4 Ways to Make Your Optometry Website Stand Apart from Competitors

Your optometry practice’s website is an important part of your marketing strategy, but is it working to draw in patients? If it’s not, you could miss out on an important opportunity to bring in new people to your practice. It helps to work with an optometry marketing professional. It’s also helpful to follow the tips below.

1. Make your website interactive.

Interactive features on your website can be very convenient for patients, which can help win over clients interested in engaging with your office. There are many things you can do to make your website interactive. Some suggestions:

• Create forms that your patients can fill out to request an appointment.
• Set up a chat feature that will turn on after hours, so patients can reach your business even when no one is able to answer the phone.
• Add a call feature that makes it easy for patients to call your office with the touch of a button.

2. Provide eye care and eye health tips.

Offer patients eye care tips that they can read on your office’s blog. This can help your patients find answers to their questions and also help them learn new ways to take care of their eyes. Update your blog regularly to show patients your website is being maintained.

Going for long stretches of time between blog posts can make it look like your website is not being maintained, and that can sometimes give patients the impression that your office has closed.

3. Use infographics and illustrations when appropriate.

Illustrations and infographics can be useful for providing patients with eye care information. These images can also make your website more interesting, which can keep people looking at your website for longer.

4. Incorporate photos of your glasses and eye care products.

Show patients what kind of eyewear they can access when they come to your optometry practice. Post pictures of the eyeglasses in your showroom.

Your optometry marketing professional can help you create a customizable optometry website that can stand out from the other optometry offices in your community. At Digital Healthcare Professionals, we’re happy to help you create a website that you love. Call today to get started.