When Is It Time to Mix Up Your Social Media Strategy?

For dentists in San Diego, social media may seem like little more than a necessary evil. You might have a basic business page listing your basic services, hours, and addresses, which can help people clarify where you are and what you do. However, social media can also be a great way to not only help you land more clients but also help you retain those you have now. We’ll look at when it’s time to switch things up and why it matters.

You’re Seeing More Competition

San Diego is a big city, so you likely already know what it means to compete in your neighborhood. However, if you’re losing more clients to another practice or you’re just seeing more dentists set up in your area, it may be time to rethink your approach to social media. If you focus on the quality of your posts, you’re more likely to pop up in search engines. You can build up a larger following if you focus on recurring themes, such as helpful advice for oral health or family-friendly photos.

You Want a Different Clientele

As neighborhoods change, so too will client demands. Large families will have very different priorities than elderly people. Young professionals may care far more about what insurance you take than about the latest technology you just purchased. No matter what clientele you’re going after, they’ll likely peruse your social media pages to get a sense of what they’re signing up for. Whether they want to be assured that you’re as gentle as you are competent or they’re more interested in your pediatric specialties, gearing your content toward your desired demographic can go a long way.

Social Media Marketing for Dentists in San Diego

At Digital Healthcare Professionals, our goal is to help dentists and their staff find the best marketing strategies. Moreover, we don’t allow our clients to get stuck in a rut as the world changes around them. If you’re looking for social media marketers in San Diego who cater to small practices, contact us to learn how we take the burden off you so you can focus on revenue.