Are You Spending Too Much on Your Email Campaigns?

Email is a low-cost way for dentists to create more engagement with their patients, but let’s face it, low-cost isn’t the same as free. Plus, even if you’re doing all of the work yourself, that’s still time you could be spending elsewhere. We’ll look at a few things that you should keep in mind when you’re segmenting, crafting, sending, and analyzing the emails for your dental practice in San Diego, CA.

How Much Should You Be Making?

First things first: the most common statistics you’ll hear about marketing is 5:1, meaning you should be making about five times whatever you invest in your marketing efforts. Since email campaigns certainly fall under this category, you might be tempted to start defining your success based on this figure.

However, keep in mind that this is definitely not the only way to calibrate how well your emails are performing with your audience. Sometimes, you might need to reach out several times before you even get even a marginal response back. Consistency is usually far more important to your bottom line than straight ROI from a particular campaign.

Who Are You Talking to?

Your content is going to be pivotal when it comes to the efficacy of your email campaigns. A busy parent with three kids isn’t going to want to be reminded that just one of them needs a checkup. A distracted professional may not even pay attention to an email unless they know that your dental practice is in their insurance network. If you’re too busy sending generic messages (and you’re wondering if you’re spending too much), chances are they’re falling on deaf ears.

Digital Marketing for Dentists in San Diego

Dental marketing in San Diego, CA is very much a balance between who your patients are and what they’re looking for. Spending too much on marketing is ultimately in the eye of the beholder, but it’s likely that most dental professionals could at least use some clarification on the matter. If you’re looking for an analysis on the matter, contact Digital Healthcare Professionals for more information. We can evaluate what you’re spending, how much you’re bringing in, and how it compares to your peers in the city.