How to Reduce the Marketing Budget for Your Optometry Practice

If you’re like most optometry practices, you’re probably spending too much money on your marketing. This is not to say that you’re spending a significant portion of your budget on marketing, because it likely isn’t, only that you’re probably investing more time and money than you’re getting back in return. Here, we’ll look at how to reduce your costs, so you can end up with a better ROI.

Why You’re Spending Too Much

Most small optometry practices in San Diego spend too much because they don’t have a dedicated marketing person. Because it’s a piecemeal effort, you’re likely having your team double up on roles. The moment your practice starts to get busy or you have any type of turnover, you likely abandon your efforts. This not only eats away at any progress you’ve made, it can also confuse your potential customers about your digital presence (and perhaps even alienate them).

How to Reduce Your Spend

When it comes to marketing a small healthcare practice, consistency is the name of the game. You need your patients and prospective patients to understand who you cater to, why you’re different, and what they can expect if they have questions or concerns. This isn’t difficult to do, per se, but it’s difficult if you don’t have a system in place.

When you hire a digital marketing team in San Diego for your healthcare practice, you’re getting a dedicated team that can take over everything from your blog to your social media pages. They’re the ones to implement a consistent marketing message, so you’re more likely to turn up in search results. In addition, once your patients click on your digital links, whether it’s your Facebook page or the services page of your website, they won’t have to guess where you’re located, what the eye doctors specialize in, or what your current patients have to say about your value.

At [practice_name], we know that it’s not always easy to stand out from the crowd in a city. While optometry practices may be recession-proof, that doesn’t mean they’re competition-proof. If you’re having trouble getting a handle on your marketing department, contact us today to learn more about our services!