Should You Open a Second Optometry Office?

Opening a new optometry office in San Diego, CA, may be a lot of extra work, but it’s also the opportunity to stretch your skills and grow your staff. Whether your business is steady enough to warrant a new location or you’re growing so fast that you need more support to take care of your patients, we’ll look at what you need to consider before you’re ready.

Location, Location, Location

The question of location can be trickier than it first appears, especially if you’re bursting at the seams right now. If you open too close to where you are now, you can end up drawing business away from your original practice after seeing an initial uptick with both locations. If you open too far away, your primary demographic may find the second location too inconvenient to get to.

One of the best things to do is examine where your patients are now and which patients you’re liable to miss, thanks to where you are in town. San Diego is a patchwork of neighborhoods, and competition can be fierce, so it’s important to consider everything from patient loyalty to traffic patterns.

Challenges Ahead

You already have some idea of how zoning laws, employee hiring, rental agreements, and city planners can get in the way of opening an optometry office. The problem is that your experience can vary widely depending on where you open. If you were met with nothing but clear skies the first time around, it’s important not to make assumptions the second time around.

Digital Presence in San Diego

Your digital presence will have a lot to do with how your patients respond to the opening of a new location. You don’t just want to generate excitement by posting a few photos of the grand opening on your Facebook. If you want to really get the word out and maintain the reputation of both practices, you can find a digital marketing team in San Diego that specializes in the optometry industry.

At Digital Healthcare Professionals, we can help you nail down the strategies that will improve your reach. We’re here to help you achieve the revenue you’re looking for from both practices. (Maybe even a third when the time is right!)