Use Analytics to Learn More About Your Customer Base: A Guide for Optometrists

There’s a lot of competition out there today in the field of optometry. And if you want your practice to stand out above the rest, a little savvy marketing is in order. You probably already have a website that’s mobile-friendly and optimized for search engine results, but how much do you know about the people who visit it daily? Knowledge is power, as they say, and the more information you can glean from visitors to your site, the easier it will be to create content that reels them in. This is where your website analytics come in.

What Are Website Analytics?

Website analytics give you a wealth of information about the users who visit your site, including:

• Where they live
• What time of day they visit
• Which pages they view
• How long they stay on a page

Analytics can tell you what actions a visitor takes after viewing a page on your website — whether they attempt to contact you or click away. They can tell you which pages are most popular and which ones cause guests to linger the longest. These are just key performance indicators that tell you more about the online habits of those people who are interested in your optometry services.

What Can I Do With Website Analytics?

Mostly, you can collect data and turn it into an effective marketing strategy. By adding forms to your site, such as requests for email addresses or surveys, you can determine whether your visitor is male or female, what age bracket they fit into, what their interests are, and what they liked about your site. Using this information, you can then tweak your site’s content to appeal to them and to others like them.

Who Can Help Me Set Up and Read My Analytics?

Digital Healthcare Professionals can answer all your questions regarding analytics for your optometry practice. We can make sure you’re using your current analytics to your best advantage, and we can help you find new solutions for gaining even more insight to the clients you serve. Contact us today to find out more.