Reputation Management is the Key to a Thriving Optometry Practice

Are you looking to attract more new patients to your optometry practice? How about encouraging your current patients to leave positive reviews? While each of these things is critical for business success, it can be challenging to know how to reflect your optometry practice in the best light. Digital Healthcare Professionals offers reputation management services in San Diego CA to any optometry practice that wants to improve its reputation and bottom line.

What is Reputation Management, and How Can It Help Your Practice?

Did you know that a single negative online review can keep people away from your optometry clinic more than many positive reviews can attract them to it? Think about the typical patient experience for a moment. People who have never been to your clinic often look up the practice and its doctors before scheduling the first appointment. If they find even one negative review, they may continue searching for another optometry practice without giving yours a chance.

We encourage you to respond to negative reviews, even when you think they are unfair. Apologize for not meeting the patient’s expectations and find out what you can do to earn back their trust. People may be willing to delete or change their review when approached by someone from your clinic who genuinely wants to help.

Digital Healthcare Professionals can also create emails and website verbiage to encourage the patients who love your services to leave 5-star reviews for your optometry clinic. Additionally, we have found that leaving reminder cards in a patient’s aftercare items, offering a small token gift in exchange for a review, or providing a QR code that takes patients directly to a review page can help you collect more positive reviews.

Digital Tools to Manage Your Online Reputation

We offer a suite of digital marketing tools that enable you to manage reviews found on multiple websites all in one place. By logging on every day, you can learn what patients are saying about your optometry practice right away and take corrective action if necessary.

Would you like to learn more about how reputation management services in San Diego CA can make your life easier? Please reach out to schedule a software demonstration today.