What Can a Website Report Tell Me About My Optometry Practice?
It can be easy for a small optometry practice to dismiss their website as a marketing tool. Optometrists may sign up for a bare-bones site that lists little more than their services and office hours. If this sounds familiar, you may want to learn what exactly a website tells you about your practice and why you need reporting tools to get those answers. Below, we’ll list what these reports tell you and what they say about your business.
1. How Many Visitors Your Website Has
Even a poorly designed website can have plenty of traffic, especially if you work in a particularly bustling area and don’t have a lot of competition. If you have endless patients visiting your website but not seeing a high volume of patients, it’s a sign that you need to work on your digital practice.
2. New vs. Returning Patients
You likely keep track of new and returning patients via your booking systems. However, with the right website reporting, you get a standardized tool that you can use to compare how your bookings change month after month. So, if you see a high spike in new patients or a lull in returning patients, you can start tracing it back to the root cause. For example, you may see more new patients when school starts back up, and parents are looking for glasses for their children. Or maybe you see a dip in returning patients right around the time a competing practice opens.
3. What Device Was Used
Do people visit your site from their desktop, laptop, Android, iPhone, or tablet? Understanding how people view your site and which pages they navigate to can help you optimize your website for the people who use it most. The last thing you want is for patients to get frustrated because the pages won’t load or because the text overlays onto your stock photos.
If you’re looking for marketing help, including website reporting, contact Digital Healthcare Professionals today. Our customized website services can not only help you improve your site’s navigation, content, and flow, but our reports can tell you whether your efforts are making an impact with the patients you’re trying to attract. We offer personalized marketing services for small healthcare professionals who want to improve their online presence.