Does Your Dental Practice Need More Blog Posts?

For most small dental practices, their website’s blog is the last thing on their minds. The staff is likely too busy scheduling appointments, seeing patients, and dealing with insurance inquiries left and right. Of course, that doesn’t mean that your dental blog in San Diego, CA isn’t an essential part of your website and your dental practice’s larger marketing strategy. If you have questions about its relevance, we’ll examine why it matters.

Dental Blogs Affect Your Search Rankings

Let’s say a new family has moved within a few blocks of your practice. They need a new dentist to see two adults and three children, so they search online. Even if you’re the perfect family dentist in their area, they may see a general dentist’s website first, which might cause them to schedule an appointment with them.

Your search rankings are impacted by many factors, including navigability, loading times, and content quality. If your blog is regularly updated with heavily searched topics, including details specific to your practice (e.g., services, hours, specialties, etc.), you’re more likely to show up front and center.

Blogs Show That Your Patients Matter

What do your patients want to know most about you? It probably comes down to a few categories, depending on what types of patients you have.

Parents may want to know how well you work with kids. Young professionals may want to know what types of insurance you take, whether their plans cover specific services, and older people may want to know if you can handle their complex tooth issues (or refer them to someone who can). If you take the time to update your blog, you can address many of these concerns so prospective patients get a sense of what they can expect.

Better Marketing in San Diego, CA

At Digital Healthcare Professionals, we help dentists devise better marketing strategies in San Diego, CA. So if you have questions about how often to update, how long the blog posts should be, when they’ll be most impactful to audiences, and how to promote your blog posts via your other marketing channels (e.g., social media), we can help you put it all in order!