Optometrists in San Diego open up practices to help people improve the health of their eyes, not to spend their day creating content and posting on social media. Of course, if you work in a competitive area, it’s not always easy to build the client base you want, especially if you plan to open more […]
With the rise of AI and constant search algorithm changes, you may wonder if keywords still impact your local dental practice. Below, we’ll examine the facts and why keywords are critical to your overall SEO strategy. How Keywords Affect Local Search If you’re wondering about keywords, you probably are thinking about using them mainly in […]
AI has become a major topic of conversation today, with many people having strong opinions about what it means for the future workplace. However, as a dentist, you may have more specific questions about whether AI could help you improve your dental practice’s workplace, catapulting you to the top of the page with just a […]
You’ve seen it for yourself. Running your eye care practice is already a full-time job—between managing patients, handling staff, and keeping up with the latest medical advancements, marketing can easily fall to the bottom of your priority list. And that’s not even including the IT side of things, like making sure your patients’ data is […]
For most small dental practices, their website’s blog is the last thing on their minds. The staff is likely too busy scheduling appointments, seeing patients, and dealing with insurance inquiries left and right. Of course, that doesn’t mean that your dental blog in San Diego, CA isn’t an essential part of your website and your dental practice’s […]
If you’re an optometrist, you might wonder whether it’s worth sinking a lot of money into your website. After all, your clients may find you more through word-of-mouth or professional referrals. However, if you’re considering stepping up your healthcare marketing in San Diego, CA, your mobile website may be one of the best ways to give […]
Your schedule in an optometry office depends on your client base and general ambitions. For example, maybe you want to slowly build your practice to eventually open three more locations. Or perhaps you want to stick with a single practice and optimize your workload. Below, we’ll look at a few tips on how to scale […]
User-generated content (UGC) has become a major term in marketing. As influencer content becomes less impactful and branded content gets pushed to the bottom of the page, people rely more and more on regular consumers to relay their honest experiences about a business. If you’re asking how a dentist practice could utilize UGC, we’ll look […]
Any business’s primary aim should be building an online presence, regardless of its niche. Marketing is built on attention, and the internet is the best place to easily build, share, and transmit products, services, and ideas. But how can you take a piece of this information highway and convince those passing by to stop for […]
When it comes to building a brand presence as a dental practice, it all starts with a custom website to establish a digital footprint and foster brand recognition. However, many elements go into setting up a website capable of garnering web traffic. One of the most important elements is the blog. This hub of information creates authority […]
