New Optometry Practice? 4 Ways to Bring In Patients

/0 Comments/in /by

Your new optometry practice has everything it needs to be successful except for an established patient base. Bringing in patients takes time. Aligning yourself with an experienced healthcare marketing team can help. At Digital Healthcare Professionals, we provide a range of services to our clients and give advice to optometry practices to help them expand their list of patients. Here’s what we recommend.

1. Encourage Good Reviews

Patients read online reviews when they’re looking for new healthcare providers. Encouraging your patients to write good reviews about your optometry practice can help you get the word out about how great your practice is.

  • Send patients review requests over email or text after they visit your office. Link to popular review sites to make reviewing your practice easier.
  • Review your online reviews and take time to respond to negative feedback. Apologize when there’s a problem and try to make it right. Learn from your patient’s experiences to improve your practice.

2. Establish Good Patient Care Routines

Take time to establish good patient care routines to ensure that each patient gets what they need from your office.

  • Educate patients about the importance of routine eye visits.
  • Remind patients when it’s time for their next eye appointment.
  • Streamline eye exams to minimize patient time in your office.
  • Maintain a comfortable waiting area for patients.
  • Take time to communicate with patients and answer patient questions during visits to ensure that each patient understands their eye health.

3. Create An Informative Website

Inform your patients about your optometry office by creating an informative website. Maintain a comprehensive website that includes information about the brands of glasses sold in your showroom, services your office provides, hours and location, and a custom blog with information that can help patients take care of their vision.

4. Team Up With Experienced Digital Marketers

More than anything else, it’s important to get digital healthcare marketing services from a team of digital marketers who understand the business. Look for a marketing team that offers a range of services, including social media management, reputation management, website management, and more.

Working with experts helps get the word out about your new optometry practice. Call Digital Healthcare Professionals to learn more.

3 Outstanding Content Ideas for Your Dental Office Blog

/0 Comments/in /by

Your dental office blog helps bring new patients to your website. Publishing new, relevant on a regular basis helps show patients that your dental office is active and here to serve customers.

Choosing good titles that can help answer patient questions, promote your dental office and show that your dental skills are top-notch is important. At Digital Healthcare Professionals, we can help with that.

We publishcustom dental blogs for our patients to ensure that their blog content is good for marketing and good for their patients overall. Below are three examples of the type of content that you can publish on your dental office blog.

1. Frequently Asked Questions

Make a note of the questions that patients ask most often. What are patients most confused about, or what services interest them the most? Post articles that answer questions that patients have and help dispel common patient myths.

Maybe parents think their children don’t need their first dental appointment until they’re three or four years old, or perhaps your patients think braces cost far more than they really do. These are just a few things you can help clear up with good content on your blog.

Speak with your phone staff, hygienists and other dental office staff to find out which questions are most common, and which topics come up most frequently. Think about your own daily interactions with patients as well, and use this to inform your blog articles.

2. Promotions

Do you offer a new patient discount? Or, does your dental office accept payment plans for big procedures? Does your dental office provide services that many people are unaware of? Promoting services and affordable dental prices can help bring patients to your office.

3. Oral Hygiene Tips

Patients have to manage their oral hygiene on their own, brushing their teeth at night and flossing during the day. Many patients struggle with maintaining good oral hygiene. Some patients don’t brush their teeth for long enough, while others have trouble flossing correctly. Posting oral hygiene tips on your website makes your blog more useful to patients and helps bring traffic to your page when you use relevant keywords.

Need Help Maintaining Your Blog? Talk To The Professionals

Make your blog successful. Align yourself with adental office marketing professional. Call Digital Healthcare Professionals today.