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Geo-Targeting for Dentists: How to Increase Your Local Customer Base

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You’ve probably heard the term geo-targeting. You may even realize that it’s a marketing term that means aiming your advertising content toward local traffic. But how can you use geo-targeting to help increase the amount of business that frequents your dental practice? As a business owner, you have many options for geo-targeting. We explain several of them below.

Build a Geo-Fence

A Geo-Fence is best described as a virtual perimeter around a real-world location. For example, with help from a digital marketing firm such as Digital Healthcare Professionals, you can designate a physical area that encompasses the location of your dental practice. When a visitor with a mobile device steps inside that perimeter, they trigger your geo-fence, meaning they begin receiving ads for your business for up to 30 days. You can put whatever you like in those ads, such as a coupon for a free cleaning or dollars off a dental procedure of choice. You can erect your virtual geo-fence wherever you want, including the blocks around your competitors’ offices, too.

Add Your Location To Your SEO

It’s difficult to find high-performing search engine keywords these days without spending tons of money. However, by adding your office location to popular terms that people search for on Google, you can optimize your search engine results for local business affordably. For instance, if a majority of people are searching Google for “best dental office near me,” you can cash in on that term by using “best dental office near me West Main Street, Paducah.”

Localize Your Landing Page

Because geo-targeting lets you read the visitor’s location when they click through to your site, you can create location-specific landing pages for different demographics. As an example, a visitor that pings from a nearby suburban neighborhood may see a page that’s slanted toward preventive dental care for families. Alternately, a visitor who pings from a business park across town may see a page dedicated to improving the appearance of adult smiles. The more you learn about the prospective clients who visit your site, the better suited you are to appeal to their needs. This is what geo-targeting is all about. We can get you started. Contact Digital Healthcare Professionals today.

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Improving the Search Engine Results for Your Optometry Office

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As an optometrist, you’re required to know a lot about disorders of the eye and how to care for them. You’re not, however, required to know a lot about search engine results pages (SERPS). Still, if you want to utilize your website to its full advantage, it benefits you to have an optometry site that ranks well in Google search. Therefore, it’s good to have a digital marketing firm on hand to help handle the non-eye-related aspects of your business.

What Are SERPS and Why Should I Care About Them?

Your search engine results are important because they let new customers find your business. If your optometry site is buried on page 17 of Google search, no one will ever find you there. Your optometry practice needs to rank well with Google to stay competitive. Here’s how.

Add Quality Content

To what questions do visitors to your site need answers? Figure out what questions people are Googling when looking for a local optometrist and then add content to your site that answers these questions. For instance, people may type “When Do I Need an Optometrist?” into Google search when trying to decide whether to book an appointment. This is your cue to put up a well-written article that answers this very question, with bonus points for using the question as the title.

Additionally, content posted on your site must be easy to scan quickly. This means using subtitles, bulleted lists, images, and more to your best advantage. Short paragraphs are best.

Optimize Speed

Content is king, but speed is important, too. No online visitor is going to wait minutes or even seconds for your website to load. Your site to be responsive so it loads quickly without glitching or freezing up. Using an online template that features responsive design can help you achieve this.

Optimize Images for Search

Online readers love images, but they have to be high-quality images that load easily and are interesting to view. Use alt tags in your images, and caption them using popular keywords in your niche. Doing so will help your site rank higher in Google search.

Digital Healthcare Professionals can help improve where your site falls in the SERPS. Call us today for a custom quote.