive you are to patient concerns.

Responsiveness yields a human touch to your optometry brand, and social media gives the opportunity to be even more responsive than just by phone. Patients frequently interact with care providers on their social media pages, within their posts, and via the integrated messaging system. When a patient feels that you are accessible and responsive, it fosters a sense of trust.

Get Help with Your Digital Marketing Plans as an Optometrist

With a good digital marketing plan in place, your optometry website can gain much more traction digitally and in the real world. If you need assistance with getting your optometry website noticed, including by maximizing your reach through social media, reach out to us at Digital Healthcare Professionals for more information.

 

https://www.oberlo.com/blog/social-media-marketing-statistics

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Is Your Dental Website Properly Utilizing SEO?

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Every single second, about 74,000 search terms are being keyed into search engines like Google. When these search terms get keyed in, there is one element that primarily dictates what an internet user sees displayed before them on a search engine results page (SERP). Search engine optimization (SEO) allows search engines to determine precisely what websites are worthy of being displayed higher on the list.

While many dentists do have a website, many also fail to recognize the importance of SEO to their success online. Here are a few things to consider about using SEO properly for your dental practice’s website.

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Facts About the Effectiveness of SEO

Did you know that 67 percent of web users will click on one of the first five results they see on a SERP? Yet, more than 90 percent of web content does nothing to help rank a website on a SERP. These big numbers go to show how important SEO can be for your website but also just how few website owners create content with the intent of garnering more traffic due to SEO. A well-optimized website will:

  • Have specific key terms and phrases worked into the content
  • Excellent metadata and metal titles with SEO incorporation
  • SEO-based imagery and graphics

SEO Mistakes Dental Websites Owners Make

Making mistakes with SEO is so easy to do, especially if you only have a basic understanding of the concept. SEO is about more than just keywords; numerous facets of optimization affect the overall quality of an SEO plan. Some of the biggest mistakes dentists make with their website include:

  • Keyword stuffing, which can actually lower your rankings on SERPs
  • Not utilizing all parts of their website to build a comprehensive SEO strategy
  • Assuming simply SEO alone will help give a website a boost

Get Expert SEO Assistance for Your Dental Website 

When it comes down to it, many dental professionals are so busy tending to the needs of their patients that tweaking dental website SEO is a task that falls by the wayside. Thankfully, finding someone to help you up the effectiveness of your website so it is both searchable and user-friendly is not hard. Reach out to us at Digital Healthcare Professionals to discuss how we can help you make sure your practice’s website is properly optimized for online markets.

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How to Handle Online Reputation Management as a Dentist

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As a medical professional, your reputation means everything. If patients lose trust in you as a dentist, it can have a detrimental effect on your career. In the age of the Internet, complaints about a medical professional are easier than ever to establish, and these online complaints can do a lot of harm. Reputation management is all about doing all you can to maintain a positive image for prospective patients in spite of the occasional negative feedback. Here are a few tips to help you along.

Pediatric Dentist looking at patient

Build your online presence on more than one avenue. 

Online presence is key as a dentist with most patients seeking information from the internet before anything else. However, you do want to make sure you have a healthy online presence in more than one respect. Make sure your profile is registered on some of the top medical professional websites like Healthgrades and get your business listed on Google, Facebook, and Twitter. The more places you are search listed, the more traction you can garner as an entity. However, when you are poised on multiple sites, a few negative reviews on one will not look so bad if you have all good feedback somewhere else.

Be responsive to negative reviews of feedback online.

No dentist is going to make every patient happy all the time. So negative reviews are bound to happen. When they do, make sure you maintain a professional persona online by being responsive to those reviews both publicly and privately. For instance, if you get a negative review on your dental practice’s Facebook page, respond with a quick apology and an offer to the reviewer to reach out to you to discuss their concerns. Doing so shows other onlookers that you care about the patient’s negative experiences and wish to make the situation better.

Encourage positive reviews from happy clients.

People do pay more attention to negative reviews; it’s human nature to notice complaints first, especially if the complaint is about a care provider you may be considering yourself. With that being said, it is easy to understand why you want as many positive reviews as possible. Positive feedback counteracts the negatives. For example, if you have 20 positive reviews and one patient with a complaint, a prospect is more likely to feel your services are fine. Encourage all of your happy patients to leave a positive review.

