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3 Super Effective Ways to Market Your Optometry Practice

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You have your optometry practice up and running. Now what? Marketing! That’s what. It’s not a “you build it, and they will come” proposition. In most cases, they won’t because there’s too much competition out there for that. So what can you do to get patients into your seats?

3 Super Effective Ways to Market Your Optometry Practice

You probably have some sort of marketing plan in place. But you can’t stop there. Marketing is an ongoing process. Here are some unique ideas to add to your current marketing campaigns.

1. Video

Video marketing is phenomenal. It can be used in so many ways.

  • Educational Videos

These can be used to educate your current patients. They can also be used to build your brand and brand authority by putting out videos educating the public. These branded videos then link back to your practice. And this is how they help you gain new patients.

  • Google Business Profile, Website, and Blog

Videos can also be used on your Google Business Profile, website, and blog. Talk about repurposing!

  • YouTube and Social Media Pages

You can start a YouTube Channel and share your videos there, as well as all your other social media pages. Again, repurposing!

The possibilities are pretty much endless.

Your video topics could include “what is” topics of interest, anything vision-related, trending topics, new optometry tools and techniques, etc.

2. Pay-Per-Click PPC

OK, so Google, Facebook, and other PPC ads aren’t all that unique marketing ideas. But they are oh-so effective. And they provide you with quick, immediate results. So make sure you are using this option. And if you don’t have the time or don’t know how it’s worth the money to pay a professional to do it for you.

3. Forum Participation

This is something most people don’t do. However, participating in forums is a great way to build trust, and that will help you gain new patients. It will also help you build your practice’s reputation and authority in the industry.

This is how it works. You can find forums like Reddit and any other forum that your patients and potential patients frequent. You join the group and answer questions, offer advice, and make recommendations based on the topic, mentioning that you are an optometrist.

Some forums will allow you to link back to your website, and some won’t. But people will appreciate you helping them. So, even if they don’t allow linking, people will still ask to contact you directly because you have shown that you are knowledgeable. And because you helped them, they trust you. Then you can give them your details and take it from there.

What’s Next?

Don’t let a good marketing opportunity go to waste. If you don’t have time or would like a professional to do it for you, please Contact Digital Healthcare Professionals today.

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When Is It Time to Mix Up Your Social Media Strategy?

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For dentists in San Diego, social media may seem like little more than a necessary evil. You might have a basic business page listing your basic services, hours, and addresses, which can help people clarify where you are and what you do. However, social media can also be a great way to not only help you land more clients but also help you retain those you have now. We’ll look at when it’s time to switch things up and why it matters.

You’re Seeing More Competition

San Diego is a big city, so you likely already know what it means to compete in your neighborhood. However, if you’re losing more clients to another practice or you’re just seeing more dentists set up in your area, it may be time to rethink your approach to social media. If you focus on the quality of your posts, you’re more likely to pop up in search engines. You can build up a larger following if you focus on recurring themes, such as helpful advice for oral health or family-friendly photos.

You Want a Different Clientele

As neighborhoods change, so too will client demands. Large families will have very different priorities than elderly people. Young professionals may care far more about what insurance you take than about the latest technology you just purchased. No matter what clientele you’re going after, they’ll likely peruse your social media pages to get a sense of what they’re signing up for. Whether they want to be assured that you’re as gentle as you are competent or they’re more interested in your pediatric specialties, gearing your content toward your desired demographic can go a long way.

Social Media Marketing for Dentists in San Diego

At Digital Healthcare Professionals, our goal is to help dentists and their staff find the best marketing strategies. Moreover, we don’t allow our clients to get stuck in a rut as the world changes around them. If you’re looking for social media marketers in San Diego who cater to small practices, contact us to learn how we take the burden off you so you can focus on revenue.