New Optometry Practice? 4 Ways to Bring In Patients

Your new optometry practice has everything it needs to be successful except for an established patient base. Bringing in patients takes time. Aligning yourself with an experienced healthcare marketing team can help. At Digital Healthcare Professionals, we provide a range of services to our clients and give advice to optometry practices to help them expand their list of patients. Here’s what we recommend.

1. Encourage Good Reviews

Patients read online reviews when they’re looking for new healthcare providers. Encouraging your patients to write good reviews about your optometry practice can help you get the word out about how great your practice is.

• Send patients review requests over email or text after they visit your office. Link to popular review sites to make reviewing your practice easier.
• Review your online reviews and take time to respond to negative feedback. Apologize when there’s a problem and try to make it right. Learn from your patient’s experiences to improve your practice.

2. Establish Good Patient Care Routines

Take time to establish good patient care routines to ensure that each patient gets what they need from your office.

• Educate patients about the importance of routine eye visits.
• Remind patients when it’s time for their next eye appointment.
• Streamline eye exams to minimize patient time in your office.
• Maintain a comfortable waiting area for patients.
• Take time to communicate with patients and answer patient questions during visits to ensure that each patient understands their eye health.

3. Create An Informative Website

Inform your patients about your optometry office by creating an informative website. Maintain a comprehensive website that includes information about the brands of glasses sold in your showroom, services your office provides, hours and location, and a custom blog with information that can help patients take care of their vision.

4. Team Up With Experienced Digital Marketers

More than anything else, it’s important to get digital healthcare marketing services from a team of digital marketers who understand the business. Look for a marketing team that offers a range of services, including social media management, reputation management, website management, and more.

Working with experts helps get the word out about your new optometry practice. Call Digital Healthcare Professionals to learn more.