ICP and Social Media: How to Better Relate to Your Patients

Your ideal customer persona (ICP) should drive your marketing efforts across all platforms. Whether you advertise largely on bulletin boards or billboards, you must speak to the patients most likely to benefit from your dental care. Here, we’ll look at how to do this on social media, so you can improve your digital presence and appeal to the right people.

Why Does ICP Matter?

Your ICP has some fairly specific wants and needs from their dentist. If you’re not addressing their concerns or questions, you can waste a lot of time and effort on the wrong types of marketing.

How Do I Perfect My Marketing on Social Media?

This is a question that even the best businesses can struggle with. It can be hard to settle on the right strategy if you cater to people of all backgrounds. Often, the best thing to do is to define the people who will get the most value from every visit.

For example, you might redefine your audience from “parents” to “moms with toddlers who are afraid of the dentist.” This can not only help you craft better messaging, it can help you form an online community where people can give each other tips about how to cope with potential public meltdowns.

Common Social Media Pitfalls

The most common pitfall when it comes to speaking to your ICP is not understanding who’s on social media. For example, let’s say that 25% of patients are single professionals while 75% are Gen Xers.

Even though most of your revenue comes from the older generation, the younger professionals and parents are more likely to benefit from your social media marketing. This shift shouldn’t just change your language, it should change everything from your graphics to your overall content strategy.

If you’re looking for some expert guidance when sketching out your ICP and executing your digital marketing plan, the team at [practice_name] are here to help. We can not only help you focus your marketing efforts, we can help you improve your overall presence so you’re more likely to connect with the very people you’re trying to reach.