If you’re a dentist, you likely wonder how your website’s SEO affects your bottom line. You might also ask a variety of questions about the type of time, money, and effort to spend on it. For instance, if most of your referrals are word of mouth, do you really need to keep up with Google’s […]
Marketing for optometrists can look relatively straightforward from the outside. For instance, if you work in a city that attracts the retiree crowd, then your advertising will focus on issues like glaucoma or cataracts. If you’re in a city with plenty of young families, you’ll likely advertise sales on eyewear for kids. However, there are […]
Lead lists are not necessarily difficult to come by for optometrists, though quality leads are a different story. If you’re pouring money into email or texting campaigns without much luck, we’ll look at what you can do to change your strategy. We’ll look at what optometrists can do to get better leads in San Diego, CA, […]
Were you aware that 94 percent of modern patients look for reviews about a medical provider online before they schedule an appointment? This is important to remember as an optometrist because your online reputation will have a substantial impact on your profitability and ability to attract new patients. Provider directory websites can unlock a new line of access to […]
There are a variety of ways for dentists to reach out to current and prospective customers. The objective is to figure out how to best talk to people based on the platform — whether it’s print marketing or social media. The problem is that too many companies use the same strategy, forgetting that not only […]
In the digital world, content is invaluable. The words you integrate onto your dental practice’s website pages bear a lot of responsibility. The content is naturally important for sharing information, but the content on a website also matters for search engine optimization (SEO) purposes, building brand voice, and more. As you work to draft written content for […]
The internet is vast and simply posting things online for your dental practice won’t necessarily attract the local market that you need for dental service bookings. You need specialized, local digital marketing strategies like the following: Get a Custom Website There are so many generic websites on the internet these days that it’s hard for customers to […]
Marketing is such a broad term that it’s easy to get confused by what exactly it is. From there, the assumptions only get more tangled. If you’re investing in marketing as a dentist in San Diego, CA, just how much should you be making? We’ll look at why there isn’t always a straightforward answer, and what […]
When you have a custom website built for your dental practice, this is only one step in your digital marketing plan. Tracking the website’s performance is a vital next step. However, many dental practice managers simply have a nice website created and hope for the best without ever keeping tabs on the site data after launch. Take […]
Despite all of the advice out there about marketing, it’s still common to come across businesses that have a hard time defining what they’re looking for. Part of this phenomenon stems from confusion about what your ROI should be from each marketing campaign (because ROI is often far less straightforward than it seems). The other […]