Work with a Digital Marketing Agency for Your Dental Practice

The better you build your online reputation as a dentist, the more successful your practice can be. If you need help or advice, reach out to us at Digital Healthcare Professionals to discuss your marketing strategy.

3 Ways a Good Social Media Marketing Strategy Benefits Your Optometry Practice

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About 45 percent of the population in the modern world uses social media on a regular basis. While the primary use of social media may be to stay connected to others, people are also looking to social media to find out about businesses, including eye care service providers. Here is a look at a few good reasons to build a good social media marketing strategy for your optometry practice.

1. Patients often look to social media to get a “feel” for your practice.

When a social media page is well-created and the owner appears to be active, patients and prospects can go to your profiles to get an idea of what your practice is all about. Regular posts about your practice, patient experiences, and other pertinent information build your brand persona. Numerous people turn to social media profiles and pages to get an idea of what practitioners are like before they decide they will trust them for treatment.

2. Social media marketing can generate lead traffic to your site.

Building your social media pages on sites like Instagram, Twitter, and Facebook gives you the opportunity to share pertinent information that leads back to your website. For example, you can create posts about new optometry services you have to offer, information about certain eye conditions, or otherwise and those posts can contain links to your website.

3. Using social media makes you seem more accessible to the average patient.

Social media is all about building connections, and the same holds true for businesses that take the time to establish good presences on social media. When potential patients or existing patients have the opportunity to communicate with you on social media, it makes your optometry practice seem accessible. For example, if you have an active messenger on Facebook (used by 68 percent of adults) and take the time to respond to queries, both prospective and existing patients will appreciate how easy it is to get in touch with your practice. About 71 percent of people who have a positive experience with a service provider on social media will recommend the service provider to people they know.

Work with Digital Marketing Pros for Your Optometry Practice 

While managing social media marketing can be an added layer of responsibility, it can be invaluable for your optometry practice. If you need expert advice about your digital marketing strategy, reach out to us at the Digital Healthcare Professionals for advice.

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4 Things the Modern Patient Looks for in an Optometrist’s Website

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When the internet first started out, there really wasn’t anyone looking for specific information online. Over the years, however, the worldwide web has grown to be the most pertinent place for prospective patients to go to look for information, including prospective optometry patients. Here is a close look at a few things modern-day internet searchers expect to see when they land on an optometrist’s website.

1. Detailed information about services offered.

Naturally, you should provide a list of the services that you provide at your practice. However, the modern-day prospective patient is going to be looking for more in-depth information about what services you offer. For example, simply stating that you offer pediatric exams is no going to be as attractive as explaining your pediatric eye exams and why you are a trustworthy provider.

2. Clear information for prospective patients.

Patients who get online and look for an eye doctor in their area are going to want a clear listing of things they would want to know as your patient. Some items that are important to include on your optometry website include:

  • Your exact location, including a map or directions
  • What types of insurance or payments you accept for services
  • Your business hours
  • What to expect when a patient comes in for a visit
  • Links to forms for new patients
  • What services you are equipped to handle in-office

3. Professionalism and expertise.

It may come as a bit of a surprise, but roughly 1 of every 20 internet searches is related to health information according to Google. The modern-day optometry patient is likely going to get online and look for information about the issues they experience, and they will expect to see details from true professionals. Your blog is a good place to provide your expertise and poise your practice as a trustworthy establishment looking to share reliable eye health information.

4. Easy points of contact and convenience.

For a long time, contacting any kind of healthcare provider would typically involve a phone call. However, the modern optometry patient may expect more convenient points of access and a higher level of convenience. For instance, it can be convenient for patients if they can request an appointment online or send a chat message to ask about a particular service offering.

Hone Your Optometry Practice Website with the Help of Professionals

Your website is usually the first impression prospects get of your practice, so making sure it delivers what is expected is ever-important. Reach out to us at Digital Healthcare Professionals for professional help to get your website up to par with your competitors.

