Storytelling has been a huge part of advertising since its inception. Companies are known to embellish how they came to invent their products or offer their services, creating a mystique around the brand to keep customers intrigued. The best stories invite people into the narrative, giving them a chance to take part in the journey […]
A small dental practice in San Diego is understandably focused on the nuts and bolts of their day-to-day business. Scheduling patients, sticking to the appointment times, staffing each shift, and handling the billing: these time-consuming tasks have to take center stage over content creation. However, content creation can be an important part of how a […]
Your optometry practice’s website is an important part of your marketing strategy, but is it working to draw in patients? If it’s not, you could miss out on an important opportunity to bring in new people to your practice. It helps to work with an optometry marketing professional. It’s also helpful to follow the tips below. […]
If you have an optometrist’s office, it’s more essential than ever that you make regular blog posts. Blog posts offer much more than you might think on the surface. The more frequently you post, the more positive results you can expect. Here are eight reasons why your optometrist office needs regular blog posts from your digital […]
An annual eye exam can be easy for customers to put off, especially when the pandemic knocked a lot of people off their regular routines. If you’re looking for ways to bring your clients back to the office, we’ll look at how email can help convince them to make an appointment. 1. Segment Your Audience […]
If you are looking for marketing ideas for dental offices, you have come to the right place. The competitive landscape of dental care means you must distinguish your dental practice from others. And building a strong brand is the key to doing just that. Beyond the Chair – Building a Brand for Your Dental Practice Building […]
Busy optometrists in San Diego, CA, may have any number of things on their to-do list, and this is especially true for offices with just a few members of the staff. So it’s understandable if social media reviews slip your mind, or even if you had never really considered them in the first place. However, before you […]
Opening a new optometry office in San Diego, CA, may be a lot of extra work, but it’s also the opportunity to stretch your skills and grow your staff. Whether your business is steady enough to warrant a new location or you’re growing so fast that you need more support to take care of your patients, […]
General dentists in San Diego offer similar services to their patients. After a while, it can all start to blur together for anyone doing their research on behalf of themselves and their family. If you don’t want to get swallowed up in the crowd, we’ll look at what you can do to help your digital […]
Picking the right images for your dentist’s website can be tricky. The right images will help draw in your audience and market your dental practice to potential patients. The wrong images could have the opposite effect. If you’re working with a digital marketing team, they can create a website that will accomplish your marketing goals. Below […]
