Tips to Optimize Your Optometry Practice’s Home Page

Your home page can be a proverbial goldmine for prospective, new, and current patients. From your practice hours to your specialties, you can help people answer questions as they decide everything from when to leave for their appointment to whether you can help them with their child’s myopia. Here, we’ll look at a few ways to optimize your homepage so that you can come out above the rest.

Start with Patient Needs

The homepage needs to be designed for patients and what they want. This is a difficult one for many optometry practices to do, likely because they’re so busy thinking about what will get them to the front page of Google. Or, more likely, optometry practices don’t have the time to devote to digital marketing in San Diego, CA. 

So you need to consider not just why people visit the page but also how their eyes scan for the information. If you’re at a loss, it’s critical to consult patient feedback. Are people unsure which turn to take to make it to the office? Are they mostly older people who can’t find your hours on the site? Or are they mostly busy parents who don’t have time to search for your services? These questions can help you decide not just the information you put on the home page, but also the layout of the information.

Breaking the Norms

There are a few major trends with digital marketing for optometry professionals. Most sites feature stock photos, reviews, and a menu of different services. They may or may not use artificial intelligence to write the text, but as a general rule, the graphics and the wording are usually fairly nondescript. If you want to stand out, you may want to include photos of the staff, patient stories, or unique reviews to help set you apart.

Finding Your Stride

The truth is that home page optimization changes very quickly, especially as new technologies and advertising options pop up. If you want to keep up with it all, you’re going to need to devote a lot of time to it. If you’re too busy helping patients and keeping your revenue on track, consider how the staff at [practice_name] can tweak your homepage in San Diego, CA whenever there’s a new twist in the digital world.