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The Three Most Important Facets of an Optometry Office Marketing Strategy

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You pour a lot of time and effort into making sure your optometry patients have everything they need from you as a service provider. However, keeping a consistent stream of new patients coming to your office for treatment is important for your revenue as a professional. Many optometrists disregard the effectiveness of a good marketing strategy because their services are such a necessary thing within a geographic area. A good marketing strategy can take your business operation from just necessary to all-out popular. Here are three facets of the best optometry office marketing strategy.

A Well-Curated Brand

Brand image is extremely important in the medical industry. As a healthcare service provider, even you have a brand image, but it must be properly honed to do its job. A well-curated brand image is beneficial for a marketing strategy because:

  • It helps keep you recognizable in a saturated industry
  • It helps convey the message that your service knows what it’s doing
  • It helps build credibility

Your brand image is more than just a nice logo or slogan; it is all about how you appear in the eyes of both prospects and current patients. Logos, slogans, service imagery, and even things like employee uniforms can build a brand image.

An Optimized Website

The majority of people who need help from an eye doctor these days are goings to get online and look up your optometry office before they ever make a call. These people will be looking for things like:

  • What kinds of services you have available
  • What types of payments your office accepts
  • What kind of office you run

If you do not have a nice, optimized website, you will have a lot of issues with your office website never being found. Or, when it is found, those visitors may not be impressed with what they see. Both issues can hurt your ability to gain new patients.

A Digital Marketing Plan

Marketing should be a two-pronged thing; you must have a good real-world marketing plan and a digital marketing plan. Lacking in either or can affect the effectiveness of the other. For example, if you have a commercial produced to be played on local radio stations, those who hear that ad will likely go online and check you out. Therefore, your digital marketing plan can be just as important as the rest of your strategy.

Overall, marketing your optometry office effectively can give you a better opportunity to serve new patients, grow your business, and build new revenue. Reach out to us at Digital Healthcare Professionals for a consultation.

3 Ways a Blog Can Be Your Smartest Marketing Strategy as a Modern-Day Dentist

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  About 80 percent of dental school student graduates will be well on their way to having their own practice within five years of graduating. In modern-day dentistry, one of the very first things any practice owner should do is to create a well-optimized dentistry website to represent their office and services provides. Of course, this website should provide all the necessities, such as services offered, location information, and more, but the blog is just as important. Here is a look at why integrating a blog on your dentist’s website could be one of the best decisions ever.

Pose Yourself as a Trustworthy Professional in the Industry

The failure rate of dental practices is not that high; just over 2 percent according to some statistics. Just the same, however, you have a LOT of competition. In order to succeed as a dentist, you must pose yourself as a professional with a lot of insight into oral health care, and a blog can help you do just that. By filling your blog with reliable, factual information clients could be looking for, you automatically paint yourself as someone who knows what they are doing.

Ensure Your Website Gets Noticed in Search Results

A hidden function of the blog on a dental website is to help boost the site on search engine results. A regularly updated blog with excellent content and specific industry-related keywords can really get the site boosted on results pages.

Connect with Your Patients and Build Your Client Base

Patients often look for information about oral health concerns online before they ever call the dentist. Your blog can grow to be the go-to place for patients to get the latest information. You can use your blog to discuss the latest news in dental health, changes to expect within your practice, and concerns patients generally have. All this can bridge a strong connection to your patients that they will appreciate.

Work with a Digital Marketing Company for Help for Your Dentist Office

The blog may not seem worthy of your time and attention, but this one little website implement can totally evolve the traction of the site and your services. Reach out to us at Digital Healthcare Professionals to get a custom quote for your dentist office website optimization today.

 

https://henryscheinequipmentcatalog.com/content-library/starting-practice-ownership/

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4 Reasons Your Optometry Practice Website May Not Be the Getting Web Traffic You Need

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The website you have published for your optometry website should be the ideal lead-in for prospects. However, if traffic numbers are not where they should be, there are some likely reasons behind the problem.

1. Your website is not as functional as it should be.

If there is one thing that can send a visitor to your optometry website off in another direction, it is a dysfunctional website. Every detail should be ironed out, including the functions of links and buttons, videos and slideshows that should be working, and any graphics you use.

2. Your website is not properly optimized using SEO best-practices.

SEO best practices involve incorporating the right keywords and phrases, optimizing visual content, and more. Bad traffic numbers are most often a sign that something with your SEO strategy is not up to par with everyone else.

