Can You Attract More Patients with a Better Mobile Website?

If you’re an optometrist, you might wonder whether it’s worth sinking a lot of money into your website. After all, your clients may find you more through word-of-mouth or professional referrals. However, if you’re considering stepping up your healthcare marketing in San Diego, CA, your mobile website may be one of the best ways to give your practice the advantage. We’ll look at why this is below.

Mobile Usage Is Everywhere

We all know what it’s like to find things on the fly on our phones. However, we may think that spontaneous searches are for more immediate things, such as finding a good dinner spot rather than finding their family a regular optometrist.

But even if this were the case, people use their phones and tablets when they’re on the go all the time. So, whether they need to look up your practice’s hours, whether you take walk-ins, or what specialties you offer, they may not be at a desktop or in their home when they do so.

 Your Website Rankings Are Affected

Let’s say that your website is more or less a valuable digital asset for your customers. In general, the layout is good, the information is up-to-date, your graphics are warm and inviting, the navigation features are clear and consistent, and the content actively addresses your customer’s main concerns. All of these benefits score you points regarding Google’s search algorithms.

However, if your mobile site is a mess, you will lose much of the goodwill that you’ve built up with both the search engines and your customers. Whether it’s because the site won’t load on certain types of phones, the links don’t work, or certain information is cut off, this will end up pushing you down in the rankings — and not just on mobile searches. Search engines prioritize businesses that have put in the work and taken care of as many details as possible.

Mobile Marketing in San Diego

If you have questions about mobile marketing in San Diego, CA can help you boost your practice, contact Digital Healthcare Professionals today. We can help you make improvements that ultimately help you boost your revenue.