Do Keywords Still Affect My Local Search Rankings?

With the rise of AI and constant search algorithm changes, you may wonder if keywords still impact your local dental practice. Below, we’ll examine the facts and why keywords are critical to your overall SEO strategy.

How Keywords Affect Local Search

If you’re wondering about keywords, you probably are thinking about using them mainly in your website content. Standard search terms, whether your target clients are young parents, senior citizens, or children, should appear throughout your blog, home pages, contact pages, service pages, etc. Sprinkling in both key needs, such as root canals, teeth cleanings, and dentures, can help Google promote you when your patients do their own research.

What to Know About Keywords

When keywords first debuted, they weren’t just a part of SEO, they were practically all of it. You didn’t necessarily need great content, as much as you needed to keyword stuff the most commonly searched terms. Today, the rules of the game have changed dramatically. Now, you must focus on your entire web presence, including how your dental practice appears in everything from review sites like Yelp to online business listings like Google Business Profile and social media. If you’re focused solely on keywords, you may not see much of a change in your overall client volume.

What You Can Do

The best thing you can do if you’re looking for marketing for your dental practice in San Diego, CA is map out your key objectives. Some dentists may be happy with their current client load but may want to open another location. Others may need more clients to grow their revenue. The catch is that whatever you’re looking to do will take some time and, usually, some financial commitment.

If you’re looking for a team that specializes in healthcare marketing in San Diego, Digital Healthcare Professionals works mainly with small healthcare businesses that don’t have the same resources as their conglomerate counterparts. We’re here to help you find a bespoke strategy that enables you to touch on every significant online category.