3. Your blog is not extensive enough to draw organic traffic.

About 80 percent of people online interact with two things: social media and blogs. This speaks volumes about why your optometry blog should be carefully curated, valuable to visitors, and extensive. Blogs have the ability to fetch a 434% increase in indexed pages on search engines. Plus, the general statistic is that companies that have a nice blog can see an astounding 67% more leads in a single month than companies that neglect their blog. Your blog is vital, and in many respects, it can be your secret weapon as an optometrist looking for more traffic.

4. Your website is not optimized for local web traffic.

Yes, you want your website to be globally recognized on the world wide web, but your local traffic is just as important. In fact, your local traffic numbers should be outweighing global numbers unless you hit luck and gain a massive following for your practice from a wider base of consumers. If your site is not optimized to attract local visitors, your traffic numbers can be dreary.

The traffic you get to your optometry website can make all the difference in how well your practice grows and flourishes and stays relevant for the years to come. Reach out to us at Digital Health Professionals to learn how we can help.

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3 Mistakes You May Be Making with Your Optometry Website

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Eye health services are necessary within a community, and you may attract a lot of patients simply because you exist. However, if you truly want to see your vision care center flourish with new patients, it is all about proper marketing and website design is a huge part of that. Take a look at just a few of the mistakes you may be making with your optometry website that could be sending people off in another direction.

The imagery on your website does not match the industry.

A good website is always filled with nice imagery. However, you have to be so careful when selecting the proper images for your optometry website. Otherwise, you could portray visuals that do not align with such a high-end, important service. Likewise, it is best if the images chosen align with your brand. If the images are not what they should be, it can be off-putting to visitors and send them in a different direction.

You do not have a blog incorporated on your optometry website.

The blog incorporated on the optometry website does a lot of things:

  • It provides valuable information for visitors
  • It establishes you as a knowledgeable professional in the industry
  • It helps improve your website’s SEO
  • It brings in organic web traffic from people looking for eye health information

The website is not as functional as it should be.

a dysfunctional website is always deemed as untrustworthy in the eyes of a visitor. Untrustworthy is not the message you want to send when people are looking for someone they can trust for eye health care and eye health information. The slightest kinks and quirks with your website must be worked out before it goes live.

Let’s Talk About Amping Up Your Optometry Website with a Better Digital Strategy 

When you have so much to tend to within your eyecare practice, it is easy to make big mistakes with your digital marketing plan. If you need help with your optometry website, it may be best to trust professionals for help. Reach out to us at the Digital Healthcare Professionals for advice.

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3 Ways to Enhance Your Dental Office’s Digital Marketing Strategy

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Your dental practice is a valuable part of the community, but you should have a stellar online presence just the same. Here is a look at a few ways to enhance your dental office’s digital marketing strategy.

Make your website discoverable with improved SEO.

Attracting new patients to your dental practice means you have to be vigilant about SEO. About 75 percent of people who search online for a product or service will not go beyond the initial first page of search results. If you do not have good SEO on your practice’s website, this means the site is likely listed somewhere beyond the first pages. Unfortunately, this also means that 75 percent of searchers will never see your website because they will never go beyond that first page of results they are shown.

Be more attentive to your social media pages.

Social media is ever-important for the brand image of a company, but it is often neglected as unimportant when it comes to health service providers like dental offices. If you want to make sure your digital marketing strategy is staying in line with others in your service arena, social media is a big deal. Boost your social media marketing strategy for your dental practice by:

  • Creating business pages on the most pertinent platforms, such as Facebook, Instagram, and Twitter
  • Posting on your social media profiles on a regular and predictable basis
  • Responding to incoming comments and questions from followers

Customize your blog for your target audience.

The bog is such an important part of your dental practice website. You will gain a lot of organic traffic from people looking for information related to your industry, but you can also utilize the blog as a way to inject more SEO into your website overall. Take the time to establish a well-designed blog, fill it with valuable information, and update the blog on a regular basis.

Talk to us About Digital Marketing Strategies for Your Dental Practice

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With so much focus on customer care, it can be difficult to find the time to handle a full strategy on your own. If you need help with your digital marketing strategy, reach out to us at Digital Healthcare Professionals for assistance.