Your home page can be a proverbial goldmine for prospective, new, and current patients. From your practice hours to your specialties, you can help people answer questions as they decide everything from when to leave for their appointment to whether you can help them with their child’s myopia. Here, we’ll look at a few ways […]
A dental staff in San Diego, CA has to juggle a lot of balls if they want to make it through the day. From appointment times to complaints to unexpected hiccups, every day can bring new challenges. The plus side is that you can turn those challenges into opportunities, especially if you want to grow […]
Connecting your day-to-day service to your online reviews is not always easy. It’s easy to think that your standard activities, like checking in patients or directing them to the doctor’s office, are enough to keep everything on track. However, if you’re seeing relatively lackluster patient satisfaction or generally disgruntled remarks, you may want to make […]
A dental blog is highly recommended for any dental practice, which is true no matter how small your client base is. Below, we’ll look at why this is and how this digital asset can help you improve your overall web presence. Why Do I Need a Dental Blog? Dental blogs in San Diego are an ideal […]
Outsourcing your San Diego, CA digital marketing needs is simply a smart solution, but you also need to be practical about how long it may take to see results. Like dieting, long term results take time. Search engine optimization (SEO) is a long-term digital marketing strategy, not an overnight, quick-fix answer like putting on a Band-Aid. You […]
Your ideal customer persona (ICP) should drive your marketing efforts across all platforms. Whether you advertise largely on bulletin boards or billboards, you must speak to the patients most likely to benefit from your dental care. Here, we’ll look at how to do this on social media, so you can improve your digital presence and appeal to […]
Bad reviews happen to every business owner, whether they run a tiny dental practice or a multi-billion dollar conglomerate. Sometimes, it’s patients telling their friends and family what happened. Other times, they make sure to tell everyone who might Google dentists in their area. If you’re looking for the best way to respond to online […]
It can be easy for a small optometry practice to dismiss their website as a marketing tool. Optometrists may sign up for a bare-bones site that lists little more than their services and office hours. If this sounds familiar, you may want to learn what exactly a website tells you about your practice and why you need […]
When it comes to competition for optometrists in San Diego, the specifics can vary across a city of more than 1.3 million people. Maybe you have no trouble filling up your appointments in one practice, but your other practice across town struggles against the competition. Or perhaps you’ve built out a niche for your customer […]
Online reviews are important for dental practices, particularly if they’re operating in saturated areas. When the public has plenty of choices in San Diego, CA, it matters to them what former patients have to say about where they spend their money. Below, we’ll examine how to address digital feedback and why it’s important. Find the Feedback […